Best real estate communications solutions in 2025
Published: October 27th, 2025
As anyone in the real estate business will readily tell you, communication can make the difference between success and crushing failure. For fully digitalized agencies, achieving fluid communications means using the right software solutions.Â
​​What are real estate communication tools?
Real estate communication solutions are digital platforms that simplify how agents, brokers, and clients exchange information. These tools encompass messaging apps, video conferencing platforms, collaboration hubs, and SMS solutions tailored to real estate workflows.
Why real estate communication solutions matter:
- They enable faster, clearer communication with clients and colleagues.
- They reduce administrative burden and missed messages.
- They integrate seamlessly with CRMs and property management tools.
- They support remote work and mobile engagement.
Ultimately, effective communication tools empower agents to close deals faster, nurture stronger client relationships, and stay organized across every stage of the sales cycle.
How to pick the right real estate communication solutions
Selecting the best real estate communication solutions comes down to three main considerations:
- Purpose – Are you prioritizing client engagement, internal collaboration, or transaction coordination? Each tool serves a distinct role, and clarity on purpose helps avoid overlap or inefficiency.
- Ease of use – Will your team adopt it quickly without extensive training? Tools with intuitive interfaces encourage consistent use and smoother communication across departments.
- Scalability – Can the software adapt as your agency grows, adds agents, or expands to new markets? Scalable tools prevent costly migrations later on.
Smart real estate professionals balance simplicity with impact—choosing platforms that enhance teamwork while keeping communication organized and secure. Ultimately, the ideal setup blends messaging, video, document sharing, and automation tools into one cohesive ecosystem that evolves with your business.
| Tool | Best For | Standout Features | G2 Rating | Pricing |
| Zoom | Virtual showings, video calls | Screen sharing, HD video, breakout rooms | 4.5/5 | Free plan; paid plans starting from $14.99/month |
| Flipsnack | Internal memos, employee training | Drag-and-drop editor, professionally designed templates | 4.7/5 | Free two-week trial; plans starting from $35/month |
| Slack | Team chat, collaboration | Channels, integrations, searchable archives | 4.6/5 | Free plan; paid tiers starting from $8.75/user/month |
| Trello | Visual task management | Boards, lists, and automation features | 4.4/5 | Free tier; paid plans starting from $5/user/month |
| ClickUp | Project communication hub | Task chat, docs, goals, automation | 4.7/5 | Free version; paid plans starting from $10/user/month |
| Stackby | Custom CRM-style databases | Templates, integrations, and reporting | 4.6/5 | Free version; paid plans starting from $7/user/month |
| Mattermost | Secure internal communication and collaboration | Self-hosted deployment, data encryption, threaded messaging | 4.6/5 | Free plan; paid plans starting from $10/user/month |
| TextMagic | SMS communication with clients | Bulk texting, automation, delivery tracking | 4.6/5 | Pay-as-you-go; pricing from $0.04 per text |
| Microsoft Teams | Internal collaboration and file sharing | Chat, video calls, Microsoft 365 integration | 4.3/5 | Free plan; paid plans starting from $6/user/month |
| Loom | Video messaging and client walkthroughs | Screen recording, instant sharing, viewer analytics | 4.7/5 | Free plan; paid plans starting from $12.50/month |
Zoom
Best for: virtual showings and client meetings
Zoom remains one of the leading video conferencing tools on the market, and it enables real estate agents to conduct virtual open houses, property tours, and consultations from anywhere.Â
It’s ideal for maintaining personal client connections even when face-to-face meetings aren’t possible. Agents can share screens, record sessions, and create breakout rooms for multi-party negotiations.
Key features:
- HD video and audio conferencing
- Screen sharing and recording
- Waiting rooms and meeting passwords
My impressions
I first used Zoom during the COVID pandemic. At the time, it was relatively unknown, but in the years since then it has become one of the foremost video conferencing tools. It’s intuitive and easy to use, and quite full-featured.
