Flipbook statistics, a complete guide on data and insights in Flipsnack

If your business creates digital content, understanding how people interact with it is essential for making informed decisions. Whether you’re a marketer looking to boost engagement, a sales professional tracking potential customers, or an HR manager ensuring employees read important documents, knowing what works—and what doesn’t—helps you improve your materials and optimize flipbook performance.

Moreover, Flipsnack makes it easy to track reader activity with its built-in flipbook statistics, offering businesses a data and insights enterprise platform to see how many people view your flipbooks, how long they spend on each page, and where they click. This helps marketing teams refine content for better engagement, while trackable links allow sales teams to see how prospects interact with proposals, making follow-ups more effective. HR managers can monitor downloads and reading trends to ensure employees engage with key documents. 

In addition, for deeper insights, businesses can integrate Google Analytics to track audience behavior and traffic sources or connect with third-party tools like Hotjar and Microsoft Clarity for heatmaps and session recordings, offering a visual breakdown of how users interact with flipbooks.

In this guide, we’ll walk you through all the ways you can track and optimize your flipbook’s performance using Flipsnack’s data analytics and insights enterprise platform.

What built-in statistics does Flipsnack offer companies?

Flipsnack’s built-in analytics provide essential data that helps track and enhance your flipbook’s performance. To begin, by reviewing key metrics, you can gain insights into audience engagement, refine content strategies, and optimize distribution efforts.

Workspace statistics – overview details about your work

Workspace statistics provide an overview of your team’s activity within Flipsnack, allowing you to analyze data at the workspace level. These insights help managers and administrators monitor performance across multiple flipbooks and user activities.

Key Metrics:

• Total number of flipbooks – The overall count of flipbooks created in the workspace.
• Total number of views – Tracks how many times flipbooks in your workspace have been accessed.
• Total number of downloads – Shows how many times flipbooks have been downloaded in PDF format.
• Total number of impressions – Counts how often flipbooks appear in search results, feeds, or links shared.
• Workspace activity – Displays engagement trends across all users in your workspace.
• Flipbook engagement trends – Aggregates data on interactions, time spent, and performance across all flipbooks.
• Top-performing flipbooks – Highlights the most viewed and engaged-with flipbooks in the workspace.
• Devices & sources – Identifies where traffic is coming from (Flipsnack, external links, etc.) and the types of devices used (desktop, mobile, tablet).

Workspace-level insights help teams understand usage patterns and optimize content strategies accordingly.

Flipbook statistics

To explore ways to make your PDFs more engaging and easier to track, take a look at our guide on tracking PDFs with flipbooks. It walks you through the essentials of enhancing documents using Flipsnack. Furthermore, flipbook statistics zero in on how individual flipbooks perform, offering granular data to help you understand engagement patterns more precisely.

Key Metrics:

• Impressions & views – Track how many times people access and interact with specific flipbooks.
• Unique visitors – Identify how many distinct users engage with a flipbook.
• Average time spent – Discover how much time your readers spend engaging with a particular flipbook.
• Click interactions – Measure how often users interact with links, buttons, or embedded media.
• Device & location data – Identify how readers access your flipbook and track geographic trends.
• Download statistics – Find out how many users have downloaded a specific flipbook in PDF format.
• Page-level statistics – View average time spent per page, number of views, and click interactions at the page level.
• Shopping cart orders – If applicable, track the number of orders placed directly within the flipbook.
• Form responses – Analyze data collected through quizzes, questions, and contact forms embedded in the flipbook.
• Sharing and referral sources – Analyze where traffic is coming from, including direct visits, social media shares, or embedded placements.

Flipsnack allows you to set a custom time range to analyze data and download reports as CSV files for offline analysis.

Want to learn how to make your PDFs more interactive and trackable? Check out our guide on tracking PDFs with flipbooks.

Trackable links

Flipsnack allows you to create trackable links that provide deeper insights into reader behavior. These links generate unique URLs that track engagement across different distribution channels.

How to use trackable links:

• Create trackable links from Flipsnack’s platform.
• Distribute them via email campaigns, social media, or personalized sales pitches.
• Monitor performance by reviewing click-through rates, user engagement, and content effectiveness.

Advanced features:

• Link Notifications – Receive an email notification when the flipbook is first opened or if it remains unopened by a specific date. This helps ensure timely follow-ups.
• Personalized Tracking – Assign unique links to different prospects to track individual interactions and engagement levels.
• Zapier Integration – Send trackable link data to other apps, such as CRMs or marketing automation platforms, for seamless lead management and workflow automation.

Key benefits:

• Personalized sales tracking and follow-ups
• Real-time notifications for timely engagement
• Granular performance insights for refining sales and marketing strategies
• Easy lead tracking through trackable links to improve customer engagement and automate follow-ups

By leveraging workspace analytics, flipbook statistics, and trackable links, businesses can make data-driven decisions to improve content distribution, enhance reader engagement, and optimize marketing strategies.

