Published: October 27th, 2025
Email marketing remains the highest ROI channel in digital marketing. With the right tools, you can automate campaigns, personalize communication, track engagement, and increase conversions, all while saving time.
Whether you’re working in marketing, retail, or real estate, choosing the best email marketing software can help you send targeted campaigns, nurture leads, and keep your audience engaged.
In this guide, we’ll explore some of the top email marketing tools, compare their features, and highlight which platforms are best for different business needs.
Email marketing tools are software platforms that help businesses send, automate, and track email campaigns. They offer templates, audience segmentation, analytics, and automation to help marketers improve open rates, conversions, and deliverability.
| Tool | Best For | Standout Features | G2 Rating | Pricing |
| Sender | SMBs, e-commerce. | Drag & drop builder, automation workflows, strong deliverability, generous free tier. | 4.7/5 | From $7/mo (free plan available) |
| GlockApps | Deliverability testing & monitoring . | Inbox placement tests, spam-filter analysis, DMARC/analytics. | 3.8/5 | From $59/mo (free plan available) |
| Stripo | Email template design & builders. | Drag & drop + HTML templates, exports to many ESPs, and team collaboration. | 4.8/5 | From $20/mo (free plan available) |
| Mailgun | Developers / high-volume email senders (transactional + marketing). | Strong API/SMTP, high-volume delivery, analytics. | 4.5/5 | From $15/mo (free plan available) |
| ActiveCampaign | Businesses needing advanced automation + CRM integration. | Behavioral segmentation, advanced workflows, multi-channel automation. | 4.5/5 | From $15/mo |
| Sendpulse | Marketers wanting email + web push + SMS in one platform. | Multi-channel (email, SMS, web push), automation, list management. | 4.8/5 | From $7/mo (free plan available) |
| Omnisend | E-commerce brands needing email + SMS + automation workflows. | Ecommerce-specific workflows, SMS integration, automation, templates. | 4.6/5 | From $16/mo |
| Snov.io | Lead-gen + cold outreach + email finding + simple campaigns. | Email finding & verification, drip campaign sequences, outreach management. | 4.0/5 | From $29/mo |
| Clearout | Email list cleaning/verification services. | Bulk & real-time email verification, list hygiene, bounce reduction. | 4.6/5 | From $14/mo (free plan available, 100 credits limit) |
| Intercom | Customer messaging + support + email marketing for mid/large enterprises. | Live chat + email campaigns + bots + customer messaging suite. | 4.5/5 | From $29/mo (free trial available) |
| Hunter | Email address finding & verification (for outreach). | Domain search, email finder, verification suite, outreach support. | 4.4/5 | From $49/mo (free plan available) |
| Mailchimp | Widely used, general email marketing for solo to medium businesses. | Easy drag-&-drop builder, landing pages, broad integrations. | 4.3/5 | From $13/mo (free trial available) |
| SendX | Simple email marketing for small/mid-sized businesses wanting automation & ease. | Easy to use, affordable, good for growth-oriented email marketing. | 4.6/5 | From $9.99/mo (free plan available) |
| Moosend | Affordable automation for small-to-mid businesses. | Automation builder, unlimited emails on lower tiers, landing pages. | 4.2/5 | From $9/mo (free trial available) |
| EmailAnalytics | Email performance tracking & analytics rather than full campaign tool. | Dashboard of email send/receive stats (Gmail/Outlook) for productivity insight. | 4.5/5 | From $17/mo (free trial available) |
| VoilaNorbert | Email address finder/verification for outreach & prospecting. | Email lookup + verification, accuracy focus, CRM integration. | 4.6/5 | From $49/mo (free plan available) |
| Elastic Email | Deliverability testing & monitoring. | API/SMTP + email marketing, high volume sends, automation & segmentation. | 4.4/5 | From $29/mo (free plan available) |
We will start this list with Sender, an affordable yet powerful email automation platform built to help small and medium-sized businesses boost sales and strenghten customer engagement.
One of Sender’s key features is its intuitive email automation workflows, allowing you to easily design and schedule messages such as follow-ups, abandoned cart recovery, upsell offers, and more. The platform’s drag-and-drop builder and responsive templates make it simple to craft personalized newsletters in minutes—perfect for both beginners and experienced marketers.
