Real estate marketing tools have come a long way in recent years. Not too long ago, in order to shop for a house, you had to drive around, looking for the “For sale” sign, and make an appointment. Now, things are much different. The digital age has laid the perfect path for real estate agents and agencies alike to really reach the most ideal audience.
In 2022, a real estate agent uses digital marketing tools like a fireman uses an ax. They are vital tools to getting the job done, and should never be overlooked. Every avenue of a real estate business could be optimized with a digital tool.
Today, we’re going to break down 10 of the best real estate marketing tools that you can use to sell a house. Some of these tools might be obvious, but some of them might be considered a little less conventional. Nevertheless, all of them are powerful tools in their given field, and you definitely need to know how to use them for your own benefit.
There’s a lot to get through, so here’s a quick summary of the subjects we’ll go over for real estate marketing tools:
- Real estate marketing tools for content
- Real estate marketing tools for communication
- Real estate marketing tools for social media
- Real estate marketing tools for design
- Real estate specific marketing tools
Feel free to click and jump to each section. Now, let’s get started.
Real estate marketing tools for content
Content is the way of the future. In just 5 short years, the industry has grown to be worth $412 billion. Why? Because it works! Creating high-value content is an incredibly powerful way for businesses to reach customers by providing information that they need. That’s why most businesses online have blogs, create marketing ebooks, and inject highly searched keywords based on their industry into their website.
Here is a rundown of 5 helpful tools that you can use to enhance your content marketing strategy in real estate.
SEMrush is a staple for content marketers around the world. It’s a tool that helps recognize, analyze, and optimize SEO efforts within an organization. Whether you’re new to the SEO scene or a hardened veteran, SEMrush provides you with all the tools you need.
SEMrush gives you a clear overview of your site’s keywords and even gives you insight into new keywords that you have the potential to rank for. This is incredibly important for anyone making content online, but especially for real estate agents looking to sell houses.
Here at Flipsnack, we use SEMrush for our own marketing strategy. To say that we’re pleased with the outcome is an understatement. Check out this video to see exactly how we use it.
If you’ve ever worked with a blog, odds are that you know what WordPress is. For content marketing in general, it is vital to have a content management system(CMS). That’s where WordPress comes in to save the day.
WordPress is an open-source content management system that’s written in PHP and paired with either a MySQL or MariaDB database. In short, it allows you to post content and manage it.
With WordPress, there are lots of plugins that you can utilize to make your content even better. For example, we use YOAST. The YOAST plugin gives you insight into your on-page SEO for whatever content you’re publishing. It gives you suggestions to make it better based on SEO best practices.
What makes WordPress so popular for real estate is its flexibility. Because it’s free to use and modify, the possibilities are literally endless. Anyone can grab it, change it to meet their needs, and customize it however they’d like, changing the layout of their blog, how their website functions, and much more.
Plus, for real estate, there are plenty of themes to help you showcase, advertise, and hopefully sell houses easier. Use real estate-specific themes and help your clients find homes in the areas they want faster.
Video content is a huge marketing tactic. For companies, sometimes it makes a lot more sense to create a video about a certain aspect of the company, rather than a blog post. That’s why Magisto was created to make the video editing process a lot more streamlined and efficient.
How does it do that? It uses AI technology to bring all the important elements of video editing together. For a real estate agency, this could be huge. Instead of spending hours upon hours editing a single video only for it to not quite make the cut, you can automate the process. Plugin your video of a house tour or an interview with a client, add some creative edits provided by Magisto, and call it a day.
Moz is a tool that helps you monitor the performance of your website. As an SEO tool, Moz gives you helpful insight into keyword rankings, domain authority scores, and much more. Believe it or not, it even offers on-page optimization tools, competitive analysis, and a keyword difficulty tool.
Moz has been well known for its simplicity and intuitiveness. By providing a comprehensive breakdown of your website, you can get an invaluable overview of what you’re doing right, and what needs improvement.
For real estate agents, Moz provides a great tool called Moz Local. Essentially this is a feature that allows you to do keyword research based on location. As someone that is trying to sell houses based on specific locations, this could be a huge insight.
Flipsnack is a tool that many real estate agents are using to create stunning brochures that help sell houses. It provides everything you need to digitize your brochures and impress the clients. Start by uploading your own brochure as PDF, or starting with one of our professionally designed templates.
