If you want better customer relationships and more sales, you need to know what customers want.
Thankfully, data can point growing sales teams in the right direction. Put it all in one place with tools like Flipsnack, and you can give sales reps actionable data at their fingertips.
Understanding how your customers engage with your business also helps you make better decisions. You can work out which customer segments to focus on and how to improve the sales process. This also makes it easier to train sales reps.
Let’s explore how Flipsnack supports sales enablement with insights. We’ll give you actionable tips on how to drive sales performance and meet your business goals.
Data-driven insights are essential for any sales organization looking to succeed.
But what are they?
Data-driven insights come from studying customer data. This information tells you what works and what doesn’t. This helps you make informed decisions on what actions to take to improve sales.
The issue is that many sales teams struggle to understand the data they have. (Right now, 90% of organizations have data initiatives planned. But over half of sales professionals say they find it hard to gain value from this data.)
They don’t understand how to use the data to improve sales.
This is why you need a well-crafted, data-driven sales strategy. When your team understands how to use data, they can improve sales performance.
Data helps sales teams:
For example, when you analyze historical sales data and customer behavioral data, you can see what customers prefer. This helps you anticipate future trends and behavior for each customer segment. Sales reps can use these trends to tailor sales messaging.
It also shows you how to improve the sales process. You can tailor sales methods to fit the way your customers like to shop.
For example, you might look at how certain segments engage with links in your brand’s catalog. Then, use this data to personalize your email promotions.
You might also notice that your highest-value customers engage with certain products. And then adjust your sales process to target these leads first.
The bottom line? With a data-driven approach, you know where to focus your sales efforts. This gives you a competitive edge. You can reach your business goals without wasting precious resources.
Engagement data shows how customers use your content.
Engagement metrics include actions like views, clicks, and time spent on pages.
This data gives you invaluable insights into what they like and how they act. For sales reps, it helps you work out who to sell to and how to do it. It also shows you which sales content resonates best.
It also identifies best-fit prospects. (So you can prioritize the highest-value audiences.) Here’s an example.
Let’s say a sales team uses a customer relationship platform (CRM) to collect engagement data.
For instance, depending on the Dynamics 365 licensing options a sales team chooses, they might collect data from web page visits, social media, and email campaigns.
This shows them which products customers engage with most online. Now, they can concentrate on pushing these products.
Let’s look at another example. Consider your sales enablement content. 30% of sales teams say their sales enablement materials aren’t up to scratch.
To fix this, you can use Flipsnack to create sales pitches. You’ll be able to measure flipbook impressions, average time spent, and lead form submissions. (These analytics show you which sales content is of most interest.) This helps you craft more relevant content for high-quality leads.
A data-driven sales approach is a systematic way to improve sales. It gives sales teams clear steps to improve.
Here’s how it helps:
1. It improves targeting
A clear picture of engagement behaviors helps you work out your target audiences. Knowing your best-fit prospects helps you prioritize high-quality leads. This means you waste fewer resources.
2. It boosts engagement
Two-thirds of buyers say it’s important for sales teams to tailor messaging to their needs.
Engagement data gives you valuable insights into customer preferences. This helps sales representatives craft tailored messages to meet those needs. By giving the customer what they want, you boost engagement.
3. It optimizes processes
When you have information on customer interactions, you can create smoother sales journeys. You can prioritize high-value tasks that convert customers easily. This increases sales effectiveness (i.e., conversion rates).
4. It improves decision-making
With clear data, you can make more informed decisions about sales strategies. You have a better understanding of the types of tactics and content that appeal best to your audience.
5. It increases loyalty
Personalized experiences and a smoother customer journey make for an easier shopping experience. This improves relationships and customer retention, giving you a longer-term customer base and greater customer lifetime value.
Flipsnack is a powerful tool for sales teams and offers many advantages for your business. It helps you create stunning flipbooks and track engagement. This helps you gain deep insights into interactions to inform your sales strategy.
Here’s how Forrester researcher Alex Schanne explains it …
“Building data capture into your digital selling platforms is a sustainable, customer-friendly way to make sure the data you get reflects your customers.”
Here’s how Flipsnack helps you do that.
Flipsnack’s Design Studio gives you the tools to create engaging flipbooks. Enjoy dynamic features like videos, product tags, and links. These elements offer interactive ways to inspire engagement.
This interactive content shows you exactly what the reader engages with.
You can also use Flipsnack’s trackable link feature to test designs. Testing will show you which designs your audience likes best.
Segment your audience into groups. A/B test your flipbooks by sharing one design link with one segment and another design link with a different segment. Analyze interaction with your traceable links to see which is most effective.
Here are a few examples of the kind of customizable content you can create:
Customization options help you maintain your brand’s identity. Add custom fonts, logos, and colors. (You can also save templates to maintain consistency across your sales materials.)
Read our blog post, “The best flipbook ideas to spark your creativity,” for more inspiration.
Flipsnack tracks customer interactions. This helps you gain insight into audience behavior.
Page-level insights show you impressions, views, and time spent per page. This shows you what content appeals most to your audience.
Interactive elements pinpoint what makes your users engage with your brand. Explore metrics like video clicks, product tags and trackable links for high-value opportunities.
