Last updated: October 15th, 2025
Brochure design has come a long way from its early days. What started as a simple folded piece of paper advertising goods in general stores and mail-order catalogs has evolved into a powerful marketing tool that lives both offline and online. Even today, brochures remain one of the most reliable and cost-effective ways to promote products and services.
You’ve probably come across a brochure recently — maybe in a hotel lobby, at a trade show, or even in your mailbox. But chances are, you’ve also seen one online without even realizing it. Digital brochures have become the modern standard for many businesses, offering the same impact as printed brochures but with more flexibility, interactivity, and reach.
That’s where brochure design software comes in. These tools make it easy to create and share brochures without the costs and limitations of printing. Whether you’re looking for a simple brochure maker with templates or a more advanced digital brochure software for professional use, there are plenty of options to choose from.
Before diving into how these tools work — and which are the best brochure software solutions available — let’s start with a quick definition of what a brochure actually is.
A brochure is a type of marketing collateral (either printed or digital) that serves the purpose of informing the reader of a product or service in a visually appealing and straightforward manner.
Brochure design software is a type of creative tool that helps you plan, design, and publish brochures — whether printed or digital — quickly and efficiently. Traditionally, marketers and designers relied on complex desktop publishing programs to create print layouts. These tools were powerful but often time-consuming, expensive, and limited to static designs.
Modern digital brochure software, however, takes the process much further. It combines intuitive drag-and-drop editors, ready-made templates, and cloud-based collaboration features to make brochure creation accessible to anyone — not just professional designers. More importantly, it allows you to create interactive brochures that can be viewed, shared, and tracked online.
With the right brochure creation software, you can:
This shift toward digital brochure makers reflects how businesses now communicate: fast, data-driven, and sustainable. Instead of printing hundreds of copies, companies can publish one interactive version that reaches a global audience — all while saving time, money, and resources.
In short, brochure design software has evolved from a layout tool into a complete digital publishing solution.
For decades, printed brochures were the standard way to showcase products, promote services, and build trust with customers. But as marketing strategies and customer expectations have evolved, more and more companies are replacing stacks of printed brochures with sleek, interactive digital brochures created and distributed online.
This shift focuses on making smarter, more efficient marketing decisions. Digital brochure software offers clear advantages that printed materials simply can’t match:
By shifting their brochure strategy online, companies gain more control, reach, and flexibility — while cutting costs and staying environmentally responsible.
Digital brochures are expanding what brochures can do. Instead of a static handout, a brochure becomes a living, measurable marketing asset.
However, we don’t want to be ignorant to a few exceptions where a printed brochure is the right choice. As an example, if you own a travel agency in a small town, you might want to focus on conventional brochures.
Not all brochure design software is created equal. While traditional tools focus mainly on layout and print, modern digital brochure software is built to help businesses create, distribute, and track brochures entirely online. Whether you’re a marketer, designer, or business owner, choosing the right tool starts with knowing which features truly matter.
A great brochure maker should make the creation process fast and intuitive. Look for pre-designed templates, drag-and-drop editors, and flexible layouts that let you create professional brochures without relying on advanced graphic design skills.
Digital brochures stand out because they go beyond static text and images. The best tools allow you to add interactive elements — links, videos, animations, image galleries, buttons, or embedded maps — to turn a simple brochure into an immersive experience.
Unlike print, digital brochures can be shared instantly. A strong brochure publishing software solution lets you generate shareable links, embed brochures on websites, or distribute them through email, QR codes — all without downloading or printing anything.
Information changes quickly, and so should your marketing materials. Digital-first tools make it easy to update your brochure content instantly, ensuring your audience always sees the latest version without needing reprints.
One of the most valuable advantages of digital brochure makers is measurable performance. Analytics dashboards can show you how many people viewed your brochure, how they interacted with it, and which pages captured the most attention.
Especially for larger teams, features like shared editing, permissions, and version history make it easier to work together. Cloud-based tools also keep your files secure and accessible from anywhere.
