As a marketer, I bet you heard and read about “brand storytelling” a couple of hundred times over the past few years. Everyone working in marketing, PR or advertising is talking about how brands should adopt (if they didn’t already) storytelling as a content strategy for their brands. But for me, brand storytelling is just […]
Handbooks can be used for a lot of things. In a way, we can sort of think about them as a pocket guide to whatever we need more information about. But by far, the most popular is the employee handbook. Whether it’s digital or a physical copy, I’m sure all of us are familiar with […]
Ready or not, here comes November, the last month of autumn. November is a very special month, mainly for the fact that it represents the bridge between fall and winter. I know that many of you don’t like November because it brings chilly days and long nights; but there are also a bunch of things […]
For years, the word newsletter has instantly been associated with an email. Afterall, that’s mostly where all of us interact with newsletters, right? Creating a newsletter in this case seems pretty simple, but the honest truth is that there’s a little more to the recipe than just a few words written out in an email. […]
If you’re a marketer with aspiring and innovative ideas, then it’s a shame not to publish them in the form of an ebook. Ebooks represent great marketing tools nowadays and many marketers take advantage of them. Hubspot is known for writing and distributing marketing resources in ebook format. They have all sorts of guides, templates […]
Do catalogs still work? We tried answering this question in a more recent article where we analyzed the impact of e-catalogs on online engagement and sale conversion. A case study that involved 1000 of our premium users who publish online catalogs on a regular basis, using Flipsnack as a medium to reach their customers. But […]
Hello October, we’ve missed you so much! Pumpkin-flavored season, wooly jumpers, golden leaves, crisp mornings, hickory nuts and warm cider cocktails…you’re definitely the most dreamy and delicious month. Let us all embrace you properly with two free October 2019 wallpaper calendars that’ll make us cherish you even more! As you already know, there are 2 different […]
The wedding day is the most special and important day in someone’s life and it requires a lot of preparation. From wedding gown, flowers, shoes, cake to invitations, everything must be thought and discussed in perfect detail. It sounds stressful and overwhelming, right? And it shouldn’t be like this, the wedding day is supposed to […]
In any design, the right typography font can really make a big difference. But picking the right font is a lot easier said than done. There are tons to choose from, so how do you know you’re making the right choice? Well, believe it or not, there are a few guidelines that we can give […]