Social media analytics tools comparison 2017

By |Published On: March 17th, 2017|Last Updated: February 12th, 2024|

A few months ago, my manager asked me to find a social media reporting tool to track and measure our activity on all channels. Most social platforms already provide analytics, but we needed a tool to aggregate all the data in one place.

The first thing I did was type “social media reporting tools comparison” in Google, but unfortunately I couldn’t find what I was looking for: an article that would help me find the right tool.

So I signed up to a bunch of tools, activated the free trial and I took notes. This article sums up my conclusions. Your needs might be different from ours so it wouldn’t make sense to announce a winner. The tool that we ended up using might not be your best option. However, this article will give an overview on all of your options. (okay, I might’ve missed a few, and I do hope you will help me with comments)

Below you have the 12 social media tools that I tested. Some of these tools do a lot more than provide reports and offer full marketing software platforms, so there’s a short presentation for each one, and some pros and cons, from my perspective. At the very bottom of the post you have a comparison table that presents integrations, price and free trial availability.

We’re not associated with or sponsored by any of these tools. All reviews are based on my own observations. I have tried to get a quote from all of these apps, but I only heard back from a few. Their statements are quoted in the article.  

Without further ado, let’s dive into reviews.

#1. Sprout Social
Social Media Management Platform


Sprout Social is a powerful social media tool that does a lot more than just analytics. Some other included features are: smart inbox, web mention monitoring, publishing and collaboration

Why should companies use Sprout Social? 

Measuring the results of your social media efforts is crucial to long-term success. Sprout Social’s powerful reporting suite streamlines measurement across multiple social networks, providing key insights to inform better business decisions. We help your team save time, collaborate and simplify the process with presentation-ready reports – helping you communicate the value of social to leaders and clients.” – Greg Carollo, Senior Sales Manager, SproutSocial


  • Smart inbox – a single stream inbox for all new notifications and messages, across all platforms; it let’s you hide resolved messages from the inbox, so you’ll always know if there’s a message or a tweet that needs a reply
  • Scheduling option with an integrated calendar
  • Collaborate with team members
  • Assign tasks, use tags and comments
  • For Twitter and Facebook you get very detailed reports & beautiful graphs


  • Group stats are limited to Twitter and Facebook
  • You can’t connect Pinterest and Youtube, so you don’t get reports for them

#2 Quintly
Social media analytics and competitor benchmarking


Quintly is all about social media analytics. It lets you track your brand’s performance and your competitors’ across all networks.


  • Centralized analytics – Covers all social media platforms and provides individual reports for each channels, as well as overall metrics, to compare all your social channels
  • Reports for competitors – You can get reports for any company by simply entering their name or URL, no matter if you are the admin of the page/ profile or not
  • Tailored reporting – Set up custom reports; select what you want to track in your report, an impressively large list of analytics widgets: 65 for Facebook, 39 for Twitter, 29 for Youtube, 26 for G+, 22 for LinkedIn, 27 for Instagram, 18 for Pinterest and 6 overall metrics
  • Add more users to get access to reports


  • There’s no “pre-made” report template with the most important analytics. Choosing widgets takes time, because it feels like there are too many options (over 130 widgets)
  • The cheapest plan starts at $199, so it’s a little bit on the expensive side

#3 Talkwalker
Social media analytics and monitoring platform


Talkwalker has some unique and interesting features, like a virality map and proprietary image recognition. 

Why should companies use Talkwalker?

Companies should use Talkwalker if they want to create clear, visually appealing social media reports and distribute reports quickly and efficiently to all relevant departments. What makes Talkwalker stand out from the competition is the flexibility and simplicity of report creation and distribution. Talkwalker’s wide range of reporting functionality allows companies to create reports in multiple formats (including Word, PPT, PDF, HTML), schedule reports to go out automatically, add images, video and analyst comments to any report, add annotations directly onto graphs and adjust the size and look of any report element. Our pre-defined report templates for different business needs and data integration capabilities help companies to optimize social media performance and ultimately prove social media ROI.” – Christophe Folschette, Co-Founder and Strategic Product Development Lead, Talkwalker


  • Centralized analytics – Covers almost all social media platforms
  • Tracks brand images, not just texts
  • Helps you benchmark your brand against industry peers
  • Provides demographic data
  • Automatic reports, with 30 pre built use cases
  • Free Social Search, a slimmed down version of the full platform


  • Too expensive for smaller companies

#4. SimplyMeasured
Social analytics solution


SimplyMeasured looks like a robust analytics tools for social media, for big companies. I signed up for the trial, but they suggested I try their free tools. This is the message that I got from them:

“Thanks for requesting a trial of our social media analytics suite. Based on your needs, we feel that you’d be a great fit for our collection of free reports.
Our pricing packages start at $500/mo and we’d hate to waste your time, but if our free reports don’t satisfy your needs please respond to this email with a short description of what you’re looking for and we’ll be in touch.”


