Most sales decks turn into a mess over time. One rep updates a few slides, another sends an older version, and soon you have several copies of the same sales presentation floating around.
Prospects forward the file internally, and you lose control of what they see and which version they use.
You also lose the feedback that would help you sell. When you share a static sales deck, you cannot see whether it was opened, which sections held attention, or what was clicked. That lack of data makes follow-ups feel random, even when your product is a good fit.
Reusable and trackable sales decks solve that.
In this article, you will learn how to set up a sales presentation system you can use again and again, and how to track what readers do with it after you share it.
To win more deals, your collateral needs to do two things: save your team time (reusability) and provide actionable data (trackability).
Reusability is about scale and consistency. It ensures that every sales rep—whether it’s their first day or their fifth year—is using the highest-performing sales presentation. Here are some things you should consider:
A trackable deck is a live digital asset, not just a file attachment. It helps you follow up based on what the prospect actually did.
If you are still attaching PDFs to emails, you are essentially flying blind. Here is how static files break your sales process:
| Feature | Static PDFs / PPTs | Flipsnack sales decks |
| Version control | Total chaos. Multiple versions exist at once. | One “source of truth.” Updates happen in real-time. |
| Visibility | Zero. You don’t know if they opened it. | Full stats. You see every click and view, which supports sales tracking. |
| Updates | Impossible once the file is sent. | Instant. Change a price, and it updates for everyone. |
| Experience | Flat and boring. | Interactive with video, forms, and links. |
PowerPoint and PDFs work for presenting live. However, they are not the best choice for sharing a sales deck after the call, because they are file-based.
We can go through the PowerPoint and PDF disadvantages in more detail:
When a sales deck is a file, people handle it like a file.
Reps download it, rename it, and edit it for a deal. Prospects download it, forward it, and share it internally. Very quickly, several versions of the same sales presentation exist at the same time. Some are outdated. Some have off-brand edits. Some are missing important updates. Once those files are out, you cannot pull them back or replace them.
If you fix a slide, update pricing, or add a new case study, that change only exists in your latest file. The older files you already sent do not update. This is how the wrong deck keeps resurfacing at the worst moment, like right before procurement or legal reviews it.
File sharing also makes tracking unreliable. If someone views the deck offline, forwards it, or opens it from a saved copy, you lose visibility. You cannot see what they read, what they skipped, or what they clicked. That forces you into generic follow-ups because you do not have clear engagement data. If your team wants sales tracking that you can trust, file sharing is a problem you cannot ignore.
Buyers do not read a sales deck from page one to the end. They jump to the parts they care about, like pricing, proof, security, and implementation. Static files do not help you guide that path, and they do not give you useful signals about what mattered most.
If you want a deck you can reuse across deals and improve over time, you need a format that stays current and stays measurable after you share it. That is the practical answer to how to track sales with shared collateral.
Start a new project in Design Studio. You can upload a PPTX file (Flipsnack also supports ODP) and it will be converted into pages you can edit, or you can start from a ready-made pitch deck template and swap in your own copy and visuals.
Set up your Brand Kit first, then reuse it. This is where you store the pieces your team should not improvise, like logos, your color palette, and typography presets (plus fonts, if you use custom ones). Once it is set, anyone building a deck can pull from the same kit instead of rebuilding styles every time.
Lock the elements that must stay consistent, like the cover layout, legal footer, pricing disclaimer, or a standard CTA block. In Flipsnack, you can lock position and size, lock style, and lock content, so you can decide what reps can edit and what they cannot. If you are turning this into a template for the team, template locking is the piece that helps protect the structure across copies.
This is where the deck stops being a static file. Add clickable buttons or hotspots for actions like “Book a demo,” embed a product video where it answers the obvious questions, and use built-in forms when you want the reader to raise their hand inside the deck (for example, a contact form or a lead form). These interactions are measurable later, so you are not guessing what worked.
Publish the deck, then create a separate trackable link per prospect or account. Each link is unique, so the engagement data stays separated by audience. You can also label links and get notifications for activity, which makes follow-up timing less random. This step is a big part of how to track sales at the account level.
Use Analytics and heatmaps to see what got attention at page level. Then, when you need person-by-person detail, use Reader Statistics to see how an individual reader moved through the deck. That is how you can follow up with a real angle, not a generic “just checking in.” This is also where sales tracking becomes useful, because it tells you what to say next and when to say it.
Here’s what a sales deck made in Flipsnack can look like:
Flipsnack lets you share a sales deck as a link, not as a file. That helps you keep control and learn what buyers care about, which supports better sales tracking.
Flipsnack statistics show views, clicks, and average time spent. They also show downloads and other useful numbers. You can see which pages get attention and use that in your next follow-up.
You can also download statistics as a CSV.
You can add buttons, links, and videos in the Design Studio. Flipsnack counts clicks on those items, so you know what people chose to open. You can also add lead forms and send form data to tools like Salesforce or HubSpot.
Set logos, colors, and fonts in your Brand Kit, then use them in your designs. If you need strict control, you can lock elements in a template so key parts stay put.
Share flipbooks publicly or privately. You can also protect a deck with a password and other privacy settings. This matters when your deck includes pricing, terms, or security info.
Radioshuttle relied on long PowerPoint decks and printed brochures that were hard to share, costly to update, and not ideal for quick sales conversations, especially at trade shows.
Flipsnack as a solution
They rebuilt their sales materials as interactive product brochures in Flipsnack, then shared them as a link and used them on iPads with reps. This made it easier to present the same message, keep materials updated, and track what people engaged with. That visibility is part of practical sales tracking.
Results
If you keep sending decks as files, you will keep running into the same problems: outdated versions and weak follow-ups. A reusable, trackable deck fixes that by keeping one version current and showing how people use it.
Build one master deck, lock the slides that should stay the same, and let reps change only the parts tied to the deal. Share it as a link so everyone sees the latest version, and use the stats to follow up on what they viewed and clicked.
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