Professional Lookbook Templates for Brands: Design, Share & Sell Smarter

Last updated: September 22, 2025

Fashion brands, retailers and wholesalers use digital lookbooks to visually express their style, engage customers, and drive sales. Whether you’re looking at lookbook examples for inspiration or ready-made fashion lookbook templates to streamline the design process, Flipsnack offers the perfect solution.

Take AdolfoCourrier, for example. They use Flipsnack to beautifully showcase their stunning jewelry collection in a sleek, professional lookbook. Check their lookbook example below.

Now let’s delve in on how to use Flipsnack’s lookbook templates to create branded lookbooks with shopping buttons that can bring your business more sales.

10 Professional fashion lookbook templates you can customize

A fashion lookbook template helps businesses showcase collections, build brand identity, and drive sales with ease. Instead of starting from scratch, brands can use customizable lookbook templates to create polished, professional presentations. With interactive features like videos, links, and product tags, lookbooks enhance storytelling and improve engagement. They also streamline the marketing and sales process, making it easier to connect with buyers, press, and clients.

The templates I’m about to share aren’t all fashion lookbook templates, but each lookbook is fully customizable. So you can easily adapt them to match your brand’s unique lookbook needs.

Let’s discuss them one by one. 

1. Home and Lifestyle Lookbook Template

The Home and Lifestyle Lookbook template is designed to highlight décor and lifestyle collections in a clean and visually structured way. With room for captions, spotlight sections, and full-page images, it provides the flexibility to present products as part of a curated collection rather than just a catalog. Interactive slideshows and shop areas make it easy to guide viewers through your offering in a seamless and engaging format.

What sets this template apart is its direct shopping functionality. Link buttons can take viewers straight to product pages, removing friction between inspiration and purchase. Whether you’re a retailer, interior designer, or lifestyle brand, this layout balances storytelling with usability, giving you a professional way to connect your products to customers.

2. Digital Fashion Lookbook Template

This fashion lookbook template was created to capture the energy of fashion collections. It supports rich media like video, GIFs, and audio, so you can design a lookbook that feels as dynamic as your brand. Large, bold visuals take center stage while pop-up slideshows and captions allow you to include detail without overwhelming the layout. It’s a format that’s as much about storytelling as it is about style.

From a sales perspective, it’s built to convert. Dedicated shop areas and clickable buttons link products directly to purchase pages, making the shopping journey as smooth as the design itself. Fashion brands, designers, and retailers can use it to introduce new collections, strengthen brand identity, and drive attention straight to their online stores.

3. Materials and Surfaces Lookbook Template

The Materials and Surfaces Lookbook template is tailored for industries that rely on showcasing product qualities up close, such as flooring, tiles, or wall finishes. With video, product tags, and shop buttons, it provides an interactive way to highlight details that buyers care about, from textures to finishes. Every product can be connected to specifications or purchase options with a simple click.

Beyond presentation, it’s built for lead generation. A contact form is included, so suppliers, manufacturers, or designers can capture interest without sending potential buyers elsewhere. This makes the template more than just a catalog — it’s a tool for turning your lookbook into a sales-ready asset directly on your website.

4. Lifestyle and Travel Lookbook Template

This lifestyle and travel lookbook template is perfect for brands that want to present their collections with an aspirational tone. It combines immersive visuals, videos, and pop-up slideshows to create a narrative that feels editorial in style. Tags and captions provide space for context while keeping the layout light, so the focus stays on the products and imagery.

It’s also practical, with built-in link areas and contact forms that encourage viewers to take immediate action. Travel companies, lifestyle brands, and fashion retailers can use it to create campaigns that inspire while still driving measurable results. From seasonal lookbooks to lifestyle-focused product launches, this template gives your content a polished and approachable edge.

5. Luxury Slabs & Surfaces Lookbook Template

Designed for premium product lines, this luxury slabs & surfaces lookbook template emphasizes elegance and professionalism. It’s ideal for showcasing high-end surfaces such as marble, granite, or quartz through large photo slideshows and spotlight sections. The clean layout and branding options give your products the attention they deserve, supported by the ability to include video presentations.

The interactivity makes it a powerful tool for sales teams. Shopping lists, showroom location maps, and lead forms are all built in, making it easy to move from browsing to inquiry. For manufacturers, suppliers, or distributors of luxury materials, this lookbook strikes a balance between inspiration and business functionality.

6. Professional Lifestyle Lookbook Template

Sleek, modern, and highly engaging. This professional lifestyle lookbook template is the perfect tool for brands, retailers, and wholesaler teams to showcase collections in a professional, engaging way. Designed in Flipsnack’s Design Studio, it offers full customization options. It’s a user-friendly platform so easily adjust fonts, colors, layouts, and replace images with your own. 

Make your digital lookbook more engaging with interactive elements like embedded videos, captions, infographics, and go-to-page buttons for smooth navigation. Social media buttons help drive engagement, while a well-structured layout keeps buyers and stakeholders focused on your brand’s story. 

