Best Retail CRM Software in 2025 — Top 10 Tools Compared

Published: November 12, 2025

In 2025, shopping happens everywhere—online, on mobile, in stores, and across marketplaces. Customers expect smooth, personalized experiences at every step. To keep up, retailers need more than just customer data. They need smart, connected tools that bring all customer information together, automate engagement, and build loyalty—without adding extra complexity.

What Is Retail CRM Software?

Retail CRM software is a customer relationship management system purpose-built (or configured) for retail environments. It centralizes customer profiles, purchase history, preferences, tickets, and interactions, then activates that data across marketing, sales, service, and store operations.

Unlike general CRMs, the ones that are suited for retail emphasize omnichannel data capture (POS + eCommerce), loyalty and promotions, segmentation by product affinity or lifetime value, and integrations with inventory, fulfillment, and returns. The main benefits are:

• They centralize customer data and purchase history – One place for profiles, transactions, preferences, returns, and loyalty points.
  
• They personalize marketing campaigns – Segment by behavior, customer lifetime value, and product affinity to improve relevance and conversion.
  
• They improve customer retention and loyalty – Automate follow-ups, win-back flows, and loyalty rewards to increase repeat purchases.
  
• They integrate with POS, eCommerce, and marketing tools – Sync orders, refunds, and stock to power accurate communications and analysis.

Why do you need Retail CRM Software?

Cloud CRM adoption keeps rising as retailers rationalize tech stacks and prioritize agility. Online retail CRM software gives staff real-time access to accurate data—whether they’re on the sales floor, at headquarters, or remote—so collaboration stays fluid and decisions stay current.

Why CRM Software matters for retail:

• It enables consistent, personalized communication – Coordinating email, SMS, chat, and social to keep messages relevant and timely.
  
• It improves loyalty through targeted offers and follow-ups – Triggering outreach from real customer behavior, not guesswork.
  
• It automates marketing and sales processes – Reducing manual tasks, standardizing best practices, and scaling winning motions.
  
• It provides analytics and sales forecasting – Understanding what drives revenue by channel, segment, and product.
  
• It supports scalability across multiple stores and channels – Keeping data clean and processes consistent as you grow.
  

The right retail CRM software helps teams build durable customer relationships, cut waste, and boost profitability. It empowers teams to deliver consistent, data-driven interactions, streamline operations, and align marketing, sales, and service around growth. This article explores the top CRM solutions helping retailers achieve that in 2025.

Tool	Best For	Standout Features	G2 Rating	Capterra Rating	Starting Price (USD)
HubSpot CRM	All-in-one customer management	Marketing automation, omnichannel communication	⭐ 4.5	⭐ 4.4	Free (Starter plans from $20/mo)
ClickUp	Customizable CRM workflows	Task automation, project + CRM integration	⭐ 4.6	⭐ 4.5	Free (Unlimited plan from $10/mo/user)
Monday CRM	Visual pipelines	Drag-and-drop workflows, automation	⭐ 4.5	⭐ 4.4	$12/mo/user (Basic CRM plan)
Pipedrive	Sales pipeline management	Lead tracking, goal reporting	⭐ 4.4	⭐ 4.3	$14.90/mo/user
Mailchimp CRM	Marketing-driven CRM	Email automation, audience segmentation	⭐ 4.5	⭐ 4.4	Free (Essentials from $13/mo)
EngageBay	Affordable all-in-one suite	Sales + marketing + support automation	⭐ 4.6	⭐ 4.5	Free (All-in-One plan from $14.99/mo/user)
Zoho CRM	Scalability and flexibility	AI insights, inventory management	⭐ 4.5	⭐ 4.4	$14/mo/user
Salesforce Retail Cloud	Enterprise retail operations	AI analytics, omnichannel integration	⭐ 4.6	⭐ 4.5	$25/mo/user (Essentials plan)
Freshsales	Fast-growing retailers	Predictive scoring, automation	⭐ 4.5	⭐ 4.3	Free (Growth plan from $15/mo/user)
Nimble CRM	Social and relationship tracking	Contact enrichment, email sync	⭐ 4.3	⭐ 4.2	$24.90/mo/user

