Annual reports represent in-depth and comprehensive reports that thoroughly and clearly explain a company’s activities from the previous year. They can also help create new partnerships, give acknowledgment to important people; and attest your company’s achievements to current and (who knows?!) future sponsors. Moreover, annual reports are really important and they should be taken into […]
The holidays are approaching fast, and for those of you in the marketing field, this is probably one of the most hectic parts of the year. Holiday marketing is extremely important for every business, as customers are spending more on average than they normally would throughout the year. In fact, experts estimate that consumers will […]
As a marketer, I bet you heard and read about “brand storytelling” a couple of hundred times over the past few years. Everyone working in marketing, PR or advertising is talking about how brands should adopt (if they didn’t already) storytelling as a content strategy for their brands. But for me, brand storytelling is just […]
If you’re a marketer with aspiring and innovative ideas, then it’s a shame not to publish them in the form of an ebook. Ebooks represent great marketing tools nowadays and many marketers take advantage of them. Hubspot is known for writing and distributing marketing resources in ebook format. They have all sorts of guides, templates […]
In any design, the right typography font can really make a big difference. But picking the right font is a lot easier said than done. There are tons to choose from, so how do you know you’re making the right choice? Well, believe it or not, there are a few guidelines that we can give […]
I recently read an article on Adweek with this headline: Ikea’s Furnishings Vanish in These Subtly Smart Ads About the Catalog Moving Online. It was about their new ad campaign promoting the catalog going entirely digital. Switching from print to digital catalog is quite a big shift for a brand like IKEA that focused so […]
Interactive catalogs are the next big thing. Keeping up with consumer’s expectations is a full-time job in 2019. Especially if you have an eCommerce business. You always need to be informed with the latest trends so that the “add to cart” process is as frictionless as possible. One way to step up your eCommerce game […]
It’s almost summertime and children all over the world are impatiently waiting for the great holiday. But do you know what else makes them really happy and eager in this period of time? The school fundraisings that take place at the end of the school year. Whether the students are fundraising money for trips, school […]
There are loads of analogies you can use when talking about team collaboration. Sharing is caring, two heads are better than one, and so on. And while a lot of them are generally regarded as cheesy, they certainly paint a detailed picture when describing the necessity of team collaboration. Team collaboration is one of those […]