Last update: July 10, 2025
Whether you’re a marketer building a product launch campaign, a designer curating a seasonal fashion line, or an e-commerce manager looking to boost conversions, digital lookbooks give you a way to sell through storytelling.
They don’t just show products; they stage moments.
A linen jumpsuit worn on a windswept beach. A handcrafted ceramic vase placed on a sunlit windowsill.
These visual narratives help customers imagine your product in their own world and feel something before they ever click “Buy.”
Today’s lookbooks aren’t just visual mood boards. They’re dynamic, interactive, and with the right platform, they can be shoppable.
They’re used to launch collections, pitch creative concepts, enhance brand identity, and drive real revenue.
In this guide, we’ll show you exactly how to create a digital lookbook that does all of that.
A lookbook is a curated selection of images used to showcase a product line, brand identity, or creative concept. Traditionally, lookbooks were printed and used in industries like fashion to present seasonal collections or design portfolios.
Today, they’ve moved online. Lookbooks can be viewed as lookbook websites, interactive PDFs, or flipbooks. They often include clickable links, videos, or animations and are much easier to share, update, and track than their printed predecessors.
Whether used for marketing, internal training, or product launches, digital lookbooks offer a flexible, visual way to communicate ideas and drive engagement.
This is a lookbook from Electrolux.
The Electrolux Group marketing team created this interactive digital catalog to showcase products, highlight features, and support their trade partners across 17 European countries.
Built with Flipsnack, this lookbook combines clean design with interactive elements like product tags, videos, and embedded service maps—all in a format that’s easy to update and works on any device. It’s a strong example of how a branded digital lookbook can replace static PDFs and bring real value to both internal teams and external audiences.
If you’re in fashion or retail, chances are you’ve used, or at least seen, both lookbook PDFs and product catalogs. While they seem similar, they serve different purposes.
Choosing the right format depends on your goals. Do you want to sell through storytelling or inform with details? Below, we break down the key differences so you can decide which is the best fit for your next launch or campaign.
A digital catalog is a practical sales tool. It lists products with detailed specifications, often including:
Catalogs are typically used in wholesale, retail buying, and internal product communication. Their purpose is functional: make it easy for someone to understand what’s available and place an order.
They’re often structured like databases: clear, consistent, and itemized.
A lookbook is a visual storytelling tool. Instead of focusing on specs, it presents products in styled, editorial settings. The goal is to inspire, convey mood, and help the viewer imagine the lifestyle behind the brand.
Key characteristics:
Lookbooks are especially effective in fashion, home decor, beauty, and lifestyle industries, where buying decisions are often driven by visual context and brand perception.
You can definitely use both: a catalog to support sales and a lookbook to build demand. You can link the two together. Spark interest with a lookbook, then direct buyers to a catalog with full specs.
If you’re using a platform like Flipsnack, you can even embed product tags in your lookbook to combine both formats in one interactive file.
Online shopping is the default for most consumers today. In 2024, online spending in the U.S. alone hit $1.34 trillion.
If you’re still relying on a printed PDF catalog, it’s worth reconsidering. A digital lookbook can do more than showcase your products. It can capture attention, spark interest, and move someone from browsing to buying in just a few clicks.
Digital lookbooks combine visual appeal with real functionality. Here’s why more brands and teams are choosing them over traditional formats:
You can create responsive digital lookbooks, which means they adjust to the screen size. Whether someone is viewing it on a phone, tablet, or desktop, they’ll get a clean, user-friendly experience. Unlike static PDFs, there’s no need to pinch or zoom. Everything is easy to read and navigate from the start.
With a lookbook website, you can link products directly to your online store. A customer can go from viewing a styled outfit or product bundle to checking out with just a few clicks. This makes the buying process smoother and faster.
💡Tip: If you’re planning on doing this, you can use Flipsnack’s and make your lookbook interactive. Add links, videos, product spotlight, and more.
Need to change a price, swap a photo, or fix a typo? No need to reprint. Just update the file or live link and it’s done.
You can publish your lookbook on your website, post it on social media, send it via email, or embed it in a blog post. Just a shareable link that works anywhere.
Instead of showing products in isolation, a virtual lookbook lets you display them in context. You can show a full outfit styled together, a room setup with coordinated pieces, or a product being used in real life. This helps customers visualize how the item fits into their own lifestyle.
