Netflix, Starbucks, Mailchimp. All these big brands have one thing in common: a brand book. It’s a professional document where…
Brand guidelines often take a lot of time to come up with. You have to make sure all the information…
Developing a comprehensive sales enablement strategy requires communication and collaboration between your company's marketing and sales teams. It also implies…
Creating and developing a brand is more than just coming up with a catchy name, unique logo, or memorable catchphrase.…
Any business, small or large, has a story and it is driven by a set of values. It is important…
A strong and well-written business proposal makes the difference between winning or losing a prospective client. And since we’re surrounded…
Let's say you create an amazing PDF file. Lots of graphics, images, and bookmarks to make it more comprehensive and…
In this article, we will take a walk through history to see how today's logos used to look. We take…
It’s not an easy job nowadays to keep your great employees on board when there are so many opportunities around…
Probably one of the most important aspects of creating more engaging employee benefit guides today is to do it digitally.…
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