When it comes to New Year, there are two types of people: the ones that get nostalgic and remember the good and the bad of this past year and the ones who set resolutions and are determined to fight the blues. I’m sure we’ve all heard at least one time “this year is going to be my year” expression. Continue reading
Getting excited because the big event is coming up soon? No, we’re not talking about your wedding, we’re talking about the business event you wanted to attend for so long?! How about the one that you are organizing yourself?
Now I have a question for you. Especially if you are part of the organizing team, how do you make sure you promote it the proper way? Of course, there are tons of different methods and instruments that can work to your advantage, but we are gathered here today to talk about brochures. Continue reading
If you work in an office, it is almost impossible not to come across with at least a PDF document each working day. PDFs are part of our professional and personal lives and I cannot imagine how the digital distribution of documents would have looked like without them.
Today’s case study is based on a short interview we had with Joey Bluel, who works for a youth organization called STUDENTLIFE.
We just noticed the modern brochure he recently published, so we decided to talk to him about STUDENTLIFE and about the way he uses Flipsnack to promote it. We emailed him and asked him a few questions, and he was kind enough to reply back. Continue reading
More than a quarter of a century has passed since PDF file format was created and launched in 1991. Since then, the format has become part of our lives and I am sure that some of us didn’t even remember how things were before. PDF revolutionized the way we share documents, view and read information stored electronically, online and offline. Continue reading
Today we’re going to talk about all the different options that you have for presenting your art portfolio, about opportunities and choices. I hope that this post will help you choose the best format for you. What’s a portfolio? Definition Before we initiate the debate, let’s start with the portfolio definition. A portfolio is: (1) […]
GameStop is a video game and consumer electronics company, headquartered in the US, with retail stores throughout America, Australia, Canada, New Zealand and Europe. For today’s case study we talked to Roberto Perre of GameStop Italy. As a web designer assistant, he’s using Flipsnack to create digital catalogs, flyers and magazines for GameStop. Continue reading
Until the age of computers, the publishing domain was reserved exclusively to print shops. Now, magazines are designed in house and only the printing job is externalized. Editors and designers work together and use publishing software for creating the layout, the covers and the graphics of a magazine, a brochure, a newspaper and so on. Continue reading
Succeeding as a marketer means labeling yourself as a leader rather than a follower.
Of course, this revelation can be incredibly daunting for those just starting out in the marketing world. Likewise, those trying to garner more attention for themselves or their product often feel like they’re spinning their wheels when it comes to growing their followings. Continue reading
Electronic catalogs (or short e-catalogs) are digital publications that present products with the purpose of helping them sell. You’re probably looking for the right software of for design tips to help you create the best e-catalog for your business. This article includes tips for design as well as other useful suggestions for making your digital catalog. Continue reading
Before we get into how to make a brand book and talk about brand identity guidelines, let’s discuss what it is and why you should make one.
What is a brand book / brand guide?
A brand book (also referred to as: brand guide, visual identity guidelines, brand manual, style guide, brand identity book or brand toolkit) is an official corporate document that explains the brand’s identity and presents brand standards. Some brand books are focused exclusively on the design aspect, while others include a company overview and communication guidelines as well. Continue reading
Creating compelling, original content offers is only one step in a successful online marketing strategy. Without knowing what to say, when to say it, and who to say it to, your offer might never reach its intended audience.
A content offer tailored that takes these three factors into consideration can create a long-lasting connection between your company and new customers. With this information, you can create a content offer that excites your target audience and which can convert them into buyers. Continue reading
On Jan 8th, 2017 we started a 3-month project that involved following 15 magazines on Instagram and monitoring their every post, including stories. Continue reading