As a marketer, I bet you heard and read about “brand storytelling” a couple of hundred times over the past few years. Everyone working in marketing, PR or advertising is talking about how brands should adopt (if they didn’t already) storytelling as a content strategy for their brands. But for me, brand storytelling is just […]
Do catalogs still work? We tried answering this question in a more recent article where we analyzed the impact of e-catalogs on online engagement and sale conversion. A case study that involved 1000 of our premium users who publish online catalogs on a regular basis, using Flipsnack as a medium to reach their customers. But […]
I recently read an article on Adweek with this headline: Ikea’s Furnishings Vanish in These Subtly Smart Ads About the Catalog Moving Online. It was about their new ad campaign promoting the catalog going entirely digital. Switching from print to digital catalog is quite a big shift for a brand like IKEA that focused so […]
Ever been in an airport browsing through hundreds of magazines at the nearest newsstand, confused about what to read on your next flight? Browsing through a multitude of newspapers and magazines that you simply can’t choose from. Been there! And I know how it feels. Especially if you’re into newspapers and magazines like me. But […]
Interactive catalogs are the next big thing. Keeping up with consumer’s expectations is a full-time job in 2019. Especially if you have an eCommerce business. You always need to be informed with the latest trends so that the “add to cart” process is as frictionless as possible. One way to step up your eCommerce game […]
Just like flyers, you simply can’t avoid brochures. Unless you’ve been living under a rock for the past 20 years, there is no chance you weren’t handed one that you found useless and threw it in the first trash can you saw. But how can you avoid that with your brochure design? After investing time, […]
It’s here! July is here. The sacred time to do nothing. And you know what that means? That our two brand new July wallpaper calendars are also here. When was the last time you did nothing but bask in the sun for more than a day? With your sunnies on, enjoying a good summer read […]
Poster design art evolved massively throughout the last century. We’re talking about the first movie posters, music festival posters, car advertisement posters or even world war recruitment poster designs. You see, posters were always meant to send out powerful messages and promote bold ideas. That being said, there are no rights or wrongs when designing […]
People who enjoy cooking can often be categorized into two categories: the ones who carefully follow recipe instructions and the ones who love to play around with ingredients and improvise as they go. I’m more of a mix between the two. While I enjoy sticking to a certain recipe, if I feel like I could […]