Google Analytics integration

Additionally, Flipsnack integrates with Google Analytics to offer advanced tracking capabilities, allowing users to gain deeper insights into flipbook performance, audience behavior, and engagement metrics beyond built-in statistics.

What data can you track through Google Analytics 4?

Google Analytics 4 (GA4) provides advanced tracking capabilities using an event-based model. This allows for more granular insights into user interactions, engagement levels, and content performance. Key reports available in GA4 include:

• Reports snapshot – A quick overview of users, sessions, and engagement.
• Realtime reports – Live tracking of active users and traffic sources.
• Acquisition reports – Insights into where your audience is coming from.
• Engagement reports – Analysis of bounce rates and session durations.
• Monetization & retention reports – Revenue tracking and user loyalty metrics.
• Demographics & tech reports – Audience insights based on age, location, and devices used.

Flipbook events tracked in GA4:

• Next/Previous page – Tracks page navigation.
• Download PDF – Captures when users download flipbooks.
• Fullscreen mode – Shows engagement with full-screen viewing.
• Social shares – Tracks where flipbooks are shared.
• Hyperlink clicks – Measures interactions with embedded links.]
• Search function usage – Monitors how often readers use the search feature.

By integrating Flipsnack’s built-in statistics with GA4, businesses can get a clearer view of audience behavior, track user journeys more effectively, and fine-tune their digital strategy. For companies managing multiple brands or content assets, GA4 allows them to centralize analytics under one account, making it easier to track performance across different materials. This enables marketers to generate funnel reports and cross-platform insights that span multiple domains, helping them refine targeting and content strategies.

Third-party integrations for advanced insights

Flipsnack integrates with powerful third-party tools to help businesses gain deeper insights into audience behavior. Session recording and heatmap tools like Hotjar, Microsoft Clarity, and Crazy Egg allow you to visualize user interactions, while advertising integrations with Meta Pixel and Google Ads help optimize marketing performance.

These tools provide data-driven insights to refine content, improve engagement, and maximize ROI, all within a scalable data and insights enterprise platform.

Session recording & heatmaps

For those looking to optimize content layout and improve engagement, Flipsnack supports third-party tools like Hotjar, Microsoft Clarity, and Crazy Egg, which provide session recordings and heatmaps. These tools allow businesses to visually analyze user behavior and identify areas for improvement.

• Session recordings capture real-time interactions, showing how users navigate through a flipbook, where they hesitate, and what elements they engage with the most.
• Heatmaps offer a visual representation of clicks, scrolls, and mouse movements, helping identify high- and low-engagement areas within a flipbook.
• Scroll maps provide insights into how far users scroll on a Flipsnack profile page. They help users understand engagement levels and are only relevant for the profile page, showing how far visitors scroll and how many flipbooks load.

By leveraging these insights, businesses can refine their flipbook layouts, adjust content positioning, and optimize interactive elements to boost engagement and conversion rates.

By leveraging these insights, businesses can refine their flipbook layouts, adjust content positioning, and optimize interactive elements to boost engagement and conversion rates. To get started, check out our guides on Hotjar tracking, Microsoft Clarity integration, and Crazy Egg tracking for practical steps on implementing these tools.

Advertising integrations

Flipsnack also supports integrations with advertising platforms like Meta Pixel and Google Ads, allowing businesses to track and optimize their marketing campaigns effectively. These integrations help marketers measure campaign performance, optimize ad spend, and refine targeting strategies.

• Meta Pixel integration – This feature enables businesses to track conversions from Facebook and Instagram ads, create lookalike audiences, and retarget users who have interacted with flipbooks. It provides detailed insights into user behavior, such as time spent on a flipbook and specific interactions.
• Google Ads tracking – By integrating with Google Ads, businesses can track engagement from paid search and display campaigns. This allows marketers to analyze which keywords, creatives, and ad placements generate the most interactions with flipbooks.

By combining Flipsnack with these advertising tools, businesses can create data-driven campaigns, refine audience targeting, and maximize return on investment (ROI). To learn more, explore our help center resources on how to run Google Ads retargeting campaigns for catalog visitors and implement Facebook Pixel tracking effectively.

Other useful data you can collect with flipbooks

Beyond basic analytics, Flipsnack allows businesses to track deeper engagement through additional features such as lead forms, engagement packages, and Zapier integration.

Lead forms

Flipsnack lets you embed lead forms directly into your flipbooks, enabling you to collect emails and user data before granting access—an essential tactic for lead marketing. This is particularly effective for sales and marketing teams that want to gather qualified leads and follow up with personalized messaging.

