Published on: Jaunary 23, 2025
Last updated on: December 8, 2025
Static PDFs aren’t cutting it anymore. If you’re leading a B2B marketing team, you know the struggle: content that doesn’t engage, metrics that disappoint, and pressure to do more with the same resources.
Interactive booklets solve this problem. They transform traditional PDFs into dynamic experiences that capture attention and drive results. Embed videos directly into your materials, add clickable links, or use interactive charts to make data compelling.
In this guide, you’ll discover 5 interactive booklet features that help businesses boost engagement and generate leads. These Flipsnack tools are designed to modernize your content strategy without adding complexity.
Your audience won’t sit through 20 pages of static text anymore. Attention spans have shrunk, and expectations have grown. People want content that responds to them—not content they have to work to understand.
Interactive booklets solve this problem. They turn passive readers into active participants through embedded videos, clickable elements, and dynamic data visualization. For B2B marketing teams, this translates directly to better engagement metrics and more qualified leads.
Here’s what interactive digital booklets deliver:
Traditional PDFs can’t compete. They sit in inboxes unread or get skimmed in 30 seconds. Interactive booklets command attention, guide readers through your narrative, and give you the analytics to optimize performance.
For B2B marketers managing complex sales cycles, this matters. Every touchpoint needs to move prospects forward. Interactive booklets do that by making your content more engaging, your message clearer, and your results trackable.
Creating an interactive booklet in Flipsnack takes four steps:
1. Upload your content
Start with a PDF, PowerPoint, or create from scratch using Flipsnack’s Design Studio. Your file converts to a digital flipbook automatically with page-turning effects included.
2. Add interactive features
Drop in videos, embed lead forms, or tag products directly in the editor. Drag-and-drop functionality means no technical skills required. Place elements exactly where you want them on each page.
3. Customize your branding
Apply your logo, brand colors, and fonts across the booklet. Choose from pre-designed templates or build your own layout. Adjust backgrounds, button styles, and navigation to match your visual identity.
4. Publish and share
Publish your booklet with one click. Share via direct link, embed on your website, or send through email. Set privacy controls like password protection or restricted access for sensitive content.
The entire process takes minutes, not hours. Once published, you can track engagement through Flipsnack’s analytics dashboard—see which pages get the most views, how long readers spend on each section, and which interactive elements drive clicks.
Ready to see these features in action? Let’s explore the top 5 interactive booklet features that make your content more engaging.
Flipsnack converts PDFs into digital publications with 3D page-flipping effects in seconds. But the real power comes from interactive features that transform static content into engaging experiences.
Here’s what you can add to your booklets:
Video communicates faster than text. Instead of writing three paragraphs about your product, show it in a 60-second demo.
Drag and drop video files into Flipsnack’s Design Studio, or link to YouTube and Vimeo. Place videos anywhere on the page and customize the player to match your branding. Readers can watch product demos, founder stories, or tutorials without leaving the booklet.
A real estate agent embeds property walkthrough videos instead of static photos. Prospects get a full sense of the space without scheduling a viewing. A B2B software company adds a 90-second explainer video to their sales deck—prospects understand the platform immediately instead of reading through feature lists.
Track video engagement in Flipsnack’s analytics. See completion rates, identify which videos resonate, and refine your content strategy based on actual viewing behavior.
Stop sending prospects to external landing pages. Capture leads directly inside your booklet while readers are engaged.
Add customizable forms to any page. Collect names, emails, job titles, company details—whatever data qualifies leads for your sales team. Forms sync automatically with your CRM through direct integrations or Zapier, so submissions flow straight into your pipeline.
A SaaS company shares an industry trends booklet with prospects. Page 3 includes a lead form gating premium research data. Only genuinely interested readers fill it out, giving the sales team warm leads instead of cold contacts. The marketing team tracks form submissions separately from general booklet analytics, measuring exactly which content generates the most qualified leads.
Flipsnack also offers engagement interactions like quizzes and questions. These turn passive reading into active participation, helping you identify high-intent prospects.
Unlike traditional methods that require external tools or links, embedded lead forms keep users engaged with content. This approach reduces friction, improves conversion rates, and helps you qualify leads faster. Plus, you can tailor the form fields to capture the specific data you need, ensuring each submission aligns with your marketing goals.
Raw data overwhelms readers. Interactive charts make numbers clear and actionable.
Connect charts directly to your spreadsheets in Design Studio. Readers filter by region, product line, or time period—exploring the data points most relevant to them. No more cramming everything into one overcrowded graph or building separate versions for different audiences.
A sales director shares quarterly results with regional managers. Instead of presenting static bar charts, each manager filters data by their territory. They spot trends, identify performance gaps, and plan strategy based on their specific numbers. What used to require multiple reports and follow-up calls now happens in one interactive document.
Interactive charts beat text-heavy tables for presenting survey results, financial performance, or market research. Stakeholders engage with the data instead of skimming past it.
Turn product catalogs into shopping experiences. Readers browse, compare, and purchase without leaving the booklet.
Tag products on any page with descriptions, pricing, and buy buttons. Readers click to view full details in a popup, add items to a shopping list, or complete purchases directly. The buying process becomes frictionless—no redirects, no separate checkout pages, no momentum lost.
A wholesale distributor shares a seasonal catalog with retail buyers. Each product page includes tags with specifications, bulk pricing, and order buttons. Buyers compare options, check inventory, and place orders in minutes. The distributor tracks which products get the most clicks and uses that data to optimize future catalogs.
Product tags work even when you’re not selling. Use them to present detailed technical specifications, case studies, or additional resources without cluttering your main design. The information is there when readers want it, hidden when they don’t.
Pull dynamic content directly into your booklet pages—photo galleries, virtual tours, interactive maps, live dashboards.
