Most businesses spend 2–3 weeks creating product catalogs manually.
That’s 2–3 weeks of gathering data from spreadsheets, chasing product images, copy-pasting details into design files, and waiting for multiple rounds of internal approvals — only to discover a price change, a product update, or even a small typo right after publishing.
If you’re a marketing manager at a small business or a global enterprise, you know this process can feel never-ending. And it’s not just about time, it has real consequences:
But it doesn’t have to be this way. With Flipsnack’s Product Catalog Generator, you can create a professional, interactive catalog in just minutes, directly from your product data.
Flipsnack’s Product Catalog Generator is a simple but powerful tool designed to make catalog creation fast, easy, and error-free. Instead of spending weeks copying and pasting product details, you just upload your product data and Flipsnack takes care of the rest.
The generator pulls your product information directly from your data source — whether it’s a Google Sheet, Excel file, or CSV — and automatically populates a professionally designed template, creating a polished digital catalog in minutes. The result is a beautiful, interactive catalog that’s accurate, consistent, and ready to share, without the manual work.
It’s perfect for teams who want to spend less time building catalogs and more time selling, whether you’re creating a seasonal product guide, a wholesale price list, or a collection launch campaign.
When Pandora first adopted Flipsnack, it was simply to share company newsletters. But the tool quickly became much more.
Pandora France wanted to make store operations smoother and improve how customers shop. Their old process relied on printed and PowerPoint catalogs, which created several challenges. Production was costly and time-consuming, and store staff had to manually search through more than 1,500 engraving variations to find the right option for each customer.
Updating collections was another pain point. With six updates a year, every change had to be applied manually. On top of that, there were limited ways to showcase engraving options or promote special collections in a dynamic, engaging way.
They needed a faster, more efficient, and more engaging solution for both staff and customers.
With Flipsnack, what started as a digital catalog pilot quickly became a major operational shift:
For customers, the retail team created:
For store staff, Pandora used Flipsnack to create:
The impact was immediate. Store operations became 300% faster thanks to instant search and easy access to information. Customers enjoyed a smoother shopping experience with interactive, always up-to-date content, while Pandora gained valuable insights through engagement tracking, helping them make smarter business decisions.
Building on this success, Pandora fully automated its catalog workflow with Flipsnack’s Catalog Generator, creating a streamlined, error-free process that saves time and ensures catalogs are always up to date.
“The catalog generator solution provided by Flipsnack has allowed us to significantly reduce non-sales tasks in our stores, saving valuable time on a daily basis. Our store teams are absolutely delighted. At the headquarters level, we truly appreciate the responsiveness of the Flipsnack teams and our shared motivation to further develop and enhance our catalogs.”
– Carla Michel d’Annoville, Pandora’s Retail Excellence Team
Flipsnack is designed to make your catalog creation process faster, easier, and more efficient, and Pandora’s success is proof that it works. If you want to achieve the same results as Pandora and many other brands using Flipsnack, the good news is that the process comes down to just a few simple steps.
Every great catalog starts with accurate data. The easiest way to set yourself up for success is to put all your product information in one place. Most businesses already keep this in a spreadsheet, so whether your data lives in Google Sheets, an Excel file, or a CSV, you’re already on the right track.
From there, you have two options: download and fill in Flipsnack’s product data template, or use the spreadsheet you already have and quickly match the columns in Flipsnack. Either way, the goal is the same. Make sure you have the essentials:
Once your data is organized, you’re ready to move on to the fun part, turning it into a professional, interactive catalog in minutes.
In Flipsnack, there are four ways you can start creating an interactive catalog: upload a PDF, use a premade automated catalog template, design from scratch in our Design Studio, or use the Product Catalog Generator.
For the fastest results, go with the last option. The Product Catalog Generator builds your catalog in just a few clicks. All you need to do is import your product data. You can do this by:
Once your data is in, Flipsnack does the heavy lifting for you, taking what’s in your spreadsheet and preparing it for the next step.
Once your data is imported, Flipsnack’s Product Catalog Generator will display six template options to choose from. Each one has its own layout and style, so you can select the one that best fits your products and the story you want your catalog to tell.
Many of these templates work hand-in-hand with one of Flipsnack’s features — the Shopping List. Think of it as letting your customers “shop the catalog.” They can flip through the pages, explore your products, and add items to a list as they go, all without being redirected to other pages. When they’re done, they can send their order list via email or through other checkout channels. It’s a simple way to turn a catalog into a direct sales tool.
Displays: Name, Description, Image, Price, Currency, Shop button
Best for showcasing fewer, more detailed products where storytelling matters. With two products per page, you have plenty of space to add rich descriptions, highlight features, and let your product images stand out.
The integrated shop button allows customers to add items to their Shopping List directly from the catalog, making it easy for them to take action without leaving the page. This layout is perfect for premium launches, hero products, or feature pages where you want to give each item the spotlight it deserves.
Displays: Name, Description, Image, Price, Currency
This template is different from the first one because it doesn’t include a shopping button — it’s designed purely to showcase three products in a clean, uncluttered way.
Even without a shopping button, it’s still an efficient sales tool thanks to its digital format: customers can search for products instantly and access the catalog anywhere, avoiding the frustration of flipping through printed pages to find what they need. Perfect for curated collections, gift guides, or any catalog where simplicity is key.
Displays: Name, Description, Image, Text link
This template shows four products per page and is unique in its own way. The product layout gives readers a clear view of each item, and instead of a shop button, it uses a clickable text link.
This makes it perfect for driving traffic to your website or product pages, turning your catalog into both a marketing asset and a sales tool.
Displays: Name, Description, Image, Price, Currency, Shop button
Similar to the template above in terms of product number, but this one gives you a bit more. It showcases four products one under the other so readers get a clear look at each item, but the real magic happens inside the shop button.
