Turning Collateral Into Measurable Assets with Flipsnack

Published on: November 26th, 2025

Marketing teams work hard to create brochures, catalogs, and other collateral. But once these materials are shared, many companies lose sight of how people actually use them. A recent article in The Independent explores this gap and shows why measurable collateral is becoming essential. It also highlights how Flipsnack helps businesses understand what happens after a brochure leaves their hands.

The article points out a common challenge: most teams design great content, but they can’t see how it performs.

Many marketers claim they measure ROI well, yet only a small portion track print and digital efforts together. This lack of insight makes it difficult to improve content or know which materials truly support sales.

How Flipsnack turns collateral into measurable assets

As highlighted in the article, Flipsnack helps companies turn static PDFs into interactive, trackable flipbooks. This means teams can see who opened their materials, how long people read, and which pages captured the most interest. With this insight, marketing, sales, and leadership teams can make better decisions and improve future content.

The Independent also shares real examples from brands using Flipsnack. The Swedish automation company Radioshuttle replaced a long printed presentation with interactive digital brochures. The change helped them achieve average viewing times of more than 11 minutes during a trade show and increased engagement by over 600 percent in the first month.

Another example comes from Pandora, where stores used QR codes and digital flipbooks to share product catalogs. This helped store teams to find product information faster and offer a smoother browsing experience across more than 130 locations.

Why measurable collateral matters

The main message from the article is clear: collateral should not disappear after you send it. To stay competitive, companies need insight into how customers interact with their content. With Flipsnack’s built-in analytics, teams can understand what works, what needs improvement, and what leads to real engagement.

By treating collateral as both an experience and a source of data, businesses can create stronger materials and support better results.

To explore these ideas further, you can read the full feature in The Independent. It offers a helpful look at how brands are rethinking their collateral and using Flipsnack to make every piece of content count.