Best Retail CRM Software in 2025

HubSpot CRM

Best For: All-in-one retail customer management
HubSpot unifies marketing, sales, and service with a polished UI, strong automation, and a generous free tier. Retailers value the built-in email/SMS, live chat, and knowledge base alongside easy-to-build workflows. With native eCommerce and POS integrations, HubSpot helps consolidate order data and drive segmented campaigns. Its marketplace and reporting tools make it a scalable hub for multi-channel growth. 

Key features:

• Marketing, sales, and service automation – Orchestrate end-to-end journeys from browse to repeat purchase.
  
• Email campaigns and live chat integration – Engage customers in the moment and automate follow-ups.
  
• Contact and deal tracking – Monitor pipelines and performance by store or rep.
  
• POS and eCommerce integration – Sync orders and customers to power accurate targeting.

Pricing

• Free version
• Starter plans from $20/month

Ratings
G2: 4.5 stars
Capterra: 4.4 stars

ClickUp

Best For: Customizable CRM and team collaboration
ClickUp isn’t a traditional CRM; it’s a flexible work operating system you can configure into a CRM with lists, custom fields, and dashboards. Retailers use it to connect tasks, projects, and customer workflows in one place, reducing context switching across teams. Robust automations and AI helpers streamline repetitive work from follow-ups to handoffs. It’s ideal for teams that want CRM + project management under one roof.

Key features:

• Visual pipelines and workflow automation – Build pipelines your way and remove manual steps.
  
• Task and CRM integration – Link customer activity to merchandising, creative ops, and store projects.
  
• Real-time reporting – Track workloads, SLAs, and campaign performance.
  
• AI-powered productivity tools – Summarize updates, suggest next steps, and draft messages.

Pricing

• Free version
• Unlimited plan from $10/month/user

Ratings
G2: 4.6 stars
Capterra: 4.5 stars

Monday CRM

Best For: Visual pipeline management
Monday CRM turns records into boards for an intuitive, drag-and-drop view of deals and tasks. Retailers appreciate quick setup, accessible automations, and a broad integration gallery. It’s a strong match for visually oriented teams that want to see pipeline health at a glance and standardize follow-ups. The platform scales with templates, permissions, and dashboards.

Key features:

• Custom automation templates – Standardize nudges, assignments, and stage changes.
  
• Contact and deal tracking – Keep customer and pipeline data tightly linked.
  
• Email and activity management – Centralize comms and log activity automatically.
  
• Integration with eCommerce and marketing tools – Connect store data for segmentation.

Pricing

• $12/month/user (Basic CRM plan)

Ratings
G2: 4.5 stars
Capterra: 4.4 stars

Pipedrive

Best For: Sales pipeline and conversions
Pipedrive is purpose-built for sales execution with fast, visual pipelines and clear activity plans. Retailers use it to manage B2B wholesale accounts, vendor relationships, and high-touch purchases. The platform’s goal tracking and automation help teams focus on the next best action. Add-ons extend email marketing and web forms for a cohesive funnel.

Key features:

• Visual deal tracking – See bottlenecks and move deals faster.
  
• Goal and performance analytics – Monitor reps, stores, or territories.
  
• Activity reminders and follow-ups – Ensure every lead gets timely attention.
  
• Workflow automation – Trigger updates, tasks, and emails on stage changes.

Pricing

• $14.90/month/user

Ratings
G2: 4.4 stars
Capterra: 4.3 stars

Mailchimp CRM

Best For: Marketing and audience engagement
Mailchimp pairs approachable CRM features with industry-leading email automation and templates. Retailers leverage their audience segmentation, behavioral triggers, and product recommendations to grow repeat sales. With native store integrations and predictive analytics, it’s a strong fit for marketing-led teams. Journeys and experiments help refine messaging over time.

Key features:

• Email and SMS automation – Launch omnichannel journeys without code.
  
