magazine tags
November 17, 2017

7 ways to use Flipsnack tags

Flipsnack tags have been a part of the editor for a few years now, but they are still a little-known feature for our users. Today’s article will show you how to use tags in various types of flipbooks to enhance the viewing experience for your audience.

Tags are meant to provide additional information, close-up shots or video details in the form of interactive image annotations. When readers notice the blinking little dots in your magazine, they will roll the mouse over to see the hidden information or media that you have attached to the tag. In Flipsnack tags are a premium feature, so you need to upgrade to a paid plan to use them, if you haven’t already.

If you want to see some examples rather than to read about what tags do, you should check the flipbook embedded at the bottom of the article, because it features lots of tags, in multiple colors and sizes, with annotations in the form of texts, images and videos.

 

1. Restaurant menu

menu with nutritional info

When you design menus, cookbooks or other food related publications, it’s always useful to include mouth-watering images of the goodies that you sell. This is important because sometimes customers want to see how an item looks before they order it. If you show beautiful pictures of a featured item, they are more likely to buy it. In this day and age, millennials are obsessed with the aspect of the food and ‘instagrammable’ plates. People eat with their eyes.

But you can make your food pictures even more convincing in your online menus, by adding tags that offer extra information to convince the customer that the meal is exactly what they are looking for. You could also use tags to include information about ingredients, allergies, recommendations or prices.

 

2. Fashion lookbooks

fashion magazine tags

Tags are excellent for fashion magazines, lookbooks or catalogs. As fashion brands compete for attention in the online marketplace, tags can give you a competitive advantage.

You generally don’t want to see a lot of text in such publications, because it is more impactful to display stylized shots of models wearing brand clothes and accessories. It’s one of those cases in which an image is worth 1000 words. But some information is still needed. Use tags to add that information. Readers expect to see the price and the product name, in order to be able to buy. You can also attach a link so that readers will know just where to go to buy the product.

Another great idea is to include close-up pictures of the product or even short catwalk videos of models wearing the advertised fashion item.

There are endless ways in which fashion brands could use tags in their catalogs and lookbooks.

 

3. Tutorials

make-up products tutorial

It’s important to use images or short demo videos in your tutorial articles, because the best way to learn some things is by observing others in action.

While tags may not be the ideal solution for math or physics tutorial, they could be wonderful in a beauty, massage, or in a fitness tutorial. Place 3-5 tags over an image highlighting the steps the reader has to take in order to achieve a certain result.

 

4. Product specs

nike air max specs

There are many things you could say about a product that you want to advertise and one of them is the specifications. Many customers are interested in finding out the technical information or they might want to know what is different from a previous model.

So here’s what you can do. Use a big image of your product (across 2 pages) and place interactive tags to highlight new innovative features, technical details and other characteristics that might interest customers. These tags will attract more attention than a regular product description, and your customers will appreciate the snackable, bite-size information contained in each tag.

 

5. Real estate

real estate brochure

Using images has become a must in the real estate industry. Sellers use images for marketing purposes, and buyers rely on them when they decide what properties they want to see. Photos are usually accompanied by descriptions, that explain or present the content of the image. But wouldn’t it be better to place bits of information directly in the image?

There are many ways in which you can use tags to for real estate brochures: highlight key strong points of a property, present a neighbourhood area, add virtual tours as videos, display up-close images of various objects in a house. If you have some more ideas, you can let us know in comments.

 

6. Medical illustrations

lungs illustration

There will always be a need for medical illustrations, as long as there are people studying medicine. Medical manuals present detailed anatomic drawings with scientific precisions, so that students can learn from them.

While illustrations are a very important tool for teaching medicine, it’s very important to highlight the the different elements depicted in illustrations, so that students can learn them. A great way to present them or to present facts about them is through tags.

 

7. Maps

 

Need an interactive map? No problem, just use tags. With Flipsnack you can annotate different places from any map with text, images and videos.

They can be used to mark locations where different events took place, popular tourist attractions or the offices of a company. It’s an easy, intuitive way to pin places and add custom annotations.
We recommend map tagging for travel brochures, because it’s a great way to turn a flat map into an engaging type of content.

 

Best practices for Flipsnack tags

  • Don’t use too many tags on a page. You want to give your readers a pleasant reading experience, not a headache
  • Choose a color that compliments the design. Tags should be easily discernable from the background
  • Use them to highlight image elements. Place them on top of various image elements, especially those that you want the reader to notice
  • Tag texts should be short. Limit the texts to 1-2 sentences. Longer texts cover too much of the image and it doesn’t look too good.
  • Adjust the tag size. You can adjust the tag size by dragging the element’s selection, but be careful about the size. If you make them too small they will become unnoticeable. If you make them too big they might be an eyesore.

 

How to add tags in digital magazines

  1. You can find tags in the new editor, in ‘Interactions’.
  2. Drag and drop it on the page.
  3. Enter the text in the text field just above the page. In the URL field you can use a webpage link, an image link or a video link. If you paste an image or a video link, it will automatically attach the object to the tag.
  4. Adjust the size of the tag’s text (or image, video) box to the desired width, by simply dragging the margins to the left or right.
    You can always check a preview while you work with tags, and return to the editing mode, until you reach the desired results.
  5. When you’re done, continue with other customizations, and then publish.

What do you think? Are you ready to add the first tags in your magazines? They are so much fun!
Upgrade to a paid plan and turn your marketing materials into a powerhouse tool with Flipsnack tags.

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About Jani

Janina is passionate about PR, digital publishing and online marketing. She loves the seaside, crafts, books, adventures and summer nights.

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Tutorials