Brochures should be a part of your offline marketing strategy, especially when trying to get the word out. It could be for a new gym place, the cool new restaurant in town or just another event, if designed creatively, brochures can have the power to dazzle and grab the attention.
Read on for more tips on how to design a trifold brochure: the ultimate guide + free trifold brochure templates and tips on how to edit them.
Design, design, design
When it comes to designing trifold brochures, you have less than 5 seconds to grab the attention before your brochure ends up in the nearest trash can. And the way to do it is with a stunning brochure design. This includes the whole mix: creative typography, color scheme, logo and eye catching photography. Oh, and the way text is integrated within the design is very important.
So, how do you actually create a stunning trifold brochure?
Define your purpose and target audience.
Before the actual design process, you need to always keep in mind the customer.
- Who is your target audience?
- What should be the first thing they see when handed your trifold brochure?
- What’s your message? What should be the tone of voice?
- How to grab the attention better?
First and foremost, focus on the message you’re trying to deliver to your target audience. Remember, you only have one page (and 5 seconds) to showcase the best features of your product or service to your customers or clients. So, keep it short and clear.
How to design a trifold brochure template for real estate
For example, when it comes to designing a trifold brochure for real estate, your main goal probably is to sell your real estate services or advertise a new property. In this matter, I’d suggest starting with good photography. Images always sell better, right?
EDIT THIS REAL ESTATE TRIFOLD BROCHURE TEMPLATE HERE(or click the images above)
As you can see in this real estate brochure template, images speak louder than words. It’s the first thing that catches your attention before actually reading the message.
However, when designing a trifold brochure, you’d want to stand out from the other boring brochures. So, try and talk a bit about yourself and your services or tell the story of the property you’re trying to sell.
Just an example on how to design a trifold brochure for real estate starting from one of our trifold brochure templates to sell a Chicago loft.
It’s all about storytelling these days. The right description could be just what gets your buyer at the door.
For instance, instead of adding a short boring description of the house you’re trying to sell: number of rooms, how many bathrooms, square space, etc you could get creative and say:
“This spacious and contemporary loft right in the center of Chicago invites natural light through its customized crafted windows. It’s perfect for a well off bachelor who’s planning to revel in all that the big city has to offer. The lavish design epitomizes the American lifestyle of its elites and is truly instagrammable. Features include stylish cabinets, quartz countertops and many other luxurious accoutrements which make it a one-of-a-kind crash pad for those who can afford it.”
How to design a trifold brochure for a coffee shop
When opening a new coffee shop, an efficient offline marketing strategy is to design and hand brochures all over the hood to spread the word out.
So, how do you attract new customers to taste the best flat white in town? With beautiful shots of your latte art, of course.
I’d recommend investing in some quality shots before designing the actual trifold brochure for your coffee shop.
EDIT THIS COFFEE SHOP TRIFOLD BROCHURE HERE(or click the images above)
Change the colors to best fit your branding and simply add your own photography to personalize this trifold brochure. We made it really easy for you to promote your coffee shop with this minimalist trifold brochure template.
Or perhaps, you’d like to give your selection of coffee and croissants the attention it deserves and add the menu on your trifold brochure. This way, you can save up money and use a trifold brochure as a menu, as well.
Working with a lot of text can be difficult, but the template below allows you to make things easier and use a grid to help you organize all the information and images.
Here’s an example of how to design a trifold brochure that includes a coffee menu. Start from the trifold brochure template above.
EDIT THIS COFFEE SHOP TRIFOLD BROCHURE TEMPLATE HERE(or click the images above).
How to design a trifold brochure for schools
Catching the attention of prospective students with a well designed and informative trifold brochure can be quite a challenge. Encourage future lawyers, doctors or engineers to apply to your university by using one of the following trifold brochure templates:
EDIT THIS COFFEE SHOP TRIFOLD BROCHURE TEMPLATE HERE(or click the images above)
Use this trifold brochure template as starting point for your university trifold brochure. Simply add images of your campus and use complementary colors overlaid as text boxes.
TIP: There is more to uni than studying, it’s also about making new friends and memories.
So, get creative with your trifold brochure and show this to prospect students.
Show your future students how cool it is to study at your university.
Advertising the school campus is a must, but how about adding images with students having a good time to make it more fun.
We made just a few minor changes to this trifold brochure template and it looks like a brand new (more relatable) university brochure.
EDIT THIS UNIVERSITY TRIFOLD BROCHURE TEMPLATE HERE
How to design a trifold brochure for art exhibition
When it comes to art, sky it the limit. Get creative, play around with bold colors and new textures or keep it minimalist. The only rule here is to make your trifold brochure present the soul of your art exhibition and attract people.
Colorful Abstract Trifold Brochure Template
EDIT THIS COLORFUL ABSTRACT TRIFOLD BROCHURE TEMPLATE HERE(or click the images above)
Minimal art gallery trifold brochure template
EDIT THIS TEMPLATE HERE(or click the images above)
Folding all this information in one conclusion: the most important aspect when designing a trifold brochure is the story you want to tell in no more than 5 seconds. So, I’d suggest starting with a strong introduction and a powerful message. Keep it fun and creative with interesting photography or illustrations and end up with a strong call to action to drive impact.
And, for more brochure inspiration, check out our templates page.