Embed iframes to showcase content that updates automatically. A product catalog can feature live inventory counts. A marketing booklet can display your latest social media feed. An annual report can show real-time performance metrics. The source updates, your booklet updates—no manual republishing required.
An architecture firm embeds a 3D virtual tour of a completed project. Potential clients explore the space room by room, getting a realistic sense of the design without visiting in person. A marketing agency embeds its portfolio as an interactive gallery—clicking through dozens of case studies without adding pages to the booklet.
Iframe embeds also work in reverse. Publish your finished booklet, then embed it on landing pages, resource hubs, or blog posts. Your content lives in multiple places while you maintain it in one location.
Interactive features work best when combined strategically. Here are five ways businesses use Flipsnack’s tools to create booklets that drive real results.
Sales teams need resources they can share quickly without digging through multiple files. Interactive booklets consolidate everything into one shareable asset.
Build product catalogs with embedded demo videos and buy buttons. Add case studies with interactive ROI charts that prospects can filter by industry or company size. Include video testimonials from customers in similar markets.
A manufacturing company created a single sales booklet replacing six separate PDFs. Reps share one link with prospects—the booklet includes product specs, pricing tables, customer success stories, and order forms. Sales cycles shortened by 40% because prospects got answers immediately instead of waiting for follow-up emails.
Combine: Embedded videos, product tags, interactive charts, lead forms
Cohesive campaigns need central hubs where audiences can engage with all related content. Interactive booklets tie everything together.
Create event programs with speaker bios, embedded session videos, and registration forms for future events. Build promotional lookbooks with shoppable product tags linking directly to your e-commerce platform. Design launch announcements with countdown timers, teaser videos, and early-access signup forms.
A fashion retailer launched a seasonal collection with an interactive lookbook. Every outfit included product tags with pricing and “shop now” buttons. Embedded styling videos showed how to wear pieces together. The campaign generated 3x more direct sales than their previous static PDF catalogs.
Combine: Product tags, embedded videos, lead forms, iframe embeds
Training materials need to educate and track completion. Interactive booklets make learning more engaging while giving HR measurable data.
Build employee onboarding guides with video tutorials explaining company culture, benefits, and processes. Add quizzes after each section to confirm understanding. Include interactive checklists for first-week tasks and forms for collecting necessary documentation.
A tech company replaced their 80-page onboarding PDF with an interactive booklet. New hires watched department introduction videos, completed knowledge checks, and submitted required forms—all in one place. HR tracked completion rates and identified which sections needed clarification based on quiz results. Onboarding time dropped from two weeks to five days.
Combine: Embedded videos, lead forms (for data collection), engagement interactions (quizzes)
Clients want data they can explore, not static reports they skim once. Interactive booklets let stakeholders engage with information relevant to their priorities.
Create quarterly business reviews with filterable performance charts. Clients can view overall trends or drill down into specific metrics, regions, or product lines. Add embedded videos explaining key achievements or strategy shifts. Include forms for collecting feedback or scheduling follow-up meetings.
A consulting firm sends interactive annual reports to enterprise clients. Each client filters financial data by their department, watches recap videos of completed projects, and explores interactive timelines of deliverables. Clients spend an average of 12 minutes engaging with reports versus 2 minutes with PDFs. Renewal conversations start from a position of demonstrated value.
Combine: Interactive charts, embedded videos, lead forms, iframe embeds
Property decisions require comprehensive information. Interactive booklets give buyers everything they need in one shareable package.
Build listing presentations with embedded virtual tours and neighborhood map iframes. Add photo galleries showing properties from multiple angles. Include mortgage calculators, contact forms, and direct scheduling links for viewings.
A commercial real estate agency created interactive booklets for each property listing. Potential buyers explored 360° virtual tours, viewed interactive floor plans, and watched neighborhood highlight videos. Forms captured qualified leads—only serious buyers submitted their information after engaging with the content. The agency closed deals 25% faster because buyers came to viewings already informed and interested.
Combine: Iframe embeds, embedded videos, lead forms, product tags (for pricing/specs)
Interactive digital booklets are more than just a content format—they’re a strategic tool for modern B2B marketing teams. By incorporating interactive features for digital booklets like videos, lead forms, product tags, and iframe embeds, you can create engaging experiences that captivate your audience, drive measurable outcomes, and scale your content efforts effectively.
Flipsnack’s powerful tools empower marketing leaders to take their content strategy to the next level. Whether you’re focused on improving engagement metrics, streamlining lead generation, or aligning content with your business goals, Flipsnack makes it easy to design professional, interactive booklets that deliver real results.
It’s time to leave behind static PDFs and outdated formats. With Flipsnack, you can create digital booklets that don’t just inform – they inspire action.
To create an interactive digital booklet, use an online booklet maker tool like Flipsnack. Create an interactive digital booklet by uploading a PDF or choosing a template. Add features like videos, links, and lead forms, customize branding, and publish it securely to share across platforms.
Digital booklet tools like Flipsnack offer extensive branding customization, including adding your logo, using brand-specific fonts and colors, and applying branded templates across all publications. These features ensure your digital booklets align with your company’s visual identity.
Digital booklets can be shared and distributed through multiple channels, including email, social media, and direct links. They can also be embedded on websites or blogs for seamless access. Platforms like Flipsnack offer secure sharing options such as password protection, restricted access, and SSO integration.
With Flipsnack you can track reader engagement through advanced analytics. Measure metrics such as views, time spent on pages, clicks on interactive elements. These insights help understand audience behavior, optimize content, and improve overall performance.
Flipsnack’s digital booklets are fully responsive, adapting seamlessly to different devices and screen sizes. Whether viewed on desktops, tablets, or smartphones, they maintain high-quality visuals and interactive functionality, ensuring an optimal user experience across platforms.
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