If your products have variations (different colors, materials, sizes, etc.), you can make those variations appear right there, allowing buyers to pick and choose exactly what they want. Depending on your product data, every shop button can display variations, quantities, and other key details, making this template ideal for creating a seamless shopping experience without sending customers to another page.
Displays: Name, Description, Shop button
This template puts six products on the page, making it perfect for catalogs with lots of items to showcase. The integrated shop button allows readers to choose the quantity they want and add products directly to their Shopping List.
This makes the buying process faster and more convenient, while keeping the layout clean and professional. It’s an excellent choice for categories like apparel, stationery, or home goods, where customers often purchase multiple items and need a smooth, efficient way to order.
Displays: SKU, Name, Description, Price, Discount Price, Currency
Similar to the 3 Products Clean Layout, this template focuses on showcasing products clearly, but it fits even more on a single page. It’s the most information-dense template, designed for when you need to display as many products as possible without losing structure.
Perfect for clearance sales, seasonal promotions, or any situation where price and discount details are the main focus. Even with seven products on the page, it stays organized and easy to scan, so shoppers won’t feel overwhelmed.
While Flipsnack offers six ready-to-use templates, we also know that every business is unique. That’s why we offer custom Product Catalog Generator templates designed specifically for your needs.
Our team works with you to create a layout based on your product data and the exact information you want your catalog to display. Whether you need a special way to highlight product information, or a different page layout, we’ll help you build a catalog template that matches your business and makes your catalog as effective as possible.
This approach ensures that every catalog you generate is not just professional, but also tailored to your products, your brand, and your audience.
After choosing a template, Flipsnack automatically connects your product data and starts generating your catalog. This means all the manual copy-pasting is gone — saving you time, reducing human error, and ensuring your catalog is accurate from the start.
Once your catalog is generated, you can enhance it in the Design Studio with interactive elements that turn browsing into an experience. Add videos to showcase your products in action and tell a richer story. Insert links that drive traffic to your website or other points of contact. With these features, plus many other interactive options, your catalog becomes more than just a static document; it becomes an engaging, shoppable experience.
Don’t forget to give your catalog a strong first impression with a beautifully designed front and back cover. Add your logo, fonts, and brand colors so it feels like a natural extension of your business.
To make your catalog creation process even faster, you can save your covers and any intermediary pages (like promo spreads, about sections, or contact pages) as a branded locked template. This lets you reuse them every time you create a new catalog, without starting from scratch. You can even build a master template with multiple cover options or reusable pages, so you can quickly pick and insert what you need. This keeps your workflow fast and ensures every catalog stays perfectly on brand.
Creating a catalog is just the beginning. With Flipsnack, you can share it in the way that works best for your business, update it whenever needed, and track how a catalog performs — transforming it into a powerful sales and marketing tool that keeps delivering value long after it’s published.
With Flipsnack, sharing your catalog is simple and flexible. You can share it publicly through a link, embed it directly on your website, promote it on social media, or even send it by email — a great option when sharing with resellers, distributors, or sales partners who need quick access to your catalog.
You can also schedule your catalog to publish automatically, keeping it perfectly in sync with your marketing campaigns. No more last-minute panic when you realize your campaign is live but the catalog isn’t.
And when your promotion ends, you can schedule the catalog to deactivate so it’s no longer public. This helps you avoid those uncomfortable moments when a customer sees a discount after the campaign has ended and you have to explain that the offer is no longer valid.
Flipsnack gives you full control over when and how your catalogs are shared, so your audience always sees the right content at the right time.
Product details can change quickly — a price adjustment, or a new image. With Flipsnack, you don’t have to rebuild your catalog from scratch every time something changes. Just sync your product feed in the Design Studio, and your catalog will update in a few clicks.
The best part? You don’t need to resend the link. Because the updates happen under the same link, anyone opening your catalog will always see the most accurate version.
For example, imagine you launch a campaign and realize a product price needs to be updated halfway through. Instead of creating a new catalog and sending a new link to your audience, you just sync the data, and the updated price appears instantly, everywhere your catalog is shared.
Once your catalog is out there, Flipsnack helps you see how it performs. With built-in statistics, you can see how your audience interacts with your catalog: how many views it gets, how much time readers spend on each page, and which sections capture their attention the most. This kind of insight lets you refine your content and make every edition better than the last.
But the data goes deeper than reader behavior. With our Shopping List feature added, you can track how your products are performing, too.
Flipsnack’s shopping cart statistics let you select a date range and see all the orders you’ve received during that period, including details for each order. You can even see your top-performing products per catalog: which items were ordered the most and how often they were added to carts.
For example, if you see a product that gets consistently added to carts, you might feature it more prominently in your next campaign. These insights give you a clearer picture of product popularity and customer preferences, helping you optimize your offering and drive more sales.
Creating catalogs manually isn’t just slow, it’s an ongoing drain on your team’s time and energy. Copying and pasting product details, reformatting layouts, and fixing errors all take hours that could be spent on growth-focused work.
Flipsnack’s Product Catalog Generator changes that by turning your product data into a ready-to-publish digital catalog in just minutes. No design bottlenecks, no manual updates, no endless rounds of revisions, just an accurate, professional catalog that’s instantly shareable, easy to track and always on brand.
The time saved adds up fast. Every catalog generated automatically is time your marketing, sales, and design teams can reinvest in creating campaigns, improving strategy, or reaching new customers.
Updates are also easy because you simply sync your catalog with your data source (Google Sheets, Excel, or CSV). This minimizes costly human errors and keeps every update consistent across all your shared catalogs.
In short, Flipsnack helps your team work smarter, not harder — reducing production time, cutting operational costs, and helping you get your products in front of customers faster than ever.
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