You can use online lookbooks for more than just selling products. They’re great for team internal communication (visual brand guidelines, employees dress code) or pitching design concepts. The format is flexible and visual enough to support almost any type of content.
Many digital platforms offer analytics. You can see how many people opened your lookbook, what they clicked on, and which pages they viewed the longest. This gives you insight into what works and what to improve.
💡Tip: Flipsnack helps you track your lookbook’s performance. Check out views, impressions, average time spent on reading your lookbook, and downloads.
Start by asking why you’re making the lookbook and who it’s for. Are you launching a new collection, promoting seasonal products, pitching to retailers, or supporting an internal campaign like brand guidelines?
Your goal will shape everything from layout to tone. For example, a B2B audience might expect a cleaner, more informational format, while consumers might respond better to editorial-style visuals.
Photography is the core of any lookbook. Use original, high-resolution images that reflect your product in context. Lifestyle photos work best because they help the viewer imagine themselves using or wearing the product.
Include short videos or looping clips. Movement often sells better than stills, especially for fashion, home decor, and beauty.
Pick a platform that fits your needs. Look for features like drag-and-drop design, mobile optimization, link embedding, and easy sharing options. Flipsnack’s lookbook creator is a strong choice for teams that want interactive features, built-in templates, and a fast way to publish online.
Think about the flow. Does each page lead the viewer naturally to the next? Are the images grouped in a way that builds a mood or highlights product use?
Use large images with minimal distractions. Keep text short and focused on creating a feeling or framing a use case, not just listing features. Let the product speak through visuals. The customer should be able to see themselves in the story you’re telling.
If your goal is to drive sales, add product links directly inside the lookbook. Add clickable hotspots or buttons that take the viewer straight to your product pages. This turns your lookbook from something people admire into something they act on.
Your lookbook needs to work on mobile, tablet, and desktop. Check how your fonts, images, and links behave across different screen sizes. Make sure buttons are easy to tap, images aren’t cut off, and text is readable without zooming.
If your layout looks polished on desktop but clunky on a phone, you’ll lose a big portion of your audience.
Since we mentioned Flipsnack a few times already, let’s take a closer look at how to make a lookbook using Flipsnack.
Flipsnack is your go-to lookbook creator that makes the process easy and your lookbook interactive.
Start by uploading your existing lookbook PDF to Flipsnack. It will instantly be converted into an interactive flipbook—an engaging, flippable format that’s easier to browse and more dynamic than static pages.
💡Note: Alternatively, you can start from scratch or from an existing template, edit everything and save it as your own personal template to have the same layout each time you’re creating a lookbook.
Enhance your flipbook with interactive features like videos, slideshows, image pop-ups, and more. Add your logo, brand colors, and fonts to make sure the lookbook reflects your visual identity. Flipsnack gives you full control over branding.
You can also host your lookbooks directly on your website by setting a custom link, personalizing the header, and applying your brand’s visual elements. This removes all traces of Flipsnack as a third-party tool and creates a cohesive, fully branded experience that feels like part of your own site.
Once your lookbook is ready, Flipsnack gives you multiple ways of distribution: share it publicly or choose to distribute it privately.
After publishing, use Flipsnack’s built-in analytics to monitor performance. See how many views your lookbook gets, which pages users interact with, and how much time they spend on each section. Use these insights to refine future content.
If you don’t already have a lookbook PDF, you can start your lookbook using a ready-made template. These templates are designed for industries like fashion, home decor, and beauty, and offer layouts that are easy to customize.
You can adjust colors, fonts, and interactive features to match your brand and content.
💡Note: Once customized, you can save the template as your own and reuse it for future collections or campaigns. This makes it easy to start each new lookbook from a fully branded starting point.
1. Interactive Home Decor Lookbook Template
This modern home decor lookbook template is designed for clean, high-impact presentations. The combination of dark blue and black backgrounds with crisp white text creates strong visual contrast, making it ideal for interior designers and marketers who want their products to stand out.
The layout supports a horizontal slide effect, perfect for presentation-style navigation. You can easily add interactive elements like embedded videos, GIFs, stickers, and product tags to create a more immersive experience. Its minimalist design keeps attention on your visuals, not the layout itself.
Fully customizable and easy to use, this template is a smart choice for showcasing home decor collections in a polished and engaging format.
2. Editable Interior Design Lookbook Template
This editable interior design lookbook template lets you showcase furniture and decor pieces in thoughtfully grouped layouts that highlight how well they work together. You can also display multiple color options for accent items, helping customers visualize different design possibilities.
