It’ll be December in just a few days, and you’re probably starting to plan and prepare for the winter holidays. No surprise there, since Christmas and New Years are some of the biggest events of the year. They require a bit of thought and work, especially if you go all out with decorations and gifts. Continue reading
Everybody loves a good Black Friday deal. Some of us are willing to fight for it in overcrowded stores, stay in line for hours or even camp overnight in front of a retail store. Others stay away from physical shops on Black Friday to avoid these packed, busy places. Instead, they hunt for online Black Friday deals. Continue reading
Instagram is where we expect to see awesome imagery, and these 25 magazine and book publishers sure don’t disappoint. They have succeeded in visual marketing, as we can see from their profiles and the large number of followers. They use different strategies and image styles, but a little variety is always inspiring.
So check them out, find out why they are worth a follow and feast your eyes! Continue reading
Ram Castillo is an award-winning designer, career expert, blogger, speaker and author. He has over 12 years experience working with world famous agencies and clients like Audi, Coca-Cola, Google, Louis Vuitton Group and McDonald’s. His work has been featured in HOW Magazine, Communication Arts, Apple and AIGA. Despite his impressive portfolio, Ram is easy to talk to and comes off as a nice, down to earth person. Continue reading
Have you ever attended a boring presentation, where the speaker had many slides with an unattractive look? If you are a designer or a creative person, you probably promised yourself to never make the same mistakes.
Personally, I swore to myself I will never make boring presentations.
This month I had the opportunity to prove that, because one of my tasks was to design a presentation on Behavioral Data. The subject wasn’t familiar to me, and I was tempted to make something basic, but I challenged myself.
Here is what I find important to know when you want to design a creative presentation.
Most brands use Instagram for brand awareness and visual marketing. By posting beautiful, stylized shots or videos of your product, you can increase the likelihood of people leaving Instagram to search for the product in order to buy it. But chances are pretty slim. To be honest, there’s no easy way to shop from Instagram and it’s even harder (almost impossible) to track what sales were triggered by a post. Continue reading
Email is heavily used in marketing, because it works. It’s an efficient way to communicate a message and promote products. But that doesn’t mean it’s easy or that it always yields the same results, because it doesn’t. We all want to send better marketing emails, but there are many things that we need to take into consideration each time we prepare an email campaign. The learning process involves a lot of testing, tracking, tinkering, and reiteration. Continue reading
Today we’re sharing an interview with Joseph Kalinowski, the creative director of Content Marketing Institute. His experience makes him the perfect person to interview on our blog, since you guys are mostly designers and marketers. He knows a bit about both worlds and he was ready to share his insights with us.
Thank you Joseph! Continue reading
October has been a magnificent month for us. We’ve been to Frankfurt for the book fair, we released a new shelf widget, and we’ve seen lots and lots of beautiful flipbooks made by our talented users.
What you see below is just a small selection of flipbooks that deserve the spotlight and a short description about the people/company behind them. Click on images to see the full interactive version and be inspired! Continue reading
Everybody is getting ready for the biggest and greatest celebration of October: Halloween. Some of you are working on their costumes, others are working on marketing materials, because Halloween marks a busy shopping day for retailers.
Let’s team up for a kick-ass Halloween marketing campaign!
We use shelves to store stuff and to display decorative accessories in our homes. The digital version of the shelf is not much different. It’s basically a mini library that looks nice and lets you display multiple flipbooks in a single widget. You and your readers get quick access to whatever it holds. Continue reading
We’re very excited about today’s interview with Ian Paget. He is an influential graphic designer and the founder of LogoGeek, a very popular design blog. Ian has over 10 years of experience in graphic design and his work has been featured on many well known design blogs and websites like Photoshop Creative magazine, Creative Bloq, Web Design Ledger and ShutterStock.
The usage of magazines in marketing is not something unheard-of, but it’s not common practice either. Yes, catalogs are highly used in online and offline marketing. Some people call them “magazines” but they are not magazines in the strictest sense of the word. A magazine is richer in content – usually a mix of information, entertainment and advertising.