Google Tag Manager in Flipsnack unlocks a new layer of insight and functionality for users who need more than basic stats. With Flipsnack Enterprise, Google Tag Manager helps you connect your flipbook activity, such as page flips, clicks, downloads, and shares, to the broader tools your team already uses. This includes Google Analytics, Google Ads, Meta Pixel, HubSpot, custom cookie banners, and more.
This article outlines 11 real-world use cases that show how Google Tag Manager turns flipbooks from isolated assets into measurable, trackable, and conversion-ready content that is an integral part of your team. Whether you are in retail, internal communications, training, or B2B marketing, this guide shows you how to connect the dots. Each section expands with examples and practical workflows so you can see exactly how it applies in your world.
Let’s dive into what’s possible when you connect Flipsnack with Google Tag Manager.
Google Analytics 4 (GA4) helps you understand how people interact with your content. When you connect it to Flipsnack through Google Tag Manager (GTM), you can track key actions like page flips, link clicks, downloads, zooms, and searches as well as custom events define by you. This data goes directly into your GA4 account and helps you see what’s working.
What makes GTM especially powerful is that you control everything:
This is great if you manage multiple audiences or brands and want to keep tracking organized.
For example, imagine you’re a fashion retailer using Flipsnack to share seasonal lookbooks. You want to know how many readers click on a product and end up shopping on your website. With GTM, you can set up a custom event called something like ProductLinkClick to track that exact action. Now you know which pages or products drive the most interest, and you can adjust your content based on that insight.
Custom events let you go beyond basic stats and track what really matters to your team.
When someone clicks from a flipbook to your website, it’s important to know what they do next. Google Tag Manager and Google Analytics 4 (GA4) can help you track this journey, even across different platforms. This is called cross-domain tracking, and it helps you understand how flipbooks contribute to things like demo requests, form submissions, or purchases.
Without it, someone might read a pricing brochure in Flipsnack and then fill out a form on your website. But your reports won’t show that the flipbook played a role. With cross-domain tracking, you can see the full path and give the flipbook proper credit.
Let’s say a marketing team shares a pricing brochure through Flipsnack. With cross-domain tracking, they can see that readers who viewed the flipbook also requested a demo. And with a custom event set up in Google Tag Manager, they can track clicks from the brochure to the website, making it clear the flipbook is helping move people down the funnel.
This kind of visibility helps teams make better content, improve layout, and focus on what gets results.
When you connect Google Ads to your flipbooks through Google Tag Manager, you can track who viewed a flipbook and use that information to show them ads later. This is called retargeting (or remarketing), reminding people about something they’ve already seen or interacted with.
For example, if someone reads your product catalog, you can show them an ad about a related promotion the next time they browse the web. This helps keep your content and brand top of mind.
You can also use that list of readers to find more people like them. Google Ads calls this a lookalike audience, a group of new users who have similar interests or behaviors. This helps you reach a wider audience who are more likely to be interested in your content.
Here’s how teams use it:
This makes your advertising more targeted, efficient, and connected to the content people already engaged with.
With Google Tag Manager, you can add tools like the Meta Pixel (for Facebook and Instagram) and the LinkedIn Insight Tag to your flipbooks. These tools help you track who interacts with your content and use that information in your social media campaigns.
For example, if someone views a property brochure in Flipsnack, you can trigger a ViewedFlipbook event using the Meta Pixel. That person can then start seeing related ads on Facebook or Instagram, such as new listings or an invite to a virtual tour.
Or imagine a recruitment team sharing an employer branding flipbook on LinkedIn. Using the LinkedIn Insight Tag, they can track who opened it and later show them job ads. This helps turn casual readers into interested candidates.
By connecting flipbook activity to your social media tools, you make your ads more relevant to the people who are already engaging with your content.
With Google Tag Manager, you can send flipbook engagement data directly into tools like HubSpot, Salesforce, or Marketo. This means you can automatically trigger follow-up actions based on what someone does inside a flipbook.
For example, if someone downloads a product catalog, you can enroll them in a HubSpot email sequence about product updates. If an employee finishes a training manual, you could log that in your system. If they do not finish, you can automatically send a reminder.
Sales teams can also benefit. You can set up an alert in Salesforce that tells a sales rep when a prospect has opened a sales deck. This helps them follow up faster and with more context.
These types of triggers make your campaigns more responsive and your team more informed without adding manual work.