Pricing
Free plan available; paid plans start at $14.99/month
Ratings
G2: 4.5 stars
Flipsnack
Best For: Internal communication materials and branded team resources
Flipsnack allows real estate agencies to design and distribute interactive internal documents such as onboarding guides, brand manuals, training materials, and performance reports.Â
Teams can create secure, visually engaging flipbooks that replace static PDFs—ideal for keeping internal communication consistent and professional. With analytics tracking, managers can monitor who viewed documents and how employees engage with content.
Key features:
- Drag-and-drop editor for internal brochures and guides
- Password-protected publications for secure sharing
- Analytics to measure internal engagement
My impressions
When it comes to internal communications, Flipsnack is my go-to. Creating company buletings, newsletters and even magazines is a cinch, and the version control is a lifesaver.Â
Pricing
Free two-week trial; paid plans start at $35/month
Ratings
G2: 4.6 stars
Slack
Best for: internal team collaboration
Slack centralizes team communication into organized channels, making it easy for agents, brokers, and assistants to coordinate in real time. It’s the usual communication platform for dozens of businesses, and it’s not hard to see why.
Messages, documents, and notifications stay searchable and accessible across all devices. What’s more, integrations with CRMs and task tools enhance workflow efficiency.
Key features:
- Channel-based conversations
- File and document sharing
- Integration with 2,000+ apps
My impressions
I use Slack for a variety of tasks in my day-to-day workflows. The UI is clean and intuitive, and the data cordoning features are great for keeping people and tasks organized.
Pricing
Free plan; paid tiers from $8.75/user/month
Ratings
G2: 4.6 stars
Trello
Best for: visual project and transaction management
Trello uses Kanban-style boards to help agents visualize property pipelines, client follow-ups, and open house schedules. Additionally, each card can store checklists, attachments, and comments, keeping everyone aligned. Automation features simplify repetitive tasks and reminders.
Key features:
- Drag-and-drop boards
- Power-Up integrations
- Workflow automation
My impressions
In my experience, Trello is perfect as a real estate communication solution for small teams and independent agents who prefer visual organization. Keeping everyone on track and on the same page has never been easier!Â
Pricing
Free tier; paid plans from $5/user/month
Ratings
G2: 4.4 stars
ClickUp
Best for: end-to-end task, chat, and document management
ClickUp unifies messaging, project planning, and document collaboration in one platform. What’s even better is that real estate teams can chat about listings, manage transactions, and share client notes without switching apps. Its automation and goal tracking features add measurable productivity gains. There are ClickUp alternatives on the market, but none quite meet the needs of business like the original.
Key features:
- Built-in chat and docs
- Real-time dashboards
- Custom automation
My impressions
While I haven’t used ClickUp as much as some of the other tools on the list, my professional evaluation is overwhelmingly positive. It’s clean, simple and feature-rich, with a bunch of handy tools and functions to make communication and collaboration easier.
Pricing
Free version; paid plans from $10/user/month
Ratings
G2: 4.7 stars
Stackby
Best for: custom workflows and data-driven real estate operations
Stackby blends spreadsheet simplicity with database power, enabling realtors to build personalized CRMs, communication trackers, and deal dashboards. It supports integrations with Google Workspace, Twilio, and other tools real estate teams rely on. It’s also a great airtable alternative, if you can’t stomach their high prices.
Key features:
- Customizable templates
- API and automation support
- Real-time collaboration
My impressions
I was skeptical when I first tried Stackby; an hour later, I put it down feeling like I had only just scratched the surface of everything it could do. It’s remarkably simple, but its features are downright impressive.
Pricing
Free version; paid plans from $7/user/month
Ratings
G2: 4.6 stars
Mattermost
Best for: secure internal communication and collaboration
Mattermost is an open-source messaging platform built for teams that need full control over their data and communication. It’s ideal for real estate agencies handling sensitive client or transaction information, as it can be self-hosted and customized for compliance and privacy.Â
The platform supports threaded messaging, video calls, and integrations with popular CRMs and workflow tools.
