Published on: Octomber 15, 2024
Last updated: January 26, 2026
With the rapid evolution of digital marketing channels, brochures are often seen as outdated. In reality, they haