Flipsnack vs. Flippingbook – why 9+ million people use Flipsnack

By |Published On: June 26th, 2024|

Navigating the sea of flipbook software options can be daunting, but there must be a better way to decide between so many options out there. Instead of doing hours of research on their differences, I’d like to create a context where we break it down together. 

This article is meant to be a comparison between two digital flipbook software: Flipsnack and Flippingbook. These are both flipbook tools that transform PDFs into interactive flipbooks that enhance audience engagement. But what makes Flipsnack so valuable that over 9 million people use it in their marketing and internal communication needs?

We’ll explore both platforms based on their Design Studio capabilities or flipbook creation features (including interactivity, templates, and the ability to create from scratch), branding options, collaboration tools, and analytics. By the end, you’ll have a clearer understanding of which tool better suits your needs for creating professional and engaging digital flipbooks.

Why professionals from many industries choose Flipsnack’s flipbook maker

Flipsnack’s capabilities as a complex flipbook software exceeds other tools on the market. From the get go, it has the fastest PDF to flipbook converter, allowing you to bulk upload PDFs with hundreds of pages and convert them in a matter of minutes. But once you access your flipbook, that’s where the real transformation takes place. 

The Design Studio is packed with interactions, from simple hyperlinks to shopping list technology that allows your clients to order products directly from the catalog. It also offers extensive sharing options, public and private depending on your documents’ intent and audience.

And the usefulness of Flipsnack doesn’t end here. You can also track how your documents or flipbooks perform by checking the built-in statistics. Enough talk, see what our clients say about their experience with Flipsnack and see for yourself.

See what our users are saying about Flipsnack

Picture of Fabiola Vidal

Flipsnack is a catalyst in the transition to a more sustainable business. It combines the feeling that a paper catalog gives with interactive and easy-to-use multimedia features that take the user experience to the next level.

Fabiola Vidal, Digital Marketing Product Owner, Electrolux
Picture of Danny Wong

Flipsnack is a great PDF converter tool for interactive storytelling that funnels into lead generation and conversion – all within the same ecosystem!

Danny Wong, Head of Growth & Innovation , Converse

Flipsnack has been a great tool for our HR Team’s communication needs. Their range of wonderful security options for our documents was the #1 selling point!

Alisha VanTiem, Sr. Benefits Administrator, Keywords Studios
Picture of Korben Nibblet

To say that using Flipsnack has been a success is an understatement. We’ve seen an increase in knowledge and engagement–which is strictly due to Flipsnack! Our training content has never been more organized and easy to access.

Korben Niblett, Director, Education & Content Development, Esteé Lauder

Most of my clients thought we spent hours and days creating the Flipbooks when in fact it only took minutes to upload a PDF. I have now built out templated guides with several versions of each. Now when a new client comes on I just have to add a customized cover page and change fonts and colors to match my client’s branding standards.

Jeffrey Lenderman, Lead Consultant, Pineywoods BENEFITS

Choose the best flipbook software: Flipsnack vs. FlippingBook

Now, like I already mentioned, we will take a look at how each of this tool performs in different categories. I choose this method in hopes that you can make an easy, informed decision about what partner/assistant you want by your side.

Flipbook creation processes 

Right off the bat, Flipsnack offers the option to create a flipbook from scratch, using the built-in Design Studio. You can choose from different page sizes (A4, presentation, booklet, letter, tabloid, flyer, or a custom height and width). To make the design process even easier, there are over 2000 professional templates available, fully customizable. These flipbooks can be populated with interactions such as photo slideshows, virtual tours, shopping list buttons, lead forms, pop-up frames, spotlight images and much more.

Flipbook creation options for Flipsnack vs. FlippingBook

FlippingBook, on the other hand, offers these interactive elements: video, GIFs, hyperlinks, pop up images and galleries. It does not have a Design Studio in the sense that you can create publications from scratch, but only works as a PDF upload tool. So it works more as an enhancement tool, than a creation tool. We will talk about what other customization options you can access with this software in just a moment.

Branding options
for online flipbooks

We already discussed the importance of flipbook branding on our blog, so it’s clear that online publications require the same branding approach as printed materials. This is why extensive branding options are a must when choosing your flipbook software. Flipsnack understands that sharing digital publications is an experience in and of itself, complete with your entire brand elements present on their pages. It offers all the options for you to enhance brand awareness for your audience. Upload your brand logo, fonts and colors to Flipsnack’s Design Studio and have these elements at your disposal for every design created. 