Before selecting the tools featured in this list, it was important to define clear and objective criteria. Since brochures have evolved far beyond traditional print, the focus here is on identifying digital brochure software that can truly meet the needs of modern businesses.
The tools included in this roundup were evaluated based on five key factors:
Cost: How much a subscription or license to use the software costs
Features: What features the software offers, and how useful they are.
User ratings: The average user rating on Capterra and G2
Ease of use: How intuitive and efficient the interface of the software is.
Shareability: How easy it is to distribute brochures made with the software
Other elements — such as customer support, scalability, and integration options — also played a role in the decision-making process. However, these five factors were the primary considerations in determining which brochure maker software stood out as the most effective and user-friendly options on the market.
For this section, I’m going to be taking a look at what I believe are the best brochure makers on the market. Each of these software solutions have their own strengths and weaknesses, but all of them do at least one thing very well.
Flipsnack is a digital brochure software designed to simplify the entire creation and publishing process. It allows businesses to turn static brochures into fully interactive experiences that can be shared online instantly — no printing or technical design skills required.
Pandora, Delta, Electrolux, Converse, Marriot, Radioshuttle
Flipsnack brings together design flexibility and ease of use in a single platform. Its strong publishing and sharing capabilities make it ideal for businesses that want to modernize their marketing materials and reduce printing costs. Interactive elements and analytics also make it a great fit for teams focused on digital engagement and measurable results.
Marketing teams, sales departments, real estate professionals, and businesses that want to create and distribute brochures entirely online.
Capterra: 4.6/5 stars
G2: 4.6/5 stars
Adobe InDesign is a well-established brochure design software that offers unmatched precision and creative freedom. It’s a preferred tool for professional designers who want complete control over layout, typography, and branding.
Notable features:
Why Adobe?
InDesign is ideal for design teams that require advanced control and customization. While originally built for print, its export capabilities make it a reliable choice for creating polished digital brochures as well.
Who is it for?
Experienced designers, creative agencies, and marketing teams with in-house design expertise.
Pricing: Single user – $22.99/month
Capterra: 4.8
G2: 4.6
Canva is a widely used brochure maker known for its accessibility and large template library. It enables users to design attractive brochures quickly, even without a design background.
Berkshire Hathaway, HubSpot, Skyscanner, UNHCR, USA Today, Moneytree
Notable features:
Why Canva?
Canva is a great entry point for businesses that need straightforward brochure creation without complex design software. Its templates and online sharing options make it especially appealing for small teams and startups.
Who is it for?
Non-profits, schools and universities are a large target demographic, as many are eligible to claim free access to the tool.
Marketers are also among its target audience, although not the sole focus of the tool itself. It’s distinctly multi-purpose; whether you’re a college student or a CMO, there’s a good chance you can use this one on a daily basis.
Pricing: Free plan available; paid plans starting at $12.99/month.
Reviews
Capterra: 4.7/5 stars
G2: 4.7/5 stars
With over 2 million monthly visitors, Venngage is a major player in the digital brochure maker space. Known for its versatility, it offers a wide selection of templates and a flexible editor that makes it easy to design both digital and print materials.
The New York Times, AirBnB, Google, HubSpot
Why Venngage?
Venngage’s strength lies in its flexibility. Whether you’re creating brochures, reports, or marketing collateral, it provides design options that can adapt to many industries and use cases. It’s especially useful for teams that want a balance between ease of use and creative freedom.
Who is it for?
In my opinion, Venngage is best suited for marketing teams who intend to use print and digital media simultaneously. The collaboration tools are quite good, and its versatility makes it a very good option for companies looking to keep all of their marketing designs in one place.
Pricing: Free plan available; paid plans starting at $10/month (billed annually).
Reviews
Capterra: 4.6
G2: 4.7
Marq takes a more focused approach than some of the bigger names in this space. Positioned as an all-in-one content marketing solution, it’s designed to give small businesses powerful branding and publishing tools without requiring a big marketing budget.