Using Flipsnack’s MLS automation software, you can quickly and effortlessly populate brochures with your listings. Automatically insert agent information, pricing details, and of course, high-quality images by connecting branded templates with your listings database.
Success in real estate marketing is all about gathering leads. With Flipsnack, you can incorporate a customizable lead form to gather their information. That way, in the future, when the right house does pop up, they can be some of the first to know about it.
Flipsnack is great for real estate marketing. After all, who buys a house without seeing all the incredible views, details, and imaging themselves running through the halls? Flipsnack provides everything you need to help home buyers visualize themselves living there.
Real estate marketing tools for communication
No matter what industry you’re in, communication is key. Whether it’s between you and colleagues, or you and the customer, all communication channels should be wide open at all times. Doing so provides the most streamlined workflow and helps prevent situations where someone doesn’t understand the next steps.
Here are 5 real estate communication tools that can help you nail down your own strategy.
Zoom has quickly become one of the staples in communication management for almost literally everyone. For a real estate agent, it’s a great way to chat with clients, colleagues, and anyone else you might be involved with on a daily basis.
There are a lot of video conferencing tools out there, but Zoom is not only free, but it is extremely easy to use. For a real estate agent, this is great. No matter who you’re helping, they can all log on, have a quick chat, and go about their business. Not to mention, it works flawlessly on mobile devices.
Trello is technically a project management tool, but it can most certainly be considered a communication tool in real estate. Trello makes it easy to understand what everyone is working on, what sort of deadlines you’re dealing with, and the urgency of each project.
If you’re a real estate agent working with a team of marketers, designers, and salesmen, Trello is a great, free tool to help stay organized. It keeps everything transparent, which is the ultimate goal of communication, isn’t it?
ClickUp is a powerful, cloud-based project management software that’s perfect for any real estate agent or agency. What’s unique about ClickUp is that projects can be viewed from an Agile dashboard, making it a great tool for communication as projects are created, worked on, and completed.
As a real estate agent, you want to have all the best tools possible in your pocket. Although ClickUp is a little more comprehensive than something like Trello, it certainly makes up for it with features that will make your life easier. One of my favorites is that you can assign comments on each task. Once the comment is resolved, you can mark it as complete and continue on with the project.
In light of the mass immigration to remote work, Slack has become the go-to chat tool for so many companies and individuals around the world. What’s great about it is that you have a very wide range of options that elevates it so far beyond the usual communication platform. But, if you want, there’s still a free option.
For real estate agencies, a central communication tool is important to keep everyone on the same page. With Slack, you have the browser option, application on the desktop, and an app on your phone. This means that everyone can be reached when needed. Create groups, message individuals, and share important updates in an instant.
ProofHub is a team collaboration tool that’s designed for functionality and workflow. It promotes file sharing, Gantt Charts, Kanban boards, a built-in chat, and much more. It brings all the necessary tools for communication in real estate to one, centralized place.
For a real estate agent in a team, this is such a powerful tool. Depending on the size of your team, having everyone collaborate and communicate through one tool is vital for efficiency. If you’re working on any kind of project as a real estate agent or agency, ProofHub is a great option. Plus, it scales very easily as you grow.
Real estate marketing tools for social media
Let’s all be honest with ourselves, social media has taken the world by storm. Platforms like Facebook, LinkedIn, and Twitter are so much more than simple platforms to talk to your friends. They are powerful tools that can be used for business, too. With the world flocking to social media platforms, it provides you with the perfect tool to reach your most ideal audiences.
Here’s a list of real estate marketing tools for social media:
Many people look at Facebook as just another social media platform where people can see what everyone else is up to. While that is true, it’s also a powerful social media tool for real estate.
Facebook provides a wide range of tools and features that help businesses of any kind. For real estate agents, that could mean Facebook Ads, easy interaction with clients through shared posts, or even just a quick way for people to reach out through Messenger.
However you decide to use it, Facebook and its tools are woven into the fabric of the internet, and it has made business for a lot of people easier and more convenient.
Speaking of Facebook and its tools, Instagram, which is owned by Facebook, is another powerful platform that you should take advantage of. Think about it. Instagram is the go-to app for sharing photos and videos. For a real estate agent or agency, that’s huge.
Instagram also has targeted ads, but more importantly, it lets you reach out to people looking for houses, apartments, interior decorations ideas, and much more based on hashtags and keywords. Regardless of how you use it, Instagram is a great platform for sharing your photos, which is typically what sells a house.