Key features:
- Self-hosted or cloud deployment options
- End-to-end encryption and data ownership
- Threaded conversations and channel organization
My impressions
I found Mattermost to be a strong alternative to Slack, especially for firms focused on data security. It’s highly customizable and reliable, offering peace of mind for agencies that prioritize client confidentiality.
Pricing
Free plan available; paid plans from $10/user/month
Ratings
G2: 4.6 stars
TextMagic
Best for: client SMS alerts and marketing
TextMagic enables agents to communicate directly with clients through SMS campaigns and automated alerts. It’s particularly useful for sending appointment reminders, new listing notifications, and follow-up messages. Features like the WhatsApp Business API integration also make it great for larger real estate agencies.
Key features:
- Two-way texting and scheduling
- Delivery and read tracking
- Contact list segmentation
My impressions
I liked TextMagic. It’s great for communicating with clients and prospects alike, and it’s got a lot of really handy features that help with SMS marketing campaigns as well as customers.
Pricing
Pay-as-you-go pricing from $0.04 per text
Ratings
G2: 4.6 stars
Microsoft Teams
Best for: all-in-one communication and collaboration across real estate organizations
Microsoft Teams delivers a unified platform for chat, meetings, calls, and document sharing. Logically, this makes it an excellent choice for real estate firms already using Microsoft 365.Â
Agents can host client meetings, share property files, and collaborate on marketing documents in real time. Additionally, the platform integrates seamlessly with Outlook, SharePoint, and OneDrive, keeping all communications and materials centralized and secure.
Key features:
- Integrated chat, video calls, and file sharing
- Microsoft 365 and CRM integrations
- Customizable channels for listings, clients, or projects
My impressions
Ah, Microsoft Teams. It’s ubiquitous enough that I’m sure you’ve heard of it. What can I say that hasn’t been said? There’s a reason every business and their mom uses this all-in-one communication suite.
Pricing
Free version available; paid Microsoft 365 Business plans start at $6/user/month
Ratings
G2: 4.3 stars
Loom
Best for: video messaging and virtual property walkthroughs
Loom enables real estate professionals to create and share short, personalized video messages or screen recordings with clients. It’s ideal for agents who want to send quick property overviews, explain complex documents, or give clients a visual update without scheduling a meeting.Â
Videos are instantly shareable via links, saving time while adding a personal, human touch to digital communication.
Key features:
- Screen and camera recording in one click
- Instant sharing via unique video links
- Viewer engagement analytics
My impressions
While a lot of the other tools on this list focus on video conferencing, Loom does the opposite, by eliminating needless video meetings wherever possible. I like it; the less time I spend yawning my way through meetings, the better!
Pricing
Free plan available; paid plans start at $12.50/user/month
Ratings
G2: 4.7 stars
FAQs
For remote real estate work, Zoom and Slack are the top choices. Zoom enables seamless virtual showings and consultations, while Slack centralizes team messaging and client file sharing. Together, they create an integrated communication system that supports mobility and responsiveness.
Yes, ClickUp scales exceptionally well for large real estate teams. It supports complex workflows, integrates with CRMs, and combines chat, documents, and project management in one platform. The result is a unified workspace that minimizes tool switching and boosts operational visibility.
Effective communication tools ensure clients receive timely updates, transparent progress reports, and quick responses.Â
Features like shared dashboards, video calls, and instant messaging enhance trust and reduce friction. This clarity helps clients feel informed and valued throughout the buying or selling process.
Free versions of tools like Slack, Trello, and Zoom can be sufficient for solo agents or small teams. However, paid plans unlock automation, integrations, and analytics crucial for scaling operations. Upgrading ensures better security and a more professional client experience.
Conclusion
In the competitive real estate market, clear communication isn’t just an advantage—it’s a necessity. Tools like Zoom, Slack, and TextMagic empower agents to stay responsive and client-focused, while ClickUp and Stackby streamline operational workflows.
By combining the right mix of platforms, agents can enhance productivity, improve client satisfaction, and drive more successful closings in today’s digital-first environment.