Google Tag Manager allows you to place Google AdSense ads inside your flipbooks. One common method is adding a banner ad at the bottom of the flipbook that stays in place as people read. You do not need to change your flipbook design to do this.
This is an easy way to earn money from your content without disrupting the reading experience. For example, a digital magazine can show ads at the bottom of each issue and generate income from views and clicks. The same approach works well for newsletters, niche publications, or any content you want to monetize while keeping it clean and professional.
With Google Tag Manager, you can place chat widgets and pop-up messages directly into your flipbooks. These features help you connect with readers while they are still engaged.
You can add a HubSpot or Intercom chat button so readers can ask questions in real time. Or you can set up pop-ups that appear after someone scrolls through a few pages or stays on a page for a certain amount of time. These messages might promote a special offer, share extra resources, or invite them to take the next step.
Imagine a sales team embedding a live chat into a product brochure. A potential buyer is flipping through and has a question about pricing. Instead of leaving to search elsewhere, they type into the chat and get an instant response from a sales rep. That single interaction could turn a passive reader into a booked meeting or a signed deal.
Now picture a retailer promoting a new collection through a digital catalog. As someone browses a few product pages, a pop-up appears offering ten percent off their first order. The visitor clicks through, uses the code, and makes a purchase on the spot. That kind of real-time interaction creates urgency and drives action.
These kinds of tools and prompts based on user behavior, make your flipbooks more than just content. They become active parts of your customer journey, opening the door to higher engagement, more conversions, and better experiences.
Surveys help you understand what your readers think and how they feel. With Google Tag Manager, you can add surveys from tools like Typeform or Hotjar directly inside your flipbooks. This means readers can give feedback without leaving the page.
To make it easier for you to imagine the benefits, a training team might place a short survey at the end of an onboarding manual to check if the content was clear and useful. An internal communications team could add a quick poll to ask employees how they feel about a new policy or update. A retail brand might include a feedback form asking shoppers which products they would like to see featured next.
These surveys give you quick, direct insights that can help you improve your content and make smarter decisions.
Google Tag Manager lets you add interactive tools to your flipbooks like calendars, forms, surveys, or quizzes. These tools appear directly in the flipbook, over your content, and do not require any changes to the original design.
For example, a sales team can embed a Calendly calendar so prospects can schedule a demo without leaving the brochure. A training team might add a short quiz or feedback form using Typeform at the end of a learning module. You can also include contact forms so readers can ask questions or request follow-up.
Because everything is managed through Google Tag Manager, you can update or remove these tools at any time without republishing the flipbook.
Privacy is a big concern for many organizations, especially when sharing content with employees or customers. Google Tag Manager can help you stay compliant with privacy laws like GDPR by working with consent tools such as CookieYes or OneTrust.
These tools ask users for permission before tracking them. With Consent Mode, your analytics or marketing tags only activate if the user agrees. This means your flipbooks still work, but you only collect data when it is allowed.
For example, a financial services company in Europe might share a benefits brochure through Flipsnack. By using Consent Mode, they can make sure that tracking only happens for users who give consent. This helps them stay within legal rules and build trust with employees or readers.
It’s a simple way to stay safe, protect user privacy, and still get the insights your team needs.
One of the most valuable things you can do with Google Tag Manager is connect flipbook activity to your CRM, like HubSpot or Salesforce. This gives your sales and marketing teams insight into what content people are actually viewing.
For example, let’s say a software company shares a product guide through Flipsnack. If someone downloads the guide, Google Tag Manager can send that info to HubSpot and increase the lead’s score. If they click a call-to-action button inside the flipbook, the system can alert a sales rep to follow up.
This turns flipbook engagement into real data that helps your team respond faster and more effectively. It also means your content plays a clear role in driving sales and building relationships.
With Google Tag Manager in Flipsnack, your flipbooks are no longer standalone assets. They become part of a connected marketing and analytics system where every view, click, and action is tracked and sent to the right platform.
Whether you’re launching a retail campaign, managing internal communications, or running employee training, Google Tag Manager helps you turn flipbooks into measurable, conversion-ready tools that work across your tech stack. The result is cleaner data, better decisions, and content that proves its value.
This site uses cookies to improve your online experience, allow you to share content on social media, measure traffic to this website and display customised ads based on your browsing activity.
Privacy Policy