Digital Publishing

Blended Learning Done Right: How to Create Materials for Online & In-person Training

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According to the 2023 Training Industry Report, 80% of organizations are returning to in-person classroom training, while 60% continue to use eLearning—showing that blended learning is more relevant than ever. This trend underscores the need for corporate training teams to develop materials that perform equally well in virtual onboarding sessions, classroom workshops, or hybrid learning environments.

However, many organizations still rely on static PDFs and slide decks for blended learning. These formats often lack interactivity, are challenging to update, and provide limited insights into learner engagement. While Learning Management Systems (LMS) offer robust features, they may require significant administrative oversight.

Flipsnack offers a better alternative. It’s a digital publishing platform that enables corporate trainers, L&D professionals, and HR teams to transform traditional documents into interactive flipbooks. Users can start from scratch or upload existing PDFs and enhance them with videos, quizzes, forms, and interactive navigation. This approach not only modernizes training materials but also provides built-in analytics to track learner engagement and performance. With Flipsnack, creating and distributing engaging, brand-consistent training content becomes more efficient and effective, catering to both online and in-person learning environments.

Why blended learning solutions matter

Blended learning is a strategic mix of digital (eLearning, webinars, PDFs) and in-person (workshops, classroom) training. The global corporate training market is projected to reach $690 billion by 2033, highlighting the increasing need for flexible, scalable training solutions. Blended learning brings together ease of access and interactive features, making it a smart choice for today’s training needs.

Key elements of effective blended training content

When you’re building training materials for both digital and face-to-face learning, a few things matter more than anything else: they need to be easy to use, engaging for learners, and simple to share and track. Whether it’s a course for new hires or a partner training session, these five tips will help you build content that works:

Ease of use

Flipsnack makes it simple to design, publish, and deliver training content with an intuitive drag-and-drop editor. Use smart templates and a team-based asset library to speed up creation and maintain brand consistency across all materials.

Feedback collection

Gather input directly within your flipbooks using embedded forms, open-ended questions, and quizzes. You can also use lead forms to track completions or collect specific feedback from your audience—perfect for post-training evaluations or onboarding checkpoints.

User engagement

Add interactive elements like videos, pop-ups, and clickable hotspots to bring your training to life. Spotlight images, background audio, and embedded multimedia ensure learners stay focused and engaged—whether they’re in a classroom or learning remotely.

Ease of access

Deliver your training via shareable links, secure QR codes, or unlisted flipbooks. For in-person sessions, switch to fullscreen or presentation mode for a distraction-free experience. You can also embed your materials on an intranet or LMS platform for centralized access.

Tracking

Use Flipsnack’s detailed analytics tools to monitor who’s viewing your content, how long they’re spending on each page, and what they’re clicking on. Dive deeper with individual reader statistics, CSV exports, and Google Analytics integration to refine your materials and prove ROI.

How Flipsnack supports both online and in-person training

Flipsnack makes it easy to create training materials that work whether your learners are remote or right in front of you. Here’s how it helps with both formats:

For online learning

  • Combine different types of media in one flipbook: text, images, videos, pop-ups, and more.
  • Test learner knowledge with interactive quizzes that can include multiple question types.
  • Set up conditional navigation with quizzes so learners must choose the right answer before moving on to the next page.
  • Use contact forms and open-ended questions to collect feedback and start conversations.
  • Track engagement through detailed analytics: see who viewed your flipbook, for how long, and where they clicked.
  • Use private sharing options to safely share training content with the right people, keeping confidentiality and compliance across departments.

For in-person learning

  • Present your content live using page transitions to keep learners visually engaged.
  • Share the same flipbook digitally after the session to reinforce learning.
  • Use forms and follow-up questions to gather feedback or check understanding after the session.

Step-by-step guide to creating blended training material

Creating blended learning content can feel overwhelming at first, but breaking it down into steps makes the process much easier. Whether you’re starting from scratch or updating existing materials, these five steps will guide you in creating training that’s effective in any format.

Step 1: Define objectives and audiences

Start by understanding who you are training and what their learning setting looks like—whether they’re remote, hybrid, or attending in person. Consider their needs, challenges, and access to technology. For example, are you onboarding remote hires, training in-store employees, or running a leadership program across global offices? Understanding these contexts will help you craft content that resonates and performs.

Step 2: Create a modular base format

Design flexible training content using Flipsnack. Check out our article on creating engaging training materials for more ideas, including how to use visuals and layout design to make digital learning feel more personal and less like a static PDF. Build flipbooks that are easy to adapt later by organizing the content into clear, bite-sized sections with a consistent layout and visual style.