  • Free tools which offer individual reports for Twitter, Facebook, Instagram, G+
  • These reports are very detailed and packed with unique insights (e.g. top keywords in audience profiles)
  • Beautiful graphs


  • Free reports leave out a lot of data about audience growth and interaction
  • Pricing packages start at $500/mo, targeting bigger companies

#5.  Social Report
Social media management and scheduling platform


Unlike the previous two tools, Social Report is a good option for smaller companies. The focus of the platform is analytics, but it’s packed with many other features for social media management.


  • Tracks all social channels, and provides aggregated data
  • Scheduling and posting capabilities incorporated
  • Tracks mentions from social media and from a few blogging platforms
  • Automated social replies, favorites, follows and more
  • Team management and project management (with a premium account you can track multiple projects and add multiple team members)


  • You can’t reply or engage the audience directly from Social report
  • The design style of the platform and reports is a bit outdated

#6. Hootsuite
Social media marketing and management dashboard


Hootsuite is not a social media analytics platform per se, but I decided to include it in the article because it does provide reports, and it’s a very popular tool. We actually use it for scheduling, but we find their reports a bit limited.


  • Scheduling and posting capabilities
  • Content suggestions – a tools that for content discovery, which suggests tweets for you
  • Manage teams and multiple projects
  • Affordable pricing


  • The reports are pretty limited and basic
  • You can only get reports for Twitter, Facebook and Instagram
  • No aggregate data for all social channels

#7. SumAll
Social media & ecommerce dashboard


I really like their website (both design and copy). Their reports look very good, and you can personalize them with your own branding. I really like their clean, professional aspect.

Why should companies use SumAll?

“SumAll provides an aggregated view of all your social and marketing data for one business or dozens. The tool is free and gives you your analysis in your inbox each morning. Hard not to use.” – Dane Atkinson, SumAll


  • Beautiful design
  • You can set autotweets (eg Thank you tweets) for whenever a particular action happens: follow, mention, etc
  • Lets you export your Twitter audience data: Time Zone, Network Size, Following, and Engagement
  • Explore segments


  • You get very detailed reports for Twitter, but not as much for the other channels

#8. Mention
Real-time media monitoring


Mention is fantastic for tracking brand mentions across social channels and web, so the reports it provides are around mentions. One of my favorite features is the fact that you can reply to mentions directly through Mention. 

Why should companies use Mention?

Mention shows you everything said about your brand or your competitors – anywhere online. We help agencies and businesses monitor comments about them on social media and the web, to help them provide the best service to customers, and make smarter business decisions.” – Patrick Whatman, Head of Content, Mention


  • Monitors blogs, news, forums and Twitter
  • Set up alerts to get notified whenever keywords are mentioned in real time
  • Reply to mentions directly in the app
  • Collaborate – share alerts and assign tasks to your friends or coworkers to improve your online presence
  • Statistics & Exports – Get a snapshot of your mentions by source, language, and over a selected period of time


  • The focus is on and limited to mentions, on web and Twitter

#9. Brand24
Social media monitoring and analytics


Brand24 is another tool that tracks mentions of your brand across all web, including social networks.  If you need more analytics regarding engagement or audience growth you will have to pair it with another tool.  

Why should companies use Brand24?

Brand24 is a social media monitoring tool which lets you keep track of what people are saying about you and your brand or product by monitoring relevant keywords. It helps to advance finding leads, brand ambassadors, manage your image and build a loyal community around brands. They can even track what competitors are up to. Brand24 let companies stay up to date on all online mentions as they unfold in real time. The tool’s various filters also make it possible to follow online conversations and Influencers that are relevant only to brand’s specific projects, while the collected data is presented in clear and concise reports. Companies might also use Brand24 to find the right ambassadors for their brands and identify potential leads: sales, marketing, and otherwise. It’s efficient, affordable, and easy to use. A must-have for those who need to track their brand presence all over the web.” – Magdalena Urbaniak, Project Manager, Brand24


  • Automated PDF reports and “Storm alert” – whenever the number of your mentions grows fast you got a call and exact percentage of this pick
  • Monitors blogs, news, forums, videos, photos, Facebook and Twitter
  • Shows the estimated social media reach
  • Sentiment analysis
  • Influencer score
  • Links to reply to mentions
  • Collaborate – share alerts and assign tasks to your friends or coworkers to improve your online presence


  • Doesn’t provide analytics about follower growth
  • Limited stats about engagement

#10. Allin1Social
Social media management and reporting platform


If you need a tool that’s equally focused on social media management (publishing, scheduling) and analytics (benchmarking, reporting), Allin1Social might be a great option for you, since it does all of this.