• Customer segmentation – Target by behavior, customer lifetime value, and product interest.
  
• Behavior tracking and recommendations – Personalize offers to increase average order value.
  
• eCommerce store integration – Sync catalog and order data for accuracy.

Pricing

• Free version
• Essentials from $13/mo

Ratings
G2: 4.5 stars
Capterra: 4.4 stars

EngageBay

Best For: Affordable all-in-one marketing and CRM solution
EngageBay combines sales, marketing, and service into a cost-effective solution suited to small retailers. It includes email sequences, forms, ticketing, and live chat—plus automation and segmentation—without the typical enterprise price tag. The interface is straightforward, and the breadth of features supports fast implementation.

Key features:

• Sales, marketing, and support automation – Coordinate the full customer lifecycle.
  
• Lead scoring and segmentation – Focus efforts on high-intent shoppers.
  
• Email sequences and campaigns – Systematize nurturing and win-backs.
  
• Live chat integration – Convert browsing into purchases in real time.

Pricing

• Free version
• All-in-One plan from $14.99/month/user

Ratings
G2: 4.6 stars
Capterra: 4.5 stars

Zoho CRM

Best For: Growing multi-location retailers
Zoho CRM is a flexible platform with deep customization, strong AI assistance, and optional inventory/order management from the Zoho ecosystem. Retailers value the balance of price, variety, and flexibility across stores and channels. Advanced analytics and sandboxing help standardize processes at scale.

Key features:

• AI-powered lead insights – Prioritize outreach with predictive scoring.
  
• Workflow automation – Enforce consistent follow-ups and approvals.
  
• Inventory and order tracking – Connect sales data with stock and fulfillment.
  
• Customizable dashboards – Build KPI views for headquarters and stores. 

Pricing

• $14/month/user

Ratings
G2: 4.5 stars
Capterra: 4.4 stars

Salesforce Retail Cloud

Best For: Enterprise-level retail chains

Salesforce Retail Cloud offers a powerful data model, built-in integrations across all sales channels, and AI analytics (Einstein) for personalization at scale. It’s designed for complex retail businesses that manage multiple brands, stores, or regions. With strong governance tools, a wide partner network, and detailed reporting, it’s a great fit for retailers with advanced needs and high growth ambitions.

Key features:

• AI analytics with Einstein – Predict demand, personalize offers, and surface next best actions.
  
• Omnichannel customer engagement – Create connected customer journeys across email, SMS, mobile apps, and in-store experiences.
  
• Access detailed reports with dashboards that give insight into operations, merchandising, and customer experience.
  
• Integrate with POS and ERP systems to keep your front and back offices perfectly aligned.

Pricing

• $25/month/user (Essentials plan)

Ratings
G2: 4.6 stars
Capterra: 4.5 stars

Freshsales

Best For: Fast-growing small retailers
Freshsales focuses on speed and ease with AI-driven lead scoring, email tracking, and clean pipelines. It’s a pragmatic choice for small and midsize retailers who want quick wins without heavy admin. Native connections to the Freshsales suite add chat, service desk, and marketing capabilities.

Key features:

• AI lead scoring – Surface the best opportunities automatically.
  
• Email tracking and automation – Know who’s engaged and react fast.
  
• Custom pipelines – Mirror your buying journeys by channel or brand.
  
• Mobile CRM access – Keep store teams productive on the floor.

Pricing

• Free version
• Growth plan from $15/mo/user

Ratings
G2: 4.5 stars
Capterra: 4.3 stars

Nimble CRM

Best For: Relationship-driven retail businesses
Nimble blends lightweight CRM with social data to enrich contacts and reveal context. Independent and B2B-leaning retailers use it to manage influencers, vendors, and VIP clients. Its simplicity, email sync, and browser extensions make relationship upkeep more natural and less manual.

Key features:

• Social CRM integration – Add signals from social profiles to your records.
  
• Smart contact enrichment – Auto-fill details to reduce data entry.
  