Used by:
Reinhart Realtors, D1 Training, Berkshire Hathaway, Yext
Notable features
Why Marq?
Marq offers an impressive set of tools for small teams that need to create and distribute marketing materials quickly. Its simplicity, built-in media resources, and strong sharing capabilities make it ideal for lean marketing operations. With built-in security features and flexible pricing, Marq delivers solid value without the overhead of larger, more complex platforms.
Who is it for?
Small businesses and growing companies that need a practical, affordable solution for designing and distributing brochures without heavy design or IT resources.
Pricing: Free 14-day trial, Pro plan: $10/month per user
Reviews
Capterra: 4.6
G2: 4.4
Visme is a digital brochure software built to help teams create visually engaging brochures quickly. It combines a large template library with customization tools, branding settings, and real-time collaboration features, making it ideal for fast turnarounds.
Notable features:
Why Visme?
Visme focuses on speed and accessibility. Its intuitive editor and ready-made assets allow marketers and small businesses to create polished brochures without advanced design experience. It’s especially useful for teams that need quick delivery while maintaining branding consistency.
Who is it for?
Ideal for marketers, small business owners, educators, and content creators who want to design brochures without advanced design skills. It’s also great for teams needing branding consistency and quick turnaround times.
Pricing: Free plan available; paid plans starting at $12.25/month (billed annually).
Reviews
Capterra: 4.5
G2: 4.5
As with many areas of digital marketing, brochures have evolved from simple printed handouts into powerful, interactive communication tools. The right digital brochure software makes it easier than ever to design, publish, and share marketing materials that reach audiences instantly — without the costs and limitations of print.
The tools covered here give businesses a range of options depending on their goals, resources, and design needs. Whether you’re focused on ease of use, advanced customization, or full online publishing capabilities, choosing the right platform can make a measurable difference in how effectively your message is delivered.
If you’re ready to stop comparing tools and start creating, Flipsnack gives you everything you need to design, publish, and share digital brochures in minutes. No print runs, no complex workflows — just a powerful, easy-to-use platform built for modern marketing teams.
Flyers are short, single-page marketing materials designed to grab attention and generate interest at the top of the funnel. They usually contain a brief message, a clear CTA, and minimal product details.
Brochures are longer and more detailed. They’re typically used at the middle or bottom of the funnel to inform and persuade potential customers who already know about your product or service. Digital brochures take this a step further by adding interactivity, analytics, and instant online distribution.
Yes. Brochures remain a proven marketing tool when used strategically. They help educate and convince potential customers who are already interested in a product or service.
Digital brochures are especially effective because they’re easy to distribute, cost less than print, can be updated in real time, and allow you to track engagement. They work well alongside email campaigns, landing pages, and other digital marketing assets.
Digital brochures are faster to produce, cheaper to distribute, and more sustainable than printed materials. They can include interactive elements like links, videos, and animations, which makes them more engaging. Plus, with built-in analytics, you can see exactly how readers interact with your content — something print can’t offer.
Digital brochures are widely used across industries:
• Real estate – for property listings and virtual tours
• Retail and eCommerce – for product catalogs and promotions
• Education – for program overviews and event materials
• Travel and hospitality – for destination guides and service packages
• B2B marketing – for presentations, sales collateral, and proposals
The best brochure design software depends on your goals:
• Flipsnack – best for creating, publishing, and sharing interactive brochures online.
• Adobe InDesign – best for professional designers who need advanced layout control.
• Canva – best for quick, template-based designs.
• Marq – best for maintaining brand consistency across teams.
For most businesses looking for a complete digital publishing solution, Flipsnack offers the best balance of ease of use, interactivity, and distribution features.
Yes. With digital brochure software like Flipsnack, you can see how many people viewed your brochure, how long they spent on each page, and where they clicked. These insights help you understand what content resonates and can directly inform your marketing strategy.
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