Also, use clickable links to enhance your digital lookbook and guide viewers directly to your website, product pages, or online store. This integration improves user experience, drives traffic, increases conversions, and makes it easier for buyers to take action instantly.

Whether you’re presenting a new lifestyle collection, creating a sales tool, or strengthening brand identity, this template delivers a high-impact experience that enhances visibility and drives results.

7. Customizable Sportswear Lookbook

This customizable sportswear lookbook template is designed for brands and retailers to showcase collections in a sleek, engaging way. With a clean, modern layout, it keeps the focus on the apparel, ensuring every product stands out.

Enhance your lookbook with interactive elements like captions, photo slideshows, and embedded videos to easily create an immersive experience. As you flip through the publication above, you’ll notice the interactive contact forms. Fully editable, these forms let you collect customer details and even allow users to subscribe to your newsletter, keeping them updated on new arrivals and exclusive offers.

Also, leverage Flipsnack’s shopping list feature that helps buyers save favorite items and send their orders in your company’s inbox. Simply add the buy buttons and let customers shop directly from the pages. With Flipsnack it’s easy to create a dynamic, high-impact lookbook that engages customers and drives sales effortlessly.

8. Interactive Fashion Lookbook Design

Fashion is all about presentation, and this interactive fashion lookbook template helps brands showcase collections in a sleek, professional way. With a minimalist, stylish design, it’s fully customizable to match your brand’s aesthetic and highlight key pieces effortlessly. Edit the template with your brand’s logo, color palette and fonts and easily maintain a cohesive brand identity throughout the lookbook.

With Flipsnack, you can turn your fashion lookbook template into a powerful sales tool. Easily add product tags, shopping buttons, and direct links. And allow your customers to browse, explore multiple outfit variations and shop effortlessly. 

Provide an enticing shopping experience by enabling WhatsApp pre-orders for instant communication. This makes it easier to secure sales with a single message. Or offer a wishlist feature, allowing customers to save favorites and email them for later pickup. Transform passive browsing into an interactive shopping experience, keeping customers engaged and driving more sales.

Once you’re finished with the lookbook’s design, share it publicly via email, link or even embed it on your website. However, if you need to send it privately, use Flipsnack’s private sharing options and share it via a password protected link or email it only to specific people only.

9. Interactive Beauty Lookbook Template

Perfect for beauty brands, this interactive beauty lookbook template helps showcase products in a visually engaging and professional way. With a soft, modern design, it highlights beauty trends while keeping the layout clean and elegant. Exactly what beauty companies want in order to help the products stand out more.

Edit this lookbook template with GIFs, product tags, captions and embedded videos to bring skincare and makeup products to life. Add buy buttons or redirect links, allowing buyers to save favorites and streamline their purchasing journey.

With Flipsnack, skincare brands can store and showcase all their digital lookbooks in one sleek digital bookshelf. Effortlessly organize, access, and share seasonal lookbooks, new collection launches, or exclusive skincare lookbooks. This centralized hub – that works as a second website, ensures that your beauty lookbooks remain visually stunning, easy to navigate, and always up to date.

10. Digital Valentines Day Lookbook Template

Elegant and engaging, this digital Valentine’s Day lookbook template is the perfect way to showcase romantic gift ideas in an interactive format. Designed for lifestyle brands, retailers, and marketers, it features a sophisticated beige and red design with sleek black typography for a timeless feel. For Valentine’s Day or any romance-themed campaign, you might find added inspiration in curated love templates to complement your lookbook and create a deeper emotional connection with your audience.

With hyperlinks, product tags, shopping buttons, GIFs, and a photo slideshow feature, customers can explore and shop effortlessly, turning inspiration into instant sales. You may also leverage specialized slideshow makers for Mac to quickly assemble and customize slideshows that match your lookbook’s aesthetic. With hyperlinks, product tags, shopping buttons, GIFs, and a photo slideshow feature, customers can explore and shop effortlessly, turning inspiration into instant sales. Speed up the design process with  Flipsnack’s collaboration features. This will make it easy for your entire design and marketing team to work together. Assign roles and permissions to keep everyone focused on their own tasks. Designers can edit layouts, marketers can add product tags and links, and managers whether in-house or part of a marketing agency can leave comments or approvals directly within the platform.

With built-in notes and feedback tools, your team can avoid endless back-and-forth emails, and publish your fashion lookbook template faster. It’s the perfect solution for streamlining teamwork while keeping your digital lookbooks polished, on-brand, and ready to convert.

11. Interactive Jewelry Magazine Template

Timeless elegance speaks for itself—and with this interactive jewelry lookbook template, your designs will shine effortlessly. Crafted for luxury brands, retailers, and marketers, this template puts your jewelry in the spotlight while elevating your brand above the competition. Enhance the experience with videos, slideshows, and interactive content to showcase every sparkle in stunning detail.

