Last updated: April 6, 2026
Brochure design has come a long way from its early days. What started as a simple folded piece of paper advertising goods in general stores and mail-order catalogs has evolved into a powerful marketing tool that lives both offline and online. Even today, brochures remain one of the most reliable and cost-effective ways to promote products and services.
You’ve probably come across a brochure recently, maybe in a hotel lobby, at a trade show, or even in your mailbox. But chances are, you’ve also seen one online without even realizing it. Digital brochures have become the modern standard for many businesses, offering the same impact as printed brochures but with more flexibility, interactivity, and reach.
That’s where brochure design software comes in. These tools make it easy to create and share brochures without the costs and limitations of printing. Whether you’re looking for a simple brochure maker with templates or a more advanced digital brochure software for professional use, there are plenty of options to choose from.
Before diving into how these tools work and which are the best brochure software solutions available, let’s start with a quick definition of what a brochure actually is.
Not sure where to start? This table covers the features that matter most when actually making a brochure, from drag-and-drop editing and template libraries to print-ready output, interactive elements, and analytics. Scan your must-haves across the row, and you’ll have your answer in under a minute.
| Tool | Best For | Free Plan | Starting Price | Ease of Use | Print-Ready | Interactive Elements | Analytics | Collaboration | Brand Kit | Export Formats |
| Flipsnack | Interactive digital brochures | Yes | $52/month | Very Easy | Full CMYK, bleed, crop marks | Video, links, slideshows, buttons | Page-by-page + lead tracking | Yes | Yes | PDF, PNG, flipbook |
| Adobe InDesign | Professional print-ready design | No | $22.99/month | Advanced | Full CMYK, bleed, crop marks | Interactive PDF | No | No | Via CC Libraries | PDF, EPUB, interactive PDF |
| Canva | Budget-friendly templates | Yes | $12.99/month | Very Easy | Basic | Buttons, video, links | No | Yes | Yes | PDF, PNG, JPEG |
| Venngage | Data-rich collateral | Yes | $10/month | Easy | Basic | Links, embed | No | Yes | Yes | PDF, PNG |
| Marq | Brand consistency | Yes (trial) | $10/month | Easy | Basic | Buttons, video, links | No | Yes | Smart fields + brand lock | PDF, PNG, JPG |
| Visme | Fast turnaround | Yes | $12.25/month | Easy | Basic | Links, video, embed | No | Yes | Yes | PDF, interactive digital |
A brochure is a type of marketing collateral, either printed or digital, that informs readers about a product or service in a visually appealing, straightforward manner. Brochures differ from flyers in that they are multi-page documents, typically in trifold, bifold, or booklet format, designed for deeper information sharing rather than quick announcements.
Flyers are single-page materials designed to grab attention at the top of the funnel. Brochures are used at the middle or bottom of the funnel to inform and persuade prospects who already have awareness of your brand. Digital brochures go further, still adding interactivity, lead tracking, and instant online distribution.
Brochure design software is a creative tool that helps you plan, design, structure, and publish brochures — whether printed or digital — quickly and efficiently. Traditionally, marketers relied on complex desktop publishing programs like Adobe InDesign or QuarkXPress to create precise print-ready layouts. These tools were powerful but time-consuming, expensive, and limited to static designs.
Modern digital brochure software goes much further. It combines drag-and-drop editors, ready-made templates, cloud-based collaboration, and digital publishing capabilities — making brochure creation accessible to anyone, not just professional graphic designers.
With the right brochure creation software, you can:
For decades, printed brochures were the standard way to showcase products, promote services, and build trust with customers. But as marketing strategies and customer expectations have evolved, more and more companies are replacing stacks of printed brochures with sleek, interactive digital brochures created and distributed online.
This shift focuses on making smarter, more efficient marketing decisions. Digital brochure software offers clear advantages that printed materials simply can’t match:
By shifting their brochure strategy online, companies gain more control, reach, and flexibility — while cutting costs and staying environmentally responsible.
Digital brochures are expanding what brochures can do. Instead of a static handout, a brochure becomes a living, measurable marketing asset.
However, we don’t want to be ignorant of a few exceptions where a printed brochure is the right choice. As an example, if you own a travel agency in a small town, you might want to focus on conventional brochures.
Not all brochure design software is created equal. While traditional tools focus mainly on layout and print, modern digital brochure software is built to help businesses create, distribute, and track brochures entirely online. Whether you’re a marketer, designer, or business owner, choosing the right tool starts with knowing which features truly matter.
A great brochure maker should make creation fast and intuitive. Look for pre-designed templates across trifold, bifold, and booklet formats, alongside drag-and-drop editors and flexible layout options that let anyone create professional results without advanced graphic design skills.
The best tools let you add interactive elements, like clickable links, embedded videos, image slideshows, animations, iframe codes, buttons, and maps turning a static pamphlet into a measurable, immersive experience.