• Email sync and analytics – Track opens, replies, and outcomes.
  
• Pipeline tracking – Keep opportunities organized and moving. 

Pricing

• $24.90/mo/user

Ratings

G2: 4.3 stars
Capterra: 4.2 stars

AI and Automation in Retail CRM

AI transforms retail CRM from a system of record into a system of action. Predictive analytics anticipate demand, churn, and product affinity, helping teams allocate spend and inventory with confidence. 

Automated workflows remove repetitive tasks—sending win-back emails, creating service tickets, updating segments—so staff can focus on higher-value work. 

Personalized recommendations and dynamic content lift conversion and average order value. In this space, HubSpot and Salesforce Retail Cloud are widely recognized for robust AI-driven orchestration and insights, while tools like Zoho CRM and Freshsales bring powerful predictive features to SMB price points.

Which Software Fits Your Retail Model?

Business Type	Recommended Tool	Why It Stands Out
Small business	EngageBay	Affordable, approachable automation with support and marketing built-in.
Growing retailer	Zoho CRM	Scales across stores with AI insights, inventory links, and flexible customizations.
Enterprise retail	Salesforce Retail Cloud	Deep integrations, advanced reporting, and governance for complex organizations.
Marketing-driven brand	Mailchimp CRM	Best-in-class email/SMS automation and audience tools for lifecycle growth.
Multi-channel store	HubSpot CRM	Unified data, journeys, and reporting across online and in-store touchpoints.
Collaborative team	ClickUp	Combines project management with CRM to streamline cross-functional work.
Visual management	Monday CRM	Intuitive boards and automations for pipeline clarity and adoption.
Relationship-focused	Nimble CRM	Social enrichment and simple pipelines for VIPs, partners, and vendors.

FAQs

What is the best retail CRM software for small retailers?
For most small shops, EngageBay and Freshsales deliver the fastest time-to-value because they combine sales and marketing automation with approachable pricing and setup. Zoho CRM is also compelling if you anticipate multi-store growth and want a broader ecosystem. Your “best” pick should align with budget, must-have integrations (POS/eCommerce), and staff experience. Always trial at least two platforms and validate day-one automations before committing.

Why is CRM important for retail businesses?
CRM systems centralize customer data and transform it into action—personalized offers, timely follow-ups, and consistent service. For retailers, that means higher repeat purchases, improved loyalty metrics, and clearer attribution for marketing spend. CRMs also tighten operational feedback loops by linking purchases, returns, and inventory to customer communications. The result is fewer manual tasks and more predictable revenue.

How do I compare CRM software effectively?
Start with non-negotiables: your POS/eCommerce stack, GDPR/CCPA requirements, and channels you must support (email/SMS/chat). Score each tool on segmentation depth, automation flexibility, analytics, and admin effort. Run a two-week pilot using a real campaign (e.g., lapsed-buyer win-back) to measure lift and workload. Finally, check roadmap fit and partner ecosystems for long-term scalability.

Can CRM integrate with POS and eCommerce systems?
Yes—modern CRMs offer native apps or stable connectors for Shopify, WooCommerce, BigCommerce, Lightspeed, Square, and more. Prioritize sync of customers, orders, refunds, products, and subscriptions. During testing, validate data freshness (e.g., order imports within minutes) and consistent IDs to prevent duplicates. Strong integrations reduce manual reconciliation and power accurate segmentation.

How does AI improve retail CRM performance?
AI enhances targeting with predictive scores (churn risk, purchase likelihood), optimizes send-times and budgets, and generates dynamic content at scale. On the ops side, AI can summarize tickets, route conversations, and surface next best actions for associates. 

Conclusion

The right CRM centralizes data, personalizes engagement, and turns routine tasks into automated, revenue-producing flows. Whether you’re a boutique shop or an enterprise chain, there’s a platform that fits your stack, scale, and budget. Use the comparison criteria and category picks above to narrow your shortlist, then run hands-on pilots to validate impact. Compare the best retail CRM software and start building stronger customer relationships today.