instagram shoppable products

Most brands use Instagram for brand awareness and visual marketing. By posting beautiful, stylized shots or videos of your product, you can increase the likelihood of people leaving Instagram to search for the product in order to buy it. But chances are pretty slim. To be honest, there’s no easy way to shop from Instagram and it’s even harder […]

email marketing best practices

Email is heavily used in marketing because it works. It’s an efficient way to communicate a message and promote products. But that doesn’t mean it’s easy or that it always yields the same results, because it doesn’t. We all want to send better marketing emails, but there are many things that we need to take into consideration each […]

you are what you read

You know what they say about food: you are what you eat. But we can to take it a step further and say that you are what you read. We can tell you a little bit about what you are like, based on your preference for a certain digital magazine. Better Homes and Gardens You […]

digital magazines

The usage of magazines in marketing is not something unheard-of, but it’s not common practice either. Yes, catalogs are highly used in online and offline marketing. Some people call them “magazines” but they are not magazines in the strictest sense of the word. A magazine is richer in content – usually a mix of information, entertainment and […]

marketing plan for investors

There are many articles that teach you how to create an effective marketing plan for your business. You can also find lots of marketing plan templates or business plan templates that are almost “ready made”. So we are going to take a slightly different approach. This article is more about teaching you how to write a […]

flipbook promotion

Let’s admit it: your flipbook is pretty awesome, and you know it! You created the best flipping flipbook (pun intended), and now you want to present it to the world. For someone with online authority, this might be easy, but if you want to go even further or if you simply don’t have an audience […]

social media promotion

Social media can seem overwhelming at times, especially if you’re not an experienced marketer, so we wanted to help you out. We compiled a list of best practices for social media promotion, to teach you how to advertise your products and your flipbooks. Free Social Media Promotion Facebook If you have a business or an organization you should have a […]

Writer's block

Writers block or creative block can happen to anyone: writer, marketer, blogger. To name a few reasons, it can appear when you’re stressed out, burnt-out, depressed, anxious or stuck in a rut. It feels like your creative juices aren’t flowing and your muse is not speaking to you. The realisation that you’re stuck can worsen […]

LinkedIn marketing influencers

LinkedIn Influencers are some of the most engaged, prolific and influential professionals and experts from various fields: marketing & advertising, economy, technology, education, healthcare and more. They are hand-picked by LinkedIn each year, based on their popularity and activity. They all have an “influencer” badge on their profiles. In this post we’ve selected a few […]