In addition, Sender supports SMS campaigns, enabling businesses to connect directly with customers and achieve open rates of 90%. You can even combine automated emails with SMS messages to deliver a seamless omnichannel experience. Other notable features include smooth integrations, high-converting popups (such as spin-to-win and exit-intent), comprehensive analytics, and a newsletter heatmap for tracking engagement.
Key features:
G2 rating: 4.7 / 5
Pricing: From $7/mo (free plan available)
We’ll continue our email marketing tools list with GlockApps. Being an all-in-one email deliverability and spam-testing tool, helps you identify why your emails might be blocked or land in the spam folder. Even better, GlockApps provides actionable insights and solutions to fix these issues before your campaigns reach your subscribers.
What sets GlockApps apart from other email spam checkers is its detailed testing approach. Basically, it requires you to send your email to a network of “seed” addresses, allowing the platform to evaluate your spam score, the reputation of the email/domain you’re sending the message from, authentication setup, and actual inbox placement across multiple ISPs. The tool strongly recommends sending your test email from the same source you’ll use for your real campaign to ensure the most accurate results.
Expert’s opinion:
“Deliverability is a crucial aspect of Flipsnack’s email marketing. Therefore, it was extremely important for us to find the best spam testing tool. In GlockApps, I found more than just a spam testing tool. It is a one-stop-shop; where I can easily perform spam tests as well as check the deliverability rate for all our emails before sending them into the world. It provides all the insights I was looking for, such as HTML code, images, links, and spam content. And the best part is that they also provide action steps that you can take to fix any problems there might be. Check out Flipsnack’s case study to find more about how GlockApps helped our emails reach their inboxes!“
Diana Roscau, Email Marketing Specialist @ Flipsnack
Key features:
G2 rating: 3.8 / 5
Pricing: From $59/mo (free plan available)
Stripo is a drag-and-drop email template builder that lets you design professional, visually appealing emails with ease—no design skills required. The platform ensures your messages always look polished and on-brand.
It’s worth keeping in mind that Stripo provides two types of editors: one tailored for marketers and beginners with no coding experience, and another HTML code editor designed for email developers who want full control over customization. Be sure to choose the editor that best suits your needs when crafting your next email campaign.
In addition to providing 1,600+ ready-made email templates, Stripo comes loaded with powerful add-ons for embedding, interactivity, and advanced customization. It also seamlessly integrates with HubSpot, enabling you to export your email designs directly into the CRM in just a few clicks.
Expert’s opinion:
“Prior to Stripo; we were sending emails that were limited to an in-house created HTML format which we could only manually change and adapt. Stripo has provided us with an easy-to-use online email template tool that has everything you need for creating email messages of any complexity fast, with no limits and no coding skills.”
Diana Roscau, Email Marketing Specialist @ Flipsnack
Key features:
G2 rating: 4.8 / 5
Pricing: From $20/mo (free plan available)
More than just an email tool, Mailgun is a transactional email platform that enables you to send, receive, and track emails through its robust API. Beyond simply sending transactional messages, it allows you to analyze performance metrics and optimize your campaigns to boost engagement and deliverability.
With access to detailed email analytics, Mailgun lets you see how providers like Gmail, Yahoo, and others process your messages. This visibility helps you optimize deliverability, ensuring your transactional emails consistently reach inboxes rather than spam folders.
Expert’s opinion:
“Mailgun, the platform through which we send all our transactional emails, offered us from the get-go the possibility to set up a dedicated IP where our reputation would be unaffected by other senders. This dedicated IP gives our emails the best chance of landing in the inbox which is extremely important to us, especially since we are talking about a very important type of emails. Check out Flipsnack’s case study to discover more about how we improved our user experience by sending emails with Mailgun!“
Diana Roscau, Email Marketing Specialist @ Flipsnack
Key features:
G2 rating: 4.5 / 5
Pricing: From $15/mo (free plan available)
ActiveCampaign is a complex email marketing and automation platform built to help businesses of all sizes simplify and optimize their marketing workflows. It offers an extensive set of tools, including email marketing, marketing and sales automation, and CRM integration, all of which can be customized to align with your specific business objectives.
ActiveCampaign also provides powerful segmentation and personalization tools, enabling you to create highly targeted campaigns that engage and convert your audience effectively. With its intuitive interface and flexible pricing options, it’s a top choice for digital marketers looking to enhance their email marketing and automation strategies for long-term business growth.