Brand the flipbook’s background color, and set the player’s accent color, which will change the navigation bar’s color from the toolbar, the page overview, and the table of contents. Simply add your accent color through a HEX code to better fit the style of your flipbook, or choose the one you like from the pallet. Besides these branding options, you can also use custom links for your flipbooks, which erases any mark of the Flipsnack brand. The custom domains make it seem that each publication you share with the audience is part of your website. 

Branding options for flipbooks with Flipsnack vs. FlippingBook

FlippingBook offers its own bundle of options, believing that branding is a big part of each company’s (content) marketing. With this tool, you can include clickable logos to increase website traffic, choose from 24 ready designs they call “skins” that are supposed to complement your design really well. They offer a color palette that allows you to match the colors from inside your publication to its background. And lastly, access multiple domains for different projects or teams (3 custom domains are included in the enterprise plan, with the option to buy more).

Collaboration features for companies of all sizes

FlippingBook helps teams of different offices to collaborate within the same space, with distinct custom domains if they choose this option. Each teammate gets a separate/private workspace or they can work together within a shared folder. The professional team at FlippingBook covers both the transparent and private need of work collaboration through this system. 

They also offer an easy management solution by inviting or removing team members in a click. And it’s just as easy to give them access to folders and domains. However, the administrator of that account can’t choose different roles for the team members he/she invites to the same space. 

Flipsnack, on the other hand, created a complete collaboration space, fit for big teams as well as smaller teams. Easily manage workspaces and teams by inviting teammates to your workspace and assign different roles and permissions such as editor, agent, contributor. This way, you ensure that each team member is allowed to take certain actions such as creating from scratch, access to your templates, etc. 

When working with a colleague on the same design or flipbook, leave comments throughout the publication which they can solve or reply to. And to complete this collaborative process, take over someone else’s editing of a flipbook to prevent overriding their content. 

Privacy and security levels for account and flipbooks

Confidential flipbooks should remain in your control, not fearing their information might be susceptible to leaks. For most professionals out there, this is a huge concern when researching digital tools. Thankfully for you, Flipsnack has got you covered in this area, as well. With SSO enforced for teammates, no outside access will be possible into your workspace or account. 

For colleagues or other types of audiences for the flipbooks you create, set up SSO for viewers. Unique secure option, because you won’t find this with any other flipbook software. Of course, you can also password-protect your flipbooks, and prevent people from downloading what you share with them. If you don’t want your documents indexed by Google, opt for that option. 

Flipbook privacy options with Flipsnack vs. FlippingBook

FlippingBook offers general SSO support for secure authentication. More than that, it has multiple levels of privacy you can choose from in terms of flipbooks. Private draft, protected embed, password-protected flipbook, and a couple of extra security features: disable sharing, downloading or printing for any of your flipbooks.

Flipbook analytics for targeted updates

FlippingBook has a decent array of flipbook analytics, from the number of views, unique visitor to shares and downloads. You can opt for personal email notifications about your audience’s interactions with your content, so you know when is the right time for a follow up. It also tracks audience engagement with page views, session durations, video and other CTA clicks.

Flipsnack is built in such a way that it provides both workspace statistics (all flipbooks data presented at once) and individual flipbook stats. The first type of data shows you how many views, impressions, and downloads you got from all your publications, along with the cumulated average time spent reading those documents.

Flipbook analytics offered by Flipsnack vs. FlippingBook

Individual flipbook statistics (all statistics, trackable links, bookshelves stats) show you a summary of how many impressions, views, downloads and the average time spent. For more granular data, access page-level stats and see how many clicks you gathered from your readers on all the interactive elements you added. With these statistics you really get into the mind of your audience, learning about what they like or don’t like from your content. Based on this data, you can create personalized catalog offers for different customers or retailers, ensuring you don’t overload them with products or services that aren’t for their needs.

Which flipbook software is the best for your business

Ultimately, this is the question I have tried to answer in this article, making it easier for you to choose the best solution for your business’ specific needs. Whether you are more interested in multiple interactions, private sharing options, or extensive branding options, you should be more confident in regards to this decision.

You can benefit from a premium trial from Flipsnack to test different sharing options, upload branding elements, and create up to 1000 flipbooks. No credit card required, no need to commit fully from the start. Allow our tool’s capabilities to convince you that it can indeed change the way you have been sharing information with your audience.

If you’re looking for a more specific solution than a general flipbook maker comparison, take a look at our other articles: best magazine makers, top catalog makers, and booklet makers. In those articles, we tested and reviewed top tools from each category to help you decide on the best bang for your buck.

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