Step 3: Adapt for online

Add videos, pop-ups, and interactive features to make your content more engaging and useful. Include quizzes with built-in navigation rules that guide learners through the material. Use forms and question blocks to keep communication open and gather learner feedback in real time.

Step 4: Adapt for in-person

Take the same flipbook and use it in live sessions by switching to presentation mode. Make it more dynamic by adding page transitions or animations. After the session, send learners the digital version for review and feedback.

Step 5: Distribute & track

Share your materials with a link, a QR code, or as a printed handout—whatever works best for your audience. Use Flipsnack’s analytics to see how your learners engage with the content, spot areas of interest, and make future improvements.

Here is how different professionals use blended learning

Blended learning isn’t one-size-fits-all. Depending on your goals and your audience, there are many ways to use Flipsnack to deliver effective training. From onboarding and compliance to soft skills and leadership, here are some practical examples where blended content really shines:

  • Sales onboarding: combine embedded videos, custom quizzes, and branding tools to provide sales reps with consistent, engaging training across regions.
  • Partner training: create brand-compliant guides using your custom domain, brand kit, and private sharing settings to ensure secure, polished materials.
  • Compliance workshops: add conditional quizzes and feedback forms to make sure learners understand key regulations before progressing.
  • New employee orientation: structure onboarding guides with table of contents detection, spotlighted key visuals, and internal navigation links.
  • Customer training: include pop-ups for product highlights, embed demo videos, and add downloadable summaries for better retention.
  • Leadership development programs: mix interactive elements with embedded surveys and reflective prompts to support hybrid learning sessions.
  • Technical and product training: combine step-by-step videos, charts, and customizable tables to break down complex topics.
  • Soft skills and team-building: prompt group interaction with pop-up scenarios, embedded feedback forms, and interactive checklists.
  • Diversity, equity, and inclusion (DEI): support sensitive conversations using quizzes, video storytelling, and lead forms to gather feedback.
  • Health and safety training: enhance clarity with visual walkthroughs, printable safety checklists, and quiz-based evaluations.

These examples show how corporate training professionals can tailor blended programs to meet diverse organizational needs—boosting engagement, retention, and scalability with tools like Flipsnack.

Estée Lauder’s blended learning success

One inspiring example of blended learning in action comes from Estée Lauder, a global beauty brand with a strong focus on training excellence. Their team uses Flipsnack to create interactive, beautifully designed training materials that reflect the company’s branding across global regions. These materials are distributed digitally to support retail training, product education, and brand storytelling—accommodating both online learning and printed versions for in-store use.

Flipsnack allows Estée Lauder to maintain a consistent learning experience at scale, using secure distribution, multimedia features, and data tracking to optimize how teams engage with their content.

Step-by-step tips to boost engagement in blended training

Step 1: Break content into smaller sections

Keep your training content clear and easy to follow by breaking it into smaller, manageable sections. This helps learners focus better and makes the material less overwhelming.

Step 2: Use scannable layouts

Use layouts that are easy to skim so learners can quickly find what they need. Headings, bullet points, and visual cues like icons or highlights can guide their attention and make key information stand out.

Step 3: Collect ongoing feedback

Always gather feedback and use it to improve your materials over time. Simple forms, surveys, or open-ended questions help you learn what’s working and what can be improved for future sessions.

Final thoughts

Blended learning is quickly becoming the go-to strategy for effective employee development, especially in dynamic corporate environments. With Flipsnack, you can create once and deliver everywhere making your training process consistent, engaging, and easy to manage across formats and teams.

If you’re managing training at scale, we give you everything you need to take control—advanced security, branded experiences, analytics, and seamless collaboration across departments. It’s  a robust solution for HR teams, L&D managers, and corporate trainers who need to move fast without sacrificing quality.

Frequently asked questions

What is blended learning?

A flexible training approach combining digital and face-to-face learning.

What is a blended learning approach?

A blended learning approach combines digital modules—such as videos, quizzes, or documents—with in-person sessions. This makes it suitable for diverse learning needs and training goals.

What is an example of blended learning?

A sales team might complete online product training using interactive flipbooks and then participate in a live session to practice objection handling. This blended approach improves both retention and application.

Which is an advantage of blended learning over only instructor-led training?

Blended learning offers greater flexibility, allowing learners to review materials at their own pace while still benefiting from live interaction. It’s also more scalable and cost-effective for corporate training.

How can Flipsnack support blended learning?

With interactive, trackable, branded content that works in-person and online.

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