And speaking of sharing photos, Pinterest is great at that, too. Pinterest has quickly risen to the top for businesses sharing ideas, photos, information, and more. It is an incredible platform where you can find literally anything and Pin it to a board.
For real estate marketing, this is a great PR tool. People again will search for your content based on keywords. The more people you have Pinning your content, sharing it around, and creating nice visual boards with it, the more they will be talking about you.
Again, with YouTube, a real estate agent can take advantage of targeted ads. But more than that, you can post comprehensive home walkthroughs, digital tours, apartment complex breakdowns, and more.
On top of that, you can use YouTube videos to embed on your brochures, into your website, and send them via email to help explain a concept or property to a new client. Video is one of the most compelling marketing avenues out there. Why? Because everyone likes watching videos!
With all of your social media platforms, it can be hard to keep track, analyze, and manage them all. That’s why Hootsuite was created. Hootsuite allows you to connect and manage all your social platforms in one dashboard.
Schedule posts, get insights and manage comments all in one place. No more logging in and out, searching for comments, and manually keeping track of likes and engagement. Hootsuite can do all of that and more. It’s a definite must for real estate marketing.
Real estate marketing tools for design
Design is a big part of real estate. Whether that’s interior design, architecture, or digital design, it is an integral part of being a real estate business. Even if you aren’t a designer yourself, the need to enhance images and make them look as good as possible is high in the real estate world. After all, nobody wants to spend hundreds of thousands of dollars on a home that’s displayed with poor lighting in 240p. Odds are that nobody will even notice your marketing materials.
That being said, we’re going to be focusing on the digital aspect of design in this list. Here are 5 real estate marketing tools for design.
- Adobe Photoshop
Adobe Photoshop is intense and complex, but it is also very powerful for real estate. Editing photos, adjusting lighting, and removing mistakes that are bound to happen in a real estate setting are just a few of the things you can do with Photoshop.
Since visuals and photos are very important in the world of real estate, you have to make sure everything that you share is picture-perfect. Whether that’s on social media, a real estate listing, or a brochure, everything needs to look professional.
That being said, Photoshop is not for beginners. Sure, you can log in and figure out the basics, but it is a tool designed for someone that uses it constantly. If you have a designer on your team, or you find yourself liking highly detailed photo editing, then look into Photoshop next time you want to post some photos of a house or property.
With LogoMaker, the name says it all. Some solo real estate agents might not see a need to have a nice logo to represent them, but that is simply not the case! Logos are all about branding, and branding sells.
LogoMaker allows you to quickly and pretty easily create a nice and detailed logo for your real estate business. Using this logo, you can brand all of your brochures, documentation, watermark your photos, and more. A logo is the centerpoint of real estate marketing, so make sure it’s a good one!
Since we mentioned branding, we’ll mention Over, too. Over is a powerful tool that allows you to create professional ads, branded content, and stunning brand stories in minutes.
Over is a design tool that allows you to quickly create incredible content and curate it to your design and style. It’s known as being easy to use, which is perfect for people that have the vision, but lack the design skills.
As we mentioned above, branding is everything. Branding sells! With Over, you can sprinkle your brand all over everything. It’s easy and free!
PicMonkey is yet another photo editing tool, but it comes with a twist. Unlike Photoshop (which still has its own place, mind you), PicMonkey is considerably easy to use. For quick photo edits, filters, and general photo enhancement, it’s a great option, especially for beginners.
As a real estate agent, this is perfect for quick edits where you just need a slight color adjustment or new background in an image. The dashboard is pretty straightforward, and it gives you everything you need to be a photo editing ninja.
BoxBrownie is also a photo editing tool, but this one is specifically designed for real estate. It combines power and simplicity to give you everything you need to perfectly edit real estate imagery.
Remove items, enhance colors to compensate for a cloudy day, virtually stage the house, give 360 degree virtual tours, and a lot more. BoxBrownie is a real estate agent’s best friend when it comes to photo editing.
The best part about it? You don’t have to do any of the editing yourself. The way BoxBrownie works is you send in your images, pay a flat rate for the service you choose, and the images, videos, and virtual tours are done for you. This gives you plenty of time to focus on other important things, completely negating the need for you to learn how to use a photo editing tool.