Plus, with built-in statistics, you’ll gain valuable insights into how your lookbook template performs. Track views, clicks, and time spent on each page to see which pieces are capturing attention. These real-time analytics help you make data-driven decisions and refine your content for even better results.

Tell the story behind each piece, creating emotional connections that drive engagement and sales. Fully customizable and designed for seamless sharing, this lookbook ensures your collection reaches not just your audience, but their hearts. Make your jewelry unforgettable with Flipsnack.

12. Interactive Home Decor Lookbook Template

Sleek, modern, and fully interactive, this home decor lookbook template is the perfect way to showcase your latest collection with style. Designed for interior designers, retailers, and marketers, it features a sophisticated blue and black background with crisp white fonts, creating a striking visual contrast. With a smooth sliding effect, it delivers a seamless, presentation-style browsing experience. 

Enhance engagement with videos, product tags, compelling product descriptions, GIFs, and stickers, making it easy for customers to explore and shop. 

Even better, Flipsnack allows for real-time updates. So your team can quickly make edits, swap products, or update pricing without needing to re-export or redistribute the lookbook. This is especially valuable for fashion brands, interior design brands and home decor retailers, managing frequent collection changes or time-sensitive campaigns can. It’s essential to keep everything fresh, accurate, and perfectly aligned with your sales strategy.

Fully customizable, this digital lookbook template helps you create an immersive shopping experience that turns inspiration into sales. Present your home decor in the most captivating way with Flipsnack.

13. Spa Online Lookbook Template

Want to elevate your spa services catalog? This interactive spa lookbook template has everything you need to create a stunning, professional presentation. Designed with a clean, consistent layout, it features high-quality images for each treatment, ensuring a visually engaging experience. 

Easily upload your own photos or choose from Flipsnack’s free stock image library to match your brand’s aesthetic. Plus, with interactive features like videos, photo slideshows, and direct links, you can turn passive browsing into bookings. Fully customizable and easy to share, this digital lookbook helps you attract more clients and showcase your services effortlessly.

14. Editable Interior Design Lookbook Template

Showcase your interior design collections with this fully editable lookbook template, designed to help you create stunning, interactive presentations. Effortlessly group furniture and décor pieces, offering different color and style variations to match any aesthetic. 

Highlight each product with image spreads, slideshows, or embedded videos, making every piece, from a sleek wooden side table to a versatile armchair, stand out. With Flipsnack’s interactive features, you can provide a seamless browsing experience while giving customers multiple design options to explore. So don’t underestimate the power of an optimized customer journey – it’s key to maximizing value at every stage.

Once you’re finished with the design part, share your lookbook template and keep clients engaged and excited about your designs.

15. Downloadable Fashion Lookbook Template

Bring your fashion collection to life with this fully customizable digital lookbook template. Experiment with bold colors, unique fonts, and layered elements to create a visually striking design that matches your brand’s identity. Easily add your own product images, brand book elements, and exact hex codes for a seamless cohesive look. 

Enhance the shopping experience with go-to-page buttons, spotlight effects, and interactive features that highlight every detail. Once your design is ready, share it online or download it as a PDF for effortless distribution. With Flipsnack’s interactive tools, you can turn your fashion lookbook into an engaging, shoppable experience that drives sales.

How to make a lookbook in Flipsnack

1. Start with a template

Browse Flipsnack’s library of professionally designed lookbook templates. From clean product grids to editorial-style layouts, you’ll find designs for many use cases. Click the template that best fits your project to start editing, or choose one from this list.

2. Customize every detail

Use Flipsnack’s Design Studio to make the template your own. Add your company logo, adjust colors to match your brand palette, and select from a wide range of fonts.
Replace placeholder content with product photos, collection descriptions, and pricing details. To make your lookbook more interactive, embed videos, link to product pages, insert GIFs, and add clickable buttons or contact forms.

3. Share your lookbook digitally

Once your lookbook is ready, you can share it anywhere or keep it private. Flipsnack gives you full control, from simple shareable links and website embeds to password protection, unlisted links, one-time passcodes, and domain restrictions. Whether it’s for the public, buyers, or your internal team, you decide who can access it and how.

4. Save and reuse your template

Keep your customized lookbook design in your Flipsnack account along with your brand assets such as logos, fonts, and colors. This makes it easy to produce new lookbooks for future seasons or product lines while ensuring your branding stays consistent and the process efficient.

Turn inspiration into sales with Flipsnack’s lookbook templates

Creating a visually striking, on-brand fashion lookbook doesn’t have to be complex. With Flipsnack’s fashion lookbook templates, marketers and brand managers can build interactive lookbooks that do more than just showcase products – they tell a story.

From fully customizable layouts and interactive elements like videos, product tags, and shopping buttons, to easy collaboration and real-time updates. Flipsnack gives fashion brands the tools to streamline their digital lookbook creation process. Design, edit, and distribute professional digital lookbooks that truly reflect your brand’s style.

Ready to captivate your audience and increase product visibility? Start creating with Flipsnack and turn every page into a shoppable experience!