For many B2B companies, product catalogs are still stuck in formats that just don’t work anymore. Sales teams waste time with old specs. Local partners can’t find the right info. Marketing teams drown in duplicate work. Meanwhile, buyers want answers now on their phones, in their language, with all the details in one place.
This gap isn’t just frustrating, it’s costing companies deals, trust, and time.
Electrolux Group, the global appliance brand based in Stockholm, faced these same problems. But instead of patching things up, they rebuilt their catalog strategy from the ground up together with Flipsnack, turning their printed brochures and static PDFs into powerful, flexible tools that work across 17 countries.
It solved three big challenges that many B2B teams are still battling today.
Electrolux needed a better way to deliver up-to-date product information to trade partners in 17 countries. The printed catalogs they had relied on were slow to update, difficult to adapt for different markets, and no longer aligned with their push toward more eco-friendly operations.
Flipsnack is a catalyst in the transition to a more sustainable business. It combines the feeling that a paper catalog gives with interactive and easy-to-use multimedia features that take the user experience to the next level.
Fabiola Vidal, Digital Marketing Product Owner
They were looking for a digital solution that wasn’t just functional but flexible enough to grow with their needs. They wanted a tool that allowed fast updates, multiple catalog versions, and could be managed easily by a busy marketing team used to print workflows.
Flipsnack delivered. What started as a digital shift quickly became a smarter approach to showing products. Led by Fabiola Vidal and Estelle Louvel, the team created 345 interactive flipbooks, each made for specific countries and product lines. Every version looked sharp and worked smoothly on any device, even tablets used in-store.
Instead of plain PDFs, Electrolux built something people want to use. With product tags, users could see specs, prices, or warranty info right away. No need to click around.
More interactive content equals more engagement. After digitizing their catalogs, the team layered in interactive elements to boost engagement. Through product tags, they could include more information about a certain product. Details are available with a simple click, with no design clutter.
To make this process scalable, Electrolux integrated automation into its catalog creation. This allowed their team to quickly publish high volumes of product-rich pages while maintaining consistency and visual quality.
Product videos were a big part of creating engaging content for their audiences, plus photo slideshows that include caring instructions for different clothing materials. They easily turned an image-only element into an interactive tutorial for their washing machines, as you can notice in the embedded catalog.
Their tutorials go a step further with integrated videos of how to install different washers. And last but not least, a map is embedded within the catalog to assist with installation by contacting one of their service centers. The end-customer has everything they need to make an informed decision.
An effective digital catalog must be compatible with all devices. Clients often check product options on smartphones, while sales teams rely on tablets to present in-store or on the move. That’s why Electrolux needed a solution that could deliver the same high-quality experience on every screen, without compromise. Electrolux’s Flipsnack catalogs delivered that across the board.
Even in physical stores where tablets were used for product showcasing, the catalogs kept the same visual quality and technical precision as those opened on a desktop. Additionally, the ability to access catalogs offline provided salespeople with an added advantage when internet connections were unreliable or unavailable.
Since adopting Flipsnack, 17 European countries were onboarded and 345 flipbooks created. The use of multimedia content increased user engagement while encouraging easy product spotting within these digital catalogs.
Flipsnack’s built-in statistics dashboard gave Electrolux full visibility into how each catalog performed. From impressions to downloads, every interaction was tracked. With Flipsnack’s analytics, they could see which devices were used, which pages performed best, and how long people engaged.
These numbers show more than reach. They show that partners and buyers engaged more, trusted the material, and got the info they needed faster.
Electrolux Group in Europe accomplished all its catalog distribution and multimedia goals using Flipsnack. From onboarding to creating interactive catalogs on a user-friendly platform, each step was a success.
Looking ahead, Electrolux’s team plans to continue this collaboration and looks forward to new Flipsnack features that can push things even further.
For any B2B marketer, this story proves that a digital tool can do more than replace old ways. It can solve real problems, save time, and bring better results.
If you need different versions for regions, languages, or product lines, Flipsnack makes it easy with branded templates you can reuse across teams and workspaces. You get the flexibility to customize for local needs while maintaining brand consistency across the board.
And when updates are needed, there’s no disruption, because real-time updates ensure that every catalog stays current under the same link, eliminating the need to resend files. For even greater efficiency, Flipsnack’s automation features allow you to generate large volumes of catalogs directly from product feeds or spreadsheets, ideal for teams managing frequent changes or extensive product lines.
Make your catalogs more than just pages to scroll through, turn them into experiences for your buyers. With product tags, your audience can access specs, prices, or care instructions in just one click. Using photo slideshows to showcase product variations or styling ideas, and embed product videos to bring features to life. You can even include a shopping list option, helping buyers take action right from the page.
The result is more than just a catalog, it’s an interactive sales tool that informs, engages, and drives faster decisions.
Your audience is constantly on the move, checking product info from their phones, presenting from tablets, or browsing on desktops. That’s why every catalog you create in Flipsnack is built to look great everywhere.
In the Design Studio, we make it easy to prepare catalogs that adapt beautifully to any device. You don’t need to worry about settings or formats, we’ve got you covered. Whether it’s a portrait or landscape layout, Flipsnack helps you deliver a smooth, responsive experience every time.
So no matter where or how your readers view your catalog, it’s always polished, readable, and on brand.
With Flipsnack, you can build a scalable, interactive catalog system that empowers teams, supports partners, and meets customers where they are on any device, in any language, with always up-to-date content.
By solving three core B2B challenges, manual updates, limited localization, and lack of engagement, Electrolux turned its catalog strategy into a true business asset.
Now it’s your turn. Whether you’re managing outdated PDFs, juggling regional versions, or struggling to measure impact, Flipsnack equips you with the tools to automate, personalize, and scale your content efficiently and securely.
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