Brand guidelines often take a lot of time to come up with. You have to make sure all the information is 100% accurate, placed in the right order, and not absolutely torturous to read for employees. Easier said than done. But don’t fret! As some of you may already know, we have quite a few […]
Now, more than ever, content marketing is taking over. Businesses big and small are investing like they never have before in real, meaningful content. But how does that fit into real estate marketing? That’s the focus of today’s post. We’re going to go over exactly how rich content fits into real estate marketing, and how […]
The holidays are approaching fast, and for those of you in the marketing field, this is probably one of the most hectic parts of the year. Holiday marketing is extremely important for every business, as customers are spending more on average than they normally would throughout the year. In fact, experts estimate that consumers will […]
Handbooks can be used for a lot of things. In a way, we can sort of think about them as a pocket guide to whatever we need more information about. But by far, the most popular is the employee handbook. Whether it’s digital or a physical copy, I’m sure all of us are familiar with […]
For years, the word newsletter has instantly been associated with an email. Afterall, that’s mostly where all of us interact with newsletters, right? Creating a newsletter in this case seems pretty simple, but the honest truth is that there’s a little more to the recipe than just a few words written out in an email. […]
In any design, the right typography font can really make a big difference. But picking the right font is a lot easier said than done. There are tons to choose from, so how do you know you’re making the right choice? Well, believe it or not, there are a few guidelines that we can give […]
In the world of publishing, whether it be digital or physical, magazine mockups and flatplans are essential. They are vital tools that aid in your success without question. There are many steps in creating a magazine, but today we’re going to focus on magazine mockups and flatplans, how you can use them to your advantage, […]
When you open up a sales catalog, what’s the first thing that gets your attention? The images. What’s next? When you see something you like, your eyes immediately go to the product descriptions. As a modern day consumer myself, I think a good description can sell any product way better than any image can. Sure, […]
There are quite a few different file types out there, so how do you know you’re using the right one? To be honest, there are many factors, but today, we’re going to be focusing on EPUB vs PDF. Believe it or not, there are several factors that play a part in choosing between EPUB vs […]