Best real estate social media solutions in 2025
Published: October 16th, 2025
As a real estate agent, your most valuable asset is trust between you, your sellers and your buyers. In 2025, the most effective way to build this trust is by creating a relatable and dependable online presence using real estate social media solutions.
Trust isn’t the only benefit to having a robust real estate social media presence, however. There are a plethora of attractive benefits that can be gained by fostering your presence on social media. In this article, we’ll discuss the most important ones.
What are real estate social media solutions?
Real estate social media solutions are digital platforms and management tools that help agents, brokers, and teams build their brand presence, promote listings, and engage with clients online. They integrate multimedia, analytics, and automation to help streamline marketing across channels.
Why real estate social media solutions matter:
- Build brand recognition and local authority
- Showcase listings through video, photography, and testimonials
- Engage directly with buyers and sellers
- Drive traffic to listings and landing pages
- Track engagement metrics to refine strategy
By leveraging these tools, agents can create a consistent digital identity that translates into trust and measurable growth — all while saving time on manual content management.
How to pick the right real estate social media solutions
Selecting the right social media tools for real estate comes down to three essentials:
- Goals – Are you driving awareness, leads, or engagement? Facebook is perfect for lead gen, Instagram for visuals, and YouTube for storytelling. Match your goals to each platform’s strength.
- Ease of use – Can you manage content without it feeling like a full-time job? Tools like Hootsuite simplify scheduling, while Predis.ai automates creative posts so you stay consistent with less effort.
- Insights – Are you tracking what actually works? Look for tools with solid analytics that show engagement, reach, and conversions so every post moves the needle.
Smart agents choose platforms that are simple, scalable, and results-driven — creating a social media system that saves time, looks professional, and keeps the listings flowing.
| Tool | Best For | Standout Features | G2 Rating | Pricing |
| Flipsnack | Marketing material creation | Design studio, secure sharing, publication QR codes | 4.7/5 | Free, premium plans from $35/month |
| Visual marketing | Reels, Stories, Hashtag discovery, Highlights | 4.7/5 | Free (ads optional) | |
| Design inspiration | Idea Pins, SEO optimization, Collaborative boards | 4.5/5 | Free (ads optional) | |
| YouTube | Long-form storytelling | YouTube Studio, Shorts, SEO tags, Analytics | 4.7/5 | Free |
| Hootsuite | Multi-platform management | Scheduling dashboard, Analytics suite, Collaboration tools | 4.4/5 | From $99/month |
| Predis.ai | AI content creation | Caption generator, Brand kits, Content scheduler | 4.6/5 | Free plan; paid from $25/month |
| Later | Visual scheduling | Drag-and-drop calendar, Hashtag analytics, Auto-publishing | 4.6/5 | Free plan; paid from $25/month |
| Linktree | Link consolidation | Customizable bio links, Analytics dashboard, CRM integration | 4.7/5 | Free; premium from $5/month |
| Sprout Social | Advanced analytics | Unified dashboard, Team collaboration, CRM integration | 4.6/5 | From $249/month |
| Loomly | Content planning | Calendar scheduling, Post previews, Idea generator | 4.5/5 | From $32/month |
Flipsnack
Best for: interactive property brochures and digital listing presentations
Flipsnack allows real estate professionals to convert PDFs or images into interactive digital brochures, catalogs, and online presentations. Agents can showcase listings with embedded videos, clickable links, and image galleries. This creates a more immersive experience for potential buyers. This powerful flipbook maker is a great way to elevate property marketing while maintaining a professional, branded look.
Key features:
- Interactive brochure creation
- Video, link, and gallery embeds
- Branded templates and design tools
- Analytics for viewer engagement
- Easy sharing via link or embed code
My impressions
Flipsnack is one of the most versatile design and publishing tools I’ve ever used. For real estate agents, it can be a game changer if applied correctly.
Pricing
Free plan available; paid plans from $14/month
Ratings
G2: 4.8 stars
Best for: visual storytelling and brand awareness
Instagram’s photo-first format is ideal for agents who want to showcase properties, design ideas, and personal branding. With Instagram Reels, Stories, Hashtags and Highlights, agents can turn static listings into immersive storytelling experiences.
Consistent posting builds trust and keeps your brand top-of-mind for both buyers and sellers.
Key features:
- Reels and Stories
- Highlight collections
- Hashtag discovery
- Carousel posts
My impressions
I’ll admit it. I spend way too much time on this app; everybody does. Luckily, with some persistence you can take advantage of this by creating real estate content and growing your audience.
Pricing
Free with optional advertising
Ratings
G2: 4.7 stars
Best for: design inspiration and niche property promotion
Pinterest functions as both a search engine and a visual inspiration hub, making it perfect for promoting home design trends, renovation ideas, and property aesthetics.
Real estate professionals can attract long-term organic traffic by posting pins linked to listing pages or blog content.
Key features:
- Idea Pins
- SEO optimization
- Collaborative boards
- Keyword targeting
My impressions
I’m a huge fan of Pinterest. It’s a great real estate social media solution, especially if you want to maximize your brand’s visibility.
Pricing
Free with optional ads
Ratings
G2: 4.5 stars
YouTube
Best for: property tours and agent authority building
YouTube enables real estate professionals to deliver long-form content such as walkthroughs, neighborhood guides, and client testimonials. Video marketing boosts credibility and helps build personal connections before a first meeting even happens. Well regarded realtors such as Darren Robertson, Jade Mills and Matt Altman are all well known for their highly-polished video marketing.