Unlike print, digital brochures can be shared instantly. A strong brochure publishing software solution lets you generate shareable links, let you embed brochures on websites, and distribute via email, social media, and QR codes, all without downloading or printing anything.
Version history, instant content updates, and real-time editing ensure your audience always sees accurate information, especially important for product catalogs, property listings, and pricing pages.
Analytics dashboards show total views, page-by-page analytics, click tracking, and lead tracking data. This is the single biggest advantage digital brochure software has over print — and most businesses underuse it.
For larger teams, shared editing, role-based access control, and version history keep workflows clean and brand assets protected. For businesses with stricter IT requirements, 2FA and SSO ensure only the right people have access.
A brand kit stores your fonts, logos, color palettes, and reusable components so every brochure stays on-brand without rebuilding from scratch each time.
Before selecting the tools featured in this list, it was important to define clear and objective criteria. Since brochures have evolved far beyond traditional print, the focus here is on identifying digital brochure software that can truly meet the needs of modern businesses.
The tools included in this roundup were evaluated based on five key factors:
Other elements, such as customer support, scalability, and integration options, also played a role in the decision-making process. However, these five factors were the primary considerations in determining which brochure maker software stood out as the most effective and user-friendly options on the market.
For this section, I’m going to be taking a look at what I believe are the best brochure makers on the market. Each of these software solutions has its own strengths and weaknesses, but all of them do at least one thing very well.
If your goal is to create interactive digital brochures that you can publish, share, and actually measure, Flipsnack is the strongest option on this list. It’s built specifically for the full digital publishing lifecycle, from design to distribution to analytics.
Pandora, Delta, Electrolux, Converse, Marriott, Radioshuttle
Plus integrations, to make the transition in your workflow better: HubSpot, Salesforce, Zapier, and MLS for real estate listing, Marq.
Flipsnack brings together design flexibility and ease of use in a single platform. Its strong publishing and sharing capabilities make it ideal for businesses that want to modernize their marketing materials and reduce printing costs. Interactive elements and analytics also make it a great fit for teams focused on digital engagement and measurable results.
Marketing teams, sales departments, real estate professionals, eCommerce businesses, and teams across retail, travel, education, and B2B marketing that want to create and distribute brochures entirely online.
Pricing (billed yearly): starts at $38/month; it also offers a free plan with up to three flipbooks (30 pages each)
Capterra: 4.6/5 stars
G2: 4.6/5 stars
Adobe InDesign is a well-established brochure design software that offers unmatched precision and creative freedom. It’s a preferred tool for professional designers who want complete control over layout, typography, and branding.
Notable features:
Why Adobe?
InDesign is ideal for design teams that require advanced control and customization. While originally built for print, its export capabilities make it a reliable choice for creating polished digital brochures as well.
Who is it for?
Experienced designers, creative agencies, and marketing teams with in-house design expertise.
Pricing: Single user – $22.99/month
Capterra: 4.8
G2: 4.6
Canva is a widely used brochure maker known for its accessibility and large template library. It enables users to design attractive brochures quickly, even without a design background.
Berkshire Hathaway, HubSpot, Skyscanner, UNHCR, USA Today, Moneytree
Notable features:
Why Canva?
Canva is a great entry point for businesses that need straightforward brochure creation without complex design software. Its templates and online sharing options make it especially appealing for small teams and startups.
Who is it for?
Non-profits, schools and universities are a large target demographic, as many are eligible to claim free access to the tool.
Marketers are also among its target audience, although not the sole focus of the tool itself. It’s distinctly multi-purpose; whether you’re a college student or a CMO, there’s a good chance you can use this one on a daily basis.
Pricing: Free plan available; paid plans starting at $12.99/month.
Reviews
Capterra: 4.7/5 stars
G2: 4.7/5 stars
With over 2 million monthly visitors, Venngage is a major player in the digital brochure maker space. Known for its versatility, it offers a wide selection of templates and a flexible editor that makes it easy to design both digital and print materials.
The New York Times, AirBnB, Google, HubSpot
Why Venngage?
Venngage’s strength lies in its flexibility. Whether you’re creating brochures, reports, or marketing collateral, it provides design options that can adapt to many industries and use cases. It’s especially useful for teams that want a balance between ease of use and creative freedom.
Who is it for?
In my opinion, Venngage is best suited for marketing teams who intend to use print and digital media simultaneously. The collaboration tools are quite good, and its versatility makes it a very good option for companies looking to keep all of their marketing designs in one place.
Pricing: Free plan available; paid plans starting at $10/month (billed annually).
Reviews
Capterra: 4.6
G2: 4.7
Marq takes a more focused approach than some of the bigger names in this space. Positioned as an all-in-one content marketing solution, it’s designed to give small businesses powerful branding and publishing tools without requiring a big marketing budget.