Key features:
G2 rating: 4.5 / 5
Pricing: From $15/mo
A marketing automation platform with email campaigns and messenger chatbots at its core, SendPulse, is a go-to solution for many business owners and marketers. Businesses looking to automate transactional message sending can really benefit from the multichannel approach to marketing that SendPulse offers. Users can combine the power of email marketing functionality with SMS notifications or a chatbot for a preferred messenger, be it Facebook, Instagram, WhatsApp, Telegram, or Viber. However, with the growing number of online threats, it’s important to know what to do if your Instagram account gets hacked to protect your business and personal data.
For those interested solely in email marketing, SendPulse provides a variety of features to help marketers with lead generation and nurturing. Subscription forms, smart pop-ups, an email verifier, an email template builder as well as a dedicated SMTP server for transactional emails are just a few of the essentials at your disposal.
Key features:
G2 rating: 4.8 / 5
Pricing: From $7/mo (free plan available)
Omnisend is a powerful email and SMS marketing tool designed to help businesses create impactful marketing campaigns — with an ROI of $72 for every $1 spent. With its user-friendly interface and extensive features, Omnisend empowers users to craft professional-grade emails and SMS messages that drive engagement and boost conversions.
One of the standout features of Omnisend is its wide range of pre-designed email newsletter templates, which can be customized to align with your brand’s unique identity. The intuitive drag-and-drop functionality makes it effortless to create visually stunning emails and SMS messages that capture your audience’s attention. Additionally, Omnisend offers A/B testing capabilities, allowing you to experiment with different variations of your campaigns and optimize for the best results.
Tracking and managing multiple email and SMS campaigns in real-time is a breeze with Omnisend. You can easily monitor the performance of your messages, track open rates, click-through rates, and conversion rates, enabling you to make data-driven decisions and refine your strategies accordingly.
What sets Omnisend apart is its multi-channel marketing approach. In addition to emails, you can leverage the power of SMS messages to reach your customers directly on their mobile devices.
Key features:
G2 rating: 4.6 / 5
Pricing: From $16/mo
Snov.io is a versatile automation platform designed for teams that rely on email outreach for sales, recruitment, or lead generation. The platform combines an email finder, verifier, drip campaigns, and CRM integration, allowing users to manage their entire outreach workflow in one place.
From discovering verified contacts to running multi-step sequences, Snov.io helps marketers and recruiters scale communication while maintaining personalization and reducing bounce rates.
Key features:
G2 rating: 4.0 / 5
Pricing: From $29/mo
Clearout is the go-to solution for email marketers looking to optimize their email deliverability and ensure a clean and reliable email list. As an Email Verifier tool, Clearout simplifies the process of verifying email addresses, saving you time and effort while boosting your email marketing campaign’s success.
This platform seamlessly integrates with popular ESPs like Mailchimp, ActiveCampaign, HubSpot, Moosend, and more, making it a perfect tool in any email marketer’s arsenal. Along with cleaning your email lists, Clearout also helps you find emails through their Email Finder and LinkedIn Chrome Extension tool.
Key features:
G2 rating: 4.6 / 5
Pricing: From $14/mo (free plan available, 100 credits limit)
Intercom is much more than just an email marketing tool. It’s a customer messaging platform that allows businesses to communicate with both their potential and current customers through a widget that you can easily install on your website, app, or even social media.
But that’s not all. Intercom can also do wonders for your live customer support. Everything is managed through a Team Inbox, allowing customer support operatives to handle different discussions at the same time.
And the great news doesn’t stop. Intercom powers up the in-app messages your clients see on your website and can also power up your help center. We, here at Flipsnack, are using Intercom for all of the benefits mentioned above. So trust us, we know what we’re talking about!
Expert’s opinion:
Besides using Intercom for our live customer support, we have also managed to successfully integrate our email marketing campaigns in it and correlate our emails with in-app messages that we send on our platform, to give our users an overall smooth experience while navigating our website.
Diana Roscau, Email Marketing Specialist @ Flipsnack
Key features:
G2 rating: 4.5 / 5
Pricing: From $29/mo (free trial available)
Hunter is a platform that helps you connect with other professionals by allowing you to find and verify their email addresses, as well as reach out to them through cold email.
You can use Hunter’s Email Finder and Domain Search tools to find email addresses using a person’s name or domain name. There’s also the option to find email addresses in bulk.
The Email Verifier tool helps you make sure email addresses are valid and safe to reach out to. It performs multiple checks for every email address, including the format, MX records, SMTP server, and more. Moreover, a dedicated server hosting ensures minimum delivery time, allowing you to own your server and to host near your audience.Hunter also offers Campaigns, a tool designed to help you set up and run cold email campaigns.
Key features:
G2 rating: 4.4 / 5
Pricing: From $49/mo (free plan available)
Mailchimp is an all-in-one email marketing tool that allows you to create meaningful email marketing campaigns. With the help of its pre-designed email templates and drag & drop functionality, you get the chance to draft professional emails and drive more sales. Moreover, you can manage and track multiple email campaigns in real-time to ensure that all your emails bring the desired results.
What’s even greater is that they offer a free email marketing service plan perfect for any small business on a limited budget. It allows up to 2K contacts, one audience dashboard, segmentation tools, basic email templates, as well as basic reporting. However, if you want to exceed these numbers and features, I encourage you to check their premium plans.
Key features:
G2 rating: 4.3 / 5
Pricing: From $13/mo (free trial available)
SendX is an Intuitive and affordable email marketing tool. They pride themselves on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, and best-of-breed email deliverability. The platform also features one of the biggest email template collections from across the web, with over 1500+ templates.
With SendX, you can make your marketing go into autopilot mode. Segment the customers based on demography, subscriber behavior, and more than 25+ other parameters.
A customer will be able to reach subscribers through drip campaigns packed with triggered emails, web forms, mobile-optimized emails, autoresponder emails, customer surveys, and more.
Key features:
G2 rating: 4.6 / 5
Pricing: From $9.99/mo (free plan available)
Moosend is an email marketing and marketing automation platform that helps you create and curate email marketing campaigns that make sense to your audience in no time. With a short learning curve and an intuitive Drag-and-Drop email editor, the platform promises beautiful, targeted emails that drive just the result you need.
The platform also sports a wide variety of email templates, if making one from scratch isn’t exactly what you want. These templates are fully responsive and customizable to your audience’s liking. Moosend’s platform also allows you to create a healthy email list and generate leads with its landing page and subscription form tools.
Moosend’s prices start at $7/month, billed annually. The platform also gives you the opportunity to test its capabilities and decide whether it would be a good fit, as it offers a free 30-day trial, no credit card required.
Key features:
G2 rating: 4.2 / 5
Pricing: From $9/mo (free trial available)
EmailAnalytics enables you to visualize the daily email activity (Gmail/Outlook) of your sales & customer service reps. You can see metrics like emails sent, received, top senders/recipients, and major KPIs like email response time.
Their value prop is to “visualize and improve your team’s email response time,” and they make it simple and easy to do. And email response time is an essential KPI for increasing sales and customer satisfaction.
EmailAnalytics gives managers visibility and intelligence that they’ve never had access to, and it’s an excellent tool in the kit for any marketing team that uses email to communicate with customers, leads, prospects, or vendors.
Key features:
G2 rating: 4.5 / 5
Pricing: From $17/mo (free trial available)
VoilaNorbert helps you find any corporate email addresses, manage your leads, and save a lot of time spent on creating an email list. It allows you to find leads, email addresses, and contact information on any website simply by clicking on a button. All your leads can then be exported, added to custom-made lists, and/or contacted directly from Norbert with advanced tracking tools to know if they opened or even clicked on your emails.
The platform also has a feature for verifying addresses in bulk. This helps you keep your email list clean and approach the right people.
Key features:
G2 rating: 4.6 / 5
Pricing: From $49/mo (free plan available)
Elastic Email is a powerful, all-in-one platform for email marketing and transactional emails that will help you streamline your email workflow, increase ROI, and grow your business. Depending on your email-sending needs, you can choose between two products – Email Marketing and Email API.
Using the Email API product, you can send transactional emails using RESTful API or SMTP relay. You can easily integrate Elastic Email’s email delivery engine within your software and create your own email infrastructure.
Key features:
G2 rating: 4.4 / 5
Pricing: From $29/mo (free plan available)
Choosing the right email marketing tool ultimately depends on your business goals, budget, and level of automation you need. Whether you’re a small business looking for an affordable all-in-one solution like Sender or Moosend, or an established brand seeking advanced workflows through ActiveCampaign or Mailchimp, there’s a platform tailored to your needs.
Take advantage of free trials, explore automation and reporting features, and invest in the tool that helps you build stronger relationships and drive measurable results from every campaign.
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