Each piece can stand out through full-page image spreads, slideshows, or videos. Whether you’re featuring a wooden side table or an armchair available in several shades, this template gives you the flexibility to present every option clearly.
Share your lookbook publicly or privately with select clients, and deliver a tailored, high-impact presentation that keeps customers excited about your designs. You can also easily embed it on your lookbook website or lookbook blog.
3. Customizable Sportswear Lookbook
This customizable sportswear lookbook template is designed for activewear brands and marketers who want a clean, modern way to present their latest collections. The black-and-white layout keeps the spotlight on the apparel, allowing gymwear to stand out on every page.
Interactive features like product tags, embedded videos, image slideshows, social media buttons, and a built-in contact form for newsletter sign-ups make the experience both dynamic and functional. Whether you’re promoting a new launch or building brand awareness, this template offers a high-impact format that’s easy to customize and ready to share.
4. Women’s Fashion Lookbook Template
This women’s fashion lookbook template is designed to bring clothing collections to life with clean, high-impact visuals. The fresh green accent against a white background creates a welcoming contrast that naturally draws attention to your featured images.
Its minimalist layout keeps the focus on the garments while offering enough flexibility to adapt to any style or season. Whether you’re creating a lookbook PDF, a product catalog, or launching a seasonal collection, this template helps you present your designs with clarity and elegance.
5. Interactive Beauty Lookbook Template
Designed for beauty brands and marketers, this interactive lookbook template offers a soft, elegant aesthetic with a yellow and white cover and clean black typography. The gentle color palette sets the tone for showcasing skincare and cosmetic products in a refined, modern way.
The layout includes interactive features such as embedded videos, product tags, GIFs, and captions that help highlight product benefits and textures. A built-in shopping list feature makes it easy for customers to keep track of what they love.
Fully customizable and easy to navigate, this template is ideal for presenting beauty collections with style and interactivity.
These digital lookbook examples show how brands across fashion, home decor, and retail use visual storytelling to showcase their products. Each one highlights a different approach to layout, interactivity, and brand style, proving there’s no one-size-fits-all when it comes to creating a standout lookbook.
IKEA regularly publishes online lookbooks that double as seasonal inspiration guides. These digital lookbooks are designed to showcase new products, room setups, and lifestyle themes in a visually immersive way.
Rather than listing products with specs and prices, IKEA focuses on curated scenes and styled interiors. The lookbooks are browsable directly on their website, offering a smooth, magazine-like experience that blends editorial storytelling with product discovery.
COS is a strong example of how a fashion brand can use a lookbook website to elevate a collection. Known for its clean lines and minimalist aesthetic, COS regularly launches digital lookbooks alongside new collections.
These lookbooks go beyond simple product showcases. Each one is designed to show how the pieces can be styled in everyday settings, using editorial photography and carefully curated outfits. The collections are often presented in a scrollable, immersive layout that feels more like a curated online magazine than a typical store page.
By publishing each new campaign as a dedicated lookbook website, COS creates a visually consistent and brand-forward experience that helps customers connect with the style before they shop.
Macy’s “Own Your Style” page functions as a lookbook website, using editorial images, themed outfit sections, and product links to guide shoppers. While it’s not a traditional lookbook, it serves the same purpose—visually inspiring customers and connecting them to products.
CreativeMC’s Spring/Summer 2024 digital lookbook showcases a curated mix of promotional products inspired by current design trends. It highlights bold colors, eco-friendly materials, and fresh, modern concepts, making it a useful source of inspiration for corporate branding and marketing teams looking to stand out.
Aarong’s 2024 home decor lookbook is an impressive digital lookbook example that blends natural textures, soft tones, and relaxed styling. The collection is inspired by coastal living and features thoughtfully curated pieces that evoke calm, airy spaces. Presented in a digital format, the lookbook offers an immersive browsing experience that feels more like flipping through a high-end design magazine than scrolling a product list.
Whether you’re launching a new collection, building your brand, or aligning internal teams, lookbooks help you present content in a way that feels visual, modern, and engaging.
With the right platform, like Flipsnack, you can create lookbooks that are interactive, fully branded, and ready to publish in just a few steps. From templates to analytics, everything you need is built in.
Start with a PDF, use a customizable template, or build from scratch—just don’t let your ideas sit static.
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