Using the newly edited videos and images, you can embed them into your marketing materials. Every little detail helps, and a professionally edited virtual tour can be the selling point of any house.
Real estate specific marketing tools
With everything above in your real estate marketing arsenal, you’re sure to succeed. But, only a few of them are marketing specific. Sure, you can adapt each one to meet your needs pretty easily, but are there any tools out there that are made specifically for real estate?
The answer is yes, of course! Here are 5 of the best real estate specific marketing tools.
- Follow Up Boss
- Open Home Pro
- Real Geeks
At this point, everyone knows Zillow. It’s such a powerful tool for just about anything real estate marketing. Not sure how much other houses around the area have sold for? Zillow can help with that. Living in Texas and need to see the listings in Jupiter Florida? Zillow can also do that.
Think of Zillow as a gateway. It connects buyers, sellers, and real estate agents with just a few clicks. It is the most rounded real estate marketing platform out there, with over 245 million unique monthly visitors as of writing this.
On top of that, a buyer can find an agent based on their location, experience, and reviews. You can also manage rentals through the website itself. Whatever your need is in real estate, Zillow has made strides to be the best, most accessible platform out there. It truly is an all-in-one platform that you have to see for yourself.
Follow Up Boss
Follow Up Boss is a CRM that is specifically designed for real estate. It automatically imports and distributes leads from leading platforms like Zillow, Facebook, and Realtor.com. Take lead data from your listings and create a powerful list of leads that are ready to convert.
What makes Follow Up Boss unique for real estate agents is that it creates a smart list based on your collected lead data. Instead of guessing who to call, the list will organize the leads for you, letting you know who has the potential to convert and when.
Of course, there’s a giant list of features that comes with this tool. Far too many to list here. What’s important to note is that this CRM is one of the best tools you can have as a real estate agent, especially if you work in a team. Because of its uniqueness, you can automatically route leads to coworkers so that they can be contacted ASAP.
Open Home Pro
Open Home Pro is an app designed specifically for open houses. Essentially, it’s a sign-in sheet where agents can then follow up with the leads after. It even advertises the ability to share open houses across social media.
Based on the lead information gathered, the app will send automatic follow-ups to leads and even determine and send you lists of hot leads. These are leads that have a home to sell, or maybe don’t have an agent to help them. As you can imagine, this is some pretty powerful insight for a real estate agent.
Open Home Pro is a good tool to have for real estate marketing. It takes advantage of the open house setting, collecting leads that are definitely interested in buying or selling a house, but may not find the perfect fit right away. It takes a situation that may not immediately produce a customer, and turns it into one that generates leads and future customers.
Zumper is a platform that’s like Zillow and Airbnb all rolled into one. If you want to look for a new house, apartment, or condo, you can do that based on location. Planning a vacation? You can do that, too.
Zumper takes all the headache out of real estate searching, and gives the buyer all the power. For a real estate agent, listing a house or property there might just give you the sale you need.
That’s really all there is to Zumper. It’s not over the top with features. It is simple and straightforward, which a lot of home buyers and sellers appreciate.
Real Geeks markets itself as the all-in-one real estate sales and marketing solution, built by an agent, for agents. It is quite a comprehensive tool that includes features like a CRM, Facebook marketing tool manager, property valuation tool, and a lot more.
What makes Real Geeks unique is its ability to automate and track manual tasks in the real estate world. You can even create a real estate website using this tool. On top of that, you can integrate other helpful real estate marketing tools with it.
There truly is too much to list when it comes to Real Geeks. All I can say is that if you have a real estate business or you’re a real estate agent working solo, Real Geeks has a lot to offer in terms of marketing. They work hard to make sure their platform tailors to anyone in the real estate industry, no matter their experience, workload, or team size.
Conclusions and takeaway
With real estate marketing, it’s always best to take advantage of every tool you can. Sure, there are a lot out there, but having a few, good tools that you can rely on for various tasks is important.
The simple rule with digital marketing tools for real estate is that if you can automate it, you should. Of course, use your best judgment to determine whether or not paying for a tool is an effective use of your budget. That being said, a lot of the tools on this list have free versions, too.
Regardless of the size of your real estate business or whether you work alone or not, digital tools for real estate marketing are so incredibly helpful. Take your time, do your research, and let us know in the comments below what you think of the tools we’ve listed here. Or, if you have any other suggestions, we’d love to hear them!