Key features:
- YouTube Studio
- Shorts and playlists
- Channel branding tools
- Built-in analytics
My impressions
There’s not much I can say about YouTube that isn’t common knowledge. For real estate agents, it’s simply the best video hosting and sharing site on the internet.
Pricing
Free
Ratings
G2: 4.7 stars
Hootsuite
Best for: social media scheduling and analytics
Hootsuite consolidates multiple social media accounts into a single dashboard, saving agents hours each week. It allows scheduled posting, audience monitoring, and data-driven insights to refine strategy.
By automating routine publishing, agents can focus on client relationships and creative storytelling.
Key features:
- Cross-platform scheduling
- Analytics dashboard
- Team collaboration tools
- Engagement inbox
My impressions
While Hootsuite isn’t necessarily a must-have for every real estate agent, I think that any realtors targeting younger demographics will get a lot of use out of this tool.
Pricing
Plans start at $99/month
Ratings
G2: 4.4 stars
Predis.ai
Best for: AI-powered content creation and automation
Predis.ai helps agents and marketing teams generate social media posts, captions, and design templates in minutes. Its AI engine analyzes your niche and tone to produce content tailored to real estate branding, complete with visuals and hashtags.
Key features:
- AI caption generator
- Post and story templates
- Brand kit customization
- Auto hashtag suggestions
My impressions
Predis.ai is a game-changer for agents who want to post frequently without hiring a social media manager. If I was a real estate agent, I’d be using it all the time.
Pricing
Free plan; paid plans starting from $25/month
Ratings
G2: 4.6 stars
Later
Best for: visual scheduling and Instagram management
Later simplifies social media scheduling for real estate agents who prioritize visuals. Its drag-and-drop calendar makes planning content across Instagram, Pinterest, Facebook, and TikTok effortless.
The platform’s media library keeps photos, videos, and listing graphics organized, making it easy to maintain a cohesive brand aesthetic.
Key features:
- Visual content calendar
- Drag-and-drop scheduling
- Hashtag analytics
- Media library organization
My impressions
When I first fired up Later, I felt like I’d just planted myself in the captain’s chair on the bridge of the Enterprise. It’s a central control panel for your whole social media presence, and it feels great.
Pricing
Free plan available; paid plans starting from $25/month
Ratings
G2: 4.6 stars
Linktree
Best for: consolidating listings and contact links
Linktree helps real estate agents turn their social media bios into powerful lead funnels. By creating one simple, shareable link, agents can connect followers to multiple listings, virtual tours, and contact forms in seconds.
It’s a lightweight, mobile-friendly way to direct traffic from platforms like Instagram or TikTok to property pages or CRM forms.
Key features:
- Customizable bio links
- Listing and contact form integration
- Analytics dashboard
- Branded themes and buttons
My impressions
Linktree is a must-have if you’d like to use instagram as a lead generation tool. There are no downsides to using it!
Pricing
Free version; premium from $5/month
Ratings
G2: 4.7 stars
Sprout Social
Best for: enterprise-level scheduling and analytics
Sprout Social offers advanced social media management features designed for growing real estate teams and brokerages. It combines scheduling, engagement tracking, and in-depth analytics into one professional dashboard.
The platform’s CRM integration and reporting tools make it ideal for agencies that manage multiple agents or markets.
Key features:
- Unified scheduling dashboard
- Advanced analytics and reports
- CRM and ad integration
- Team collaboration tools
My impressions
If the price tag doesn’t scare you away, Sprout Social has one of the most impressive feature sets of any tool on this list. It’s great for real estate agents who want to post automatically to all social media feeds.
Pricing
Plans from $249/month
Ratings
G2: 4.6 stars
Loomly
Best for: social media planning and content approval
Loomly helps real estate teams plan, preview, and approve social media posts collaboratively. Its organized dashboard and content suggestion engine make it easy to stay consistent across multiple platforms.
With built-in post previews, agents can see exactly how each listing or promotion will appear before publishing.
Key features:
- Content calendar and scheduling
- Post preview and approval workflow
- Collaboration tools
- Performance analytics
My impressions
After trying it out for myself, I think that Loomly is best suited to larger teams. It most impressive features center around collaboration, which it does beautifully.
Pricing
Plans from $32/month
Ratings
G2: 4.5 stars
Frequently asked questions
The most effective platforms are Facebook, Instagram, YouTube, and Pinterest. Each caters to different content types, from property showcases to client testimonials.
Agents benefit by diversifying their presence, ensuring they reach audiences across both discovery and decision-making stages.
Posting 3–5 times per week helps maintain visibility without overwhelming followers. Consistency matters more than frequency, so agents should prioritize quality visuals, engaging captions, and timely responses. Tools like Hootsuite or Predis.ai simplify maintaining this rhythm.
Video marketing builds trust faster than static content. Virtual tours, agent introductions, and neighborhood walkthroughs give potential buyers a sense of familiarity and transparency, increasing the likelihood of conversion. Platforms like YouTube and Instagram Reels amplify this impact.
Yes, AI tools like Predis.ai streamline content generation, from caption writing to image design. They enable agents to maintain a consistent posting schedule while analyzing performance data for optimization. This automation reduces time spent on marketing and increases campaign efficiency.
Conclusion
As a real estate agent, managing your social media presence can be a frustrating and overwhelming task. With these software solutions, we hope that your workload will be made lighter. It won’t be effortless by any stretch of the imagination, but if you use the tools we recommended it will be a lot easier to keep everything under control. We hope it helps!