Used by:
Reinhart Realtors, D1 Training, Berkshire Hathaway, Yext
Notable features:
Why Marq?
Marq offers an impressive set of tools for small teams that need to create and distribute marketing materials quickly. Its simplicity, built-in media resources, and strong sharing capabilities make it ideal for lean marketing operations. With built-in security features and flexible pricing, Marq delivers solid value without the overhead of larger, more complex platforms.
Who is it for?
Small businesses and growing companies that need a practical, affordable solution for designing and distributing brochures without heavy design or IT resources.
Pricing: Free 14-day trial, Pro plan: $10/month per user
Reviews
Capterra: 4.6
G2: 4.4
Visme is a digital brochure software built to help teams create visually engaging brochures quickly. It combines a large template library with customization tools, branding settings, and real-time collaboration features, making it ideal for fast turnarounds.
Notable features:
Why Visme?
Visme focuses on speed and accessibility. Its intuitive editor and ready-made assets allow marketers and small businesses to create polished brochures without advanced design experience. It’s especially useful for teams that need quick delivery while maintaining branding consistency.
Who is it for?
Ideal for marketers, small business owners, educators, and content creators who want to design brochures without advanced design skills. It’s also great for teams needing branding consistency and quick turnaround times.
Pricing: Free plan available; paid plans starting at $12.25/month (billed annually).
Reviews
Capterra: 4.5
G2: 4.5
Brochures have evolved from simple printed handouts into powerful, interactive digital publishing assets. The right brochure design software makes it easier than ever to design, publish, and share marketing materials that reach audiences instantly — without the costs and delays of print.
The best choice isn’t always the most popular one. It’s the one that matches your workflow, your team’s skill level, your distribution strategy — whether that’s embedding a brochure on a landing page, sending a flipbook link in an email campaign, generating a QR code for a trade show, or producing print-ready sales collateral for a product catalog.
If you want the most complete digital publishing solution on this list, Flipsnack gives you everything: interactive brochures, viewer engagement analytics, lead tracking, and team collaboration — in one platform built for modern marketing teams.
Flyers are short, single-page marketing materials designed to grab attention and generate interest at the top of the funnel. They usually contain a brief message, a clear CTA, and minimal product details.
Brochures are longer and more detailed. They’re typically used at the middle or bottom of the funnel to inform and persuade potential customers who already know about your product or service. Digital brochures take this a step further by adding interactivity, analytics, and instant online distribution.
Yes. Brochures remain a proven marketing tool when used strategically. They help educate and convince potential customers who are already interested in a product or service.
Digital brochures are especially effective because they’re easy to distribute, cost less than print, can be updated in real time, and allow you to track engagement. They work well alongside email campaigns, landing pages, and other digital marketing assets.
Digital brochures are faster to produce, cheaper to distribute, and more sustainable than printed materials. They can include interactive elements like links, videos, and animations, which makes them more engaging. Plus, with built-in analytics, you can see exactly how readers interact with your content — something print can’t offer.
Digital brochures are widely used across industries:
• Real estate – for property listings and virtual tours
• Retail and eCommerce – for product catalogs and promotions
• Education – for program overviews and event materials
• Travel and hospitality – for destination guides and service packages
• B2B marketing – for presentations, sales collateral, and proposals
The best brochure design software depends on your goals:
• Flipsnack – best for creating, publishing, and sharing interactive brochures online.
• Adobe InDesign – best for professional designers who need advanced layout control.
• Canva – best for quick, template-based designs.
• Marq – best for maintaining brand consistency across teams.
For most businesses looking for a complete digital publishing solution, Flipsnack offers the best balance of ease of use, interactivity, and distribution features.
Yes. With digital brochure software like Flipsnack, you can see how many people viewed your brochure, how long they spent on each page, and where they clicked. These insights help you understand what content resonates and can directly inform your marketing strategy.
Yes. Simply sign up for a free account, choose from hundreds of professionally designed brochure templates, and start customizing right away using the drag-and-drop Design Studio. You don’t need to be a graphic designer. Flipsnack is built for anyone to create polished, on-brand brochures from scratch or by uploading and editing an existing PDF. From choosing your layout and color palette to adding your logo, images, and interactive elements, the entire process happens in your browser with no software to install.
If you want to skip the Adobe subscription and steep learning curve, Flipsnack is a strong alternative. You get professional brochure templates, drag-and-drop editing, full CMYK support, bleed and crop mark controls, and 300 DPI print-ready PDF export, plus digital publishing, analytics, and team collaboration that InDesign simply doesn’t offer. Start free and upgrade only when you need to.
With Flipsnack, this is handled for you. Choose a pre-designed trifold or bifold template; margins, gutters, and bleed areas are already set up correctly. When ready, export a print-ready PDF with CMYK, bleed, and crop marks already applied. No cut-off text, no white edges, no surprises.
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