From 300-Page Catalogs to 3x Faster Operations: Pandora’s Story

Managing product catalogs for a global jewelry brand isn’t easy. When you’re dealing with 1,500+ engraving variations, collection updates six times a year, and stores across different markets, things can get complicated fast.

Pandora France discovered this firsthand—and found a solution that transformed not just their catalogs, but their entire store operations.

The challenge: 300-page catalogs and inefficiency

Before switching to digital catalogs, Pandora France was stuck in a cycle of inefficient processes:

For store staff: They had to search through 300-page printed catalogs or use keyword searches in their POS system. A simple search for “love” or “heart” would return 500+ product variations, making it nearly impossible to help customers quickly.

For operations: Collection updates happened six times a year, requiring manual sticker changes on all printed catalogs. It was time-consuming and costly.

For customers: The shopping experience was limited to physical displays and printed materials, with no easy way to browse engraving options or special promotions.

Before Flipsnack, we created catalogs in PowerPoint and sent them to stores. It was mainly for helping store staff rather than improving customer experience.
Carla Michel d’Annoville from Pandora’s Retail Excellence Team

The solution: Interactive digital catalogs for everyone

What started as a simple digital catalog solution quickly evolved into something much bigger. Pandora France created interactive digital experiences for both customers and staff.

For customers:

• Interactive engraving catalogs showcasing customization options
• Special collection showcases with real-time updates
• QR codes on sales trays and store stickers for easy scanning and browsing
• Multi-language support for different markets

For store staff:

• Smart barcode-enabled catalogs for instant product lookups
• Digital ring size guides available at their fingertips
• Mobile-optimized content for seamless use on store tablets

I like that you can click on something and instantly get more info. The catalog stays clean and easy to read, and if customers want more details, they just click on it.
Carla Michel d’Annoville from Pandora’s Retail Excellence Team

The results: 300% faster operations and better customer experience

The transformation delivered measurable improvements across the board:

Faster store operations: Store staff now find product details at least 3x faster compared to searching through printed catalogs or the POS system. This dramatic improvement means less time hunting for information and more time helping customers.

Real-time updates made easy: “Now, we update the catalogs once, and it’s instantly available everywhere. Store staff just scan and see the latest version,” says Carla. No more manual sticker updates or outdated printed materials.

Impressive customer engagement: During their Valentine’s Day promotion, the QR code-enabled catalog generated 2,750 scans over just a few days, with customers spending an average of 2.5 minutes browsing. This gave customers the freedom to explore products independently while reducing pressure on staff.

Better business insights: Pandora France now tracks engagement metrics like catalog impressions to understand customer behavior. These insights help them optimize catalog layouts and promotional strategies based on real data.

The bigger impact: From catalogs to customer experience

The switch to digital catalogs did more than just solve operational problems—it transformed how Pandora France thinks about customer experience.

Customers can now browse product options independently, reducing the need for constant staff assistance. This creates a more relaxed shopping environment while allowing staff to focus on personalized service rather than searching for product details.

The QR code functionality was particularly successful. Customers could scan codes to access detailed product information, engraving options, and promotional content—all at their own pace.

How can you benefit from Flipsnack’s catalog solution?

Pandora France’s transformation shows what’s possible when you rethink your approach to product catalogs. Here are top three functionalities that Flipsnack offers retailers and wholesalers:

1. Design Studio with interactive features

Flipsnack’s Design Studio lets you create professional, interactive digital catalogs without needing design expertise. The platform includes multi-language support through AI translation, making it easy to adapt your catalogs for different markets—just like Pandora did across their global operations.

Customers can add products to shopping lists or wishlists directly from your catalog, turning passive browsing into active engagement. This interactive approach means your catalogs become more than just reference materials—they become part of the sales process itself.

2. Multiple sharing options and mobile-optimized design 

Whether you need to share catalogs via QR codes like Pandora’s in-store experience, email links, or embedded viewers on your website, Flipsnack provides flexible sharing options that work for any scenario. 

All catalogs are automatically optimized for mobile devices, ensuring customers and staff can access them seamlessly on phones, tablets, or desktops. This mobile-first approach was crucial for Pandora’s store staff who needed instant access to product information while helping customers on the shop floor.

3. Integrated catalog statistics and sales intelligence 

Unlike traditional printed catalogs, Flipsnack provides detailed analytics about how your catalogs are being used. Track metrics like page views, time spent on specific products, and customer engagement patterns—similar to how Pandora tracked their 2,750 QR code scans and 2.5-minute browsing sessions. 

You can also have wishlists sent directly to your sales representatives, creating a seamless handoff from catalog browsing to actual sales conversations. This data-driven approach helps you understand what products generate the most interest and optimize your catalog strategy accordingly.

Ready to transform your product catalogs with Flipsnack?

If your team is struggling with similar challenges—managing large product catalogs, keeping information updated across locations, or improving customer engagement—digital product catalogs could be your solution.

Flipsnack makes it easy to create professional, interactive catalogs that work for global brands and growing businesses alike. Want to see how it could work for your team?