As a marketer, I bet you heard and read about “brand storytelling” a couple of hundred times over the past few years. Everyone working in marketing, PR or advertising is talking about how brands should adopt (if they didn’t already) storytelling as a content strategy for their brands. But for me, brand storytelling is just […]
An attractive brand story is more than just words on a web page. A brand story is what lets your customers know exactly what you’re all about, and the steps you took to get to where you are today. It’s about telling a story; your story. Now more than ever, people are attracted towards brands […]
Most of the people think that the art of storytelling is something difficult and complicated, possessed only by a few skilled human beings. This couldn’t be farther from the truth. The reality is, everyone can master the art of storytelling through a lot of practice, ambition and with the proper toolkit. The aim of this […]