Benefits of lead forms:

• Capture high-intent leads before they view your content.
• Qualify potential customers based on the information collected.
• Integrate lead data with CRMs and email marketing platforms for follow-up.

Engagement package

Flipsnack’s engagement package empowers teams to build interactive content that converts by combining engaging elements with advanced tracking features—an approach explored in our article on creating interactive content. These capabilities are essential to any data and insights enterprise platform focused on improving user engagement and performance.

Key engagement features:

• Questions – Add interactive questions to your flipbooks to collect feedback on products, services, or topics. This feature allows customization of tooltips, button labels, and thank-you messages. Businesses can also enable email collection and GDPR compliance settings. Responses are stored in the flipbook’s statistics for further analysis. You can explore step-by-step instructions in our help guide on adding questions to flipbooks.
• Quizzes – Add interactive quizzes to your flipbooks to test audience knowledge, gather feedback, and enhance engagement. You can include up to 20 questions with multiple-choice answers, customize button labels, and display correct answers after submission. The quizzes support GDPR compliance settings and the option to collect email addresses for tracking results. This feature is available for Enterprise plans. See how it works in our guide to adding interactive quizzes.
• Contact forms – Add customizable contact forms to your flipbooks to collect valuable feedback, inquiries, and contact details. Users can include form fields such as email, full name, phone number, country/region, website, and custom inputs. The form settings allow for tooltip customization, button label changes, and GDPR compliance options. Submitted data can be accessed in the flipbook statistics section. Read our tutorial on embedding contact forms for implementation tips.

Zapier integration

Flipsnack integrates with Zapier, allowing businesses to automate workflows and extract valuable data from their flipbooks. With Zapier, users can seamlessly connect Flipsnack to over 8,000 apps, streamlining analytics, automating reporting, and improving lead management within a modern data and insights enterprise platform.

Key automation events:

• Lead Forms – Automatically export lead data to your CRM (HubSpot, Salesforce, etc.) or receive instant notifications via email or Slack.
• Shopping List Orders – Send order details directly to Google Sheets, Salesforce, or other order management systems.
• Trackable Links Statistics – Centralize engagement insights by exporting statistics to Google Sheets for in-depth analysis.

Popular automation use cases:

• Export lead form submissions from Flipsnack to HubSpot, Salesforce, or Google Sheets.
• Receive Gmail or Slack notifications when a user submits a lead form.
• Sync trackable link statistics with Google Sheets for better performance tracking.
• Automate shopping list order exports to Google Sheets or Salesforce.
• Streamline analytics by sending engagement data to business intelligence tools.

By leveraging Zapier, businesses can enhance productivity, reduce manual work, and gain deeper insights into their flipbooks’ performance. Check out our Zapier integration setup guide to connect Flipsnack with over 8,000 apps.

How to use these insights for decision-making

The wealth of analytics available in Flipsnack gives businesses a strategic advantage—if used correctly. Regardless of your use case, knowing how to turn data into actionable decisions is critical. In this section, we explore how different teams can interpret flipbook performance data, use trackable engagement metrics, and rely on insights from Flipsnack’s data and insights enterprise platform to improve their outcomes and make smarter, faster decisions.

Marketing teams: Optimize content distribution and audience engagement

Marketing teams rely on data-driven insights powered by a data and insights enterprise platform to refine content strategies and improve distribution. With Flipsnack’s analytics, they can:

• Track impressions, views, and engagement rates to identify top-performing materials.
• Measure click interactions to understand which CTAs, links, and embedded media drive engagement.
• Leverage Google Analytics integration to gain deeper insights into audience demographics, behavior, and referral sources.
• A/B test different catalog or brochure designs to optimize reader engagement.

Sales professionals: Identify high-interest prospects for tailored follow-ups

Sales teams can use Flipsnack’s analytics to track prospect interactions with sales materials, helping them prioritize and personalize outreach. They can:

• Identify high-intent prospects by tracking who spends the most time on key pages.
• Use trackable links to see which clients open proposals and follow up accordingly.
• Monitor download statistics to gauge interest in price lists, product catalogs, or sales decks.
• Receive real-time notifications when a prospect engages with a flipbook, enabling timely follow-ups.
• Automate lead form submissions through Zapier to send prospect details directly to CRM platforms like HubSpot or Salesforce.

HR & internal communications: Ensure employees engage with internal content

HR managers and internal communications specialists need to ensure employees interact with training materials, policy documents, and company updates. Flipsnack’s analytics help by:

• Tracking who views and engages with internal documents.
• Identifying completion rates for onboarding materials or compliance training.
• Using session recordings (via Hotjar, Microsoft Clarity, or Crazy Egg) to see how employees navigate internal guides.
• Embedding quizzes and interactive questions to test employee comprehension.
• Automating reporting via Zapier to send engagement data to HR dashboards or learning management systems.

Frequently asked questions on flipbook statistics