  • Scheduling and posting capabilities incorporated
  • Manage teams
  • Full stats, imported from Facebook, Twitter, G+ and Instagram
  • Benchmark – compare your own Facebook and Twitter page against your competitors


  • No aggregate data, or comparisons between own accounts
  • No integration for Pinterest, LinkedIn and Youtube

#11. Brandwatch
Social listening and analytics


Unfortunately Brandwatch doesn’t offer a free trial (they might on request, though not advertised on site), but it seems like a powerful tool for everything social.


  • Monitors blogs, news, forums, videos, photos, Facebook and Twitter
  • Influencer identification
  • Collaborate – share alerts and assign tasks to your friends or coworkers to improve your online presence
  • Track and measure campaign performance
  • Benchmark – compare your own Facebook and Twitter page against your competitors


  • No free trial
  • No pricing
  • It doesn’t cover all social networks

#12. Oktopost
Social media management for B2B


I’m still not sure whether Oktopost belongs to this list or not. When I first landed on their site and read about social analytics I didn’t realize that their focus is on social media advertising campaigns. But it is. If you’re looking for a tool for social media campaign management and reporting, this is it. It’s very easy to use, but it will only track what’s published through it.


  • Great for campaign impact monitoring
  • Collaborate – Assign team members to selected campaigns and social profiles
  • Track and measure campaign performance


  • Focus on campaigns
  • No statistics at all if you don’t schedule content through them
  • It doesn’t cover all social networks

#13. SocialBee

Social media management tool for training and teams

socialbee social media tool

SocialBee is one of the most used and appreciated Social Media Management tools as it is specifically made for entrepreneurs, startups, small businesses and freelancers who want to be organized when sharing content across multiple platforms. It supports posting on Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and Google My Business, all in one tool.


  • Connect up to 25 profiles
  • Post scheduling tools & automated publishing
  • Evergreen Posting/ Share-Once options
  • Import RSS Feeds
  • Team Collaboration
  • Over 10+ Integrations


  • At the moment, the mobile app is just for mobile reminders

This is it, guys!

Here’s a final overview, now that you know all the pros and cons for each SM analytics tool. The comparison table includes the Social channels that the tool provides reports for, the cost (the price for the cheapest plan) and whether there’s a free trial or not.


Have you tried any of the above? Let me know what you like or dislike about them.


  1. Kris Cook April 19, 2017 at 12:22 pm - Reply

    I have always found Hootsuite to be an affordable option for a small business such as mine but there are a lot on this list that I have never heard of, so I will be sure to check them out.
    Is there one in particular that you would recommend Jani?

  2. Nathan March 7, 2018 at 1:00 pm - Reply

    Great article! It really helps to choose the most relevant social media tool for analytics.
    Have you tried Snoopreport ( It’s the social media tool that tracks user actions on Instagram as likes, comments and follows.

    • Jani March 7, 2018 at 2:20 pm - Reply

      No, we haven’t tried Snoopreport. We use Iconosquare specifically for Instagram analytics.

  3. Dozex April 1, 2018 at 10:46 am - Reply

    So Great article! It really helps to choose the most relevant social media tool for analytics.

    • Jani April 4, 2018 at 9:48 am - Reply

      Glad to hear it! Which one do you use?

  4. Heikki Nieminen October 14, 2018 at 10:46 pm - Reply

    Great, thank you!
    I read your article a few days ago. Now I test Brandwatdh for my analytics.
    I have a small question – what programm can track down boosted posts? Some managers used a programs like these:
    I want to see these activity in my analytics.

    • Jani October 19, 2018 at 11:39 am - Reply

      Hi Heikki, I don’t know of any tool that can track down and specifically report which likes were generated by bots. We know it’s a common practice for many brands to buy likes but this practice often proves to be counter-productive

      • Peter December 26, 2018 at 4:29 pm - Reply

        Dear Jani, please tell me the 12th place in your article # 12. Oktopost is the same as ? maybe just a typo in the article or it’s different? I just use it in Linkedin – a very worthy software.

        • Jani January 10, 2019 at 5:05 pm - Reply

          Peter, it’s not a typo, it’s a different tool. Thanks for the suggestion, will check it out!

  5. Melissa Alan June 18, 2020 at 8:03 pm - Reply

    thanks a lot for this
    It is very interesting for me

  6. Charly Wiliamse August 30, 2021 at 11:34 pm - Reply

    You helped me so much as a writer’s conference newbie with the same advice you just wrote. And when I was a college journalism major, our prof told us the same for newspaper writing. Thanks!

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