marketing ebooks

If you’re a marketer with aspiring and innovative ideas, then it’s a shame not to publish them in the form of an ebook. Ebooks represent great marketing tools nowadays and many marketers take advantage of them. Hubspot is known for writing and distributing marketing resources in ebook format. They have all sorts of guides, templates […]

best-typography-font

In any design, the right typography font can really make a big difference. But picking the right font is a lot easier said than done. There are tons to choose from, so how do you know you’re making the right choice? Well, believe it or not, there are a few guidelines that we can give […]

The impact of e-catalogs. A 2019 study

I recently read an article on Adweek with this headline: Ikea’s Furnishings Vanish in These Subtly Smart Ads About the Catalog Moving Online. It was about their new ad campaign promoting the catalog going entirely digital.  Switching from print to digital catalog is quite a big shift for a brand like IKEA that focused so […]

interactive catalogs: How to increase sales with shopping links

Interactive catalogs are the next big thing. Keeping up with consumer’s expectations is a full-time job in 2019. Especially if you have an eCommerce business. You always need to be informed with the latest trends so that the “add to cart” process is as frictionless as possible. One way to step up your eCommerce game […]

school fundraising ideas cover

It’s almost summertime and children all over the world are impatiently waiting for the great holiday. But do you know what else makes them really happy and eager in this period of time? The school fundraisings that take place at the end of the school year. Whether the students are fundraising money for trips, school […]

How team collaboration plays a role in publishing

There are loads of analogies you can use when talking about team collaboration. Sharing is caring, two heads are better than one, and so on. And while a lot of them are generally regarded as cheesy, they certainly paint a detailed picture when describing the necessity of team collaboration. Team collaboration is one of those […]

best restaurant menu design practices

You’ve done it. You worked so hard to get your restaurant up and running and now the final step is to come up with a creative and attractive restaurant menu design. Or maybe you’re just looking for a little inspiration to give your old menus a little revamp. Regardless of the situation you’re in, your […]

how to study cover image

Studying isn’t an action we all have to do the night before the exam; it’s a habit we all have to develop in order to get great marks constantly. But do you know how to study properly when we have so many subjects, projects, and assignments that also need to be done? Plus, we have […]

Michael Jackson through magazine covers

If you look back on any normal person’s life, you’ll probably be greeted with homemade videos and photo albums. But notice we said normal. Michael Jackson’s history is anything but normal. Instead of homemade videos, you can watch Michael Jackson slide his way across a stage while being viewed by millions. Instead of pictures in […]