These insights help your sales team maximize returns and reduce opportunity cost. When you know what customers want, you don’t have to offer lots of options they don’t want.
Real-time analytics show you which opportunities are most lucrative and which waste resources.
Connect Flipstack with Google Analytics for enhanced insights. This gives you more granular insights into engagement. You can see exactly where you can generate higher ROI.
Flipsnack offers versatile ways to share content. Try using public and private links, embedded flipbooks, and email.
You can even publish your flipbooks on more dynamic platforms.
Publish it on your social media channels. Or create QR codes for instant access during meetings or events.
In doing this, sales teams can engage potential customers through their preferred channels.
You can also privatize content for both testing and security reasons.
Password-protected and unlisted flipbooks mean sales reps can control access. Use this feature to send exclusive content to high-value prospects. Or offer limited access to test different designs.
Personalized links let sales teams track individual interactions. This offers deep insights into engagement based on certain segments or sources. For example, a sales rep might send a personalized link to companies in one industry. This would show you what appeals to that sector.
Interactive lead forms help you capture contact information directly within the flipbook. This streamlines the lead generation process.
You can either contact these leads directly or integrate with your CRM or composable CDP. This helps you automate personalized follow-ups and tailor marketing campaigns.
Learn more in our post: “40 advantages that digital flipbooks bring to your business.”
Get the most out of Flipsnack’s analytics with a data-driven sales approach.
Here’s how you can use your metrics to build stronger customer relationships.
Regularly review Flipsnack’s analytics.
This helps you identify what’s working right now. Look at which pages get the most attention and where users drop off.
This shows you what needs improvement and where it’s best to place interactive elements.
Test different designs, too. This will show you which formats and aesthetics resonate most with your audience.
Doing this keeps your flipbooks engaging over time.
Lay out the customer journey. This shows sales teams what keeps customers interested and what drives them away.
(A good customer journey map will show you key touchpoints and pain points. This helps your team tailor content and strategies to keep customers moving through the funnel.)
Flipsnack’s insights help you tailor future follow-ups based on how users behave.
You can use Flipsnack data to reference specific pages or products a prospect has viewed.
And then offer promotions based on their interest — or suggest similar products.
Define objectives related to your business goals.
If you’re trying to boost magazine readership, you might look at increasing the time spent on each page.
If you’re selling products in a brochure, you might want to improve click-through rates.
Track progress using Flipsnack’s analytics. Remember to set benchmarks based on past engagement data. This helps you make incremental improvements without straying away from your growth goals.
Here’s how businesses leverage Flipsnack’s tools to enhance sales through data.
Electrolux Group needed to replace costly, outdated printed catalogs. They wanted a more measurable way to engage their trade partners.
Using Flipsnack, they created 345 interactive flipbooks. These catalogs include dynamic features like product tags, videos, and care tutorials.
This offered trade partners instant access to Electrolux’s offerings.
The catalogs offer responsive design, so content performs as planned on any device. This means sales reps can showcase products in any setting.
Electrolux has now enjoyed over 104,000 impressions, 76,000 views, and 8,800 downloads. This is a huge jump in engagement. Now, the sales team can make informed decisions on how to boost revenue.
Melissa & Doug suffered from disjointed ordering systems. Retailers found the buying journey complex and fragmented.
Using Flipsnack, the toy company created a 215-page catalog featuring 700 products. This reduced the workload of manual orders by 50%.
Flipsnack’s shopping list feature streamlined the ordering process so retailers can buy directly from the catalog.
Within two months, more than half of sales came through this channel.
The catalog received over 2,900 views, with users engaging for over two hours at a time.
For Melissa & Doug, Flipsnack has led to higher conversion rates. It’s also improved sales efficiency.
Estée Lauder’s field sales team struggled to access seasonal training materials. This meant huge missed opportunities during retail peaks.
The cosmetic brand used Flipsnack to solve the problem. They created interactive training flipbooks with links, videos, and audio to train reps. Sales reps now have instant access to product information, which supports better sales conversations.
The brand also developed a consumer-facing gift guide. This featured engaging, interactive elements that captured buyers’ attention during the holidays.
In fact, it achieved a 62% engagement rate. Users spent 17 minutes per interaction on average. More time spent means more sales and happy customers.
Concentrate on views, average time spent, CTR, and lead form submissions. This will show you where people spend the most time and what makes them act.
Yes, Flipsnack’s personalized links let you track individual prospect interactions. This is especially helpful when working on account-based sales. You can see what a particular customer likes before designing your account-based strategy around this.
Yes, you can sync Flipsnack with your CRM using tools like Zapier. This helps you transfer leads for full customer relationship management.
Industries like retail, real estate, education, hospitality, and manufacturing use Flipsnack. It’s for any industry that wants to share interactive information in a measurable way.
Data-driven insights from tools like Flipsnack help your sales team boost customer engagement.
They show you how to refine your sales strategies so you can close more deals.
Try Flipsnack’s customizable flipbooks and analytics tools to simplify sales efforts, offer dynamic selling techniques, and track their success.
Ready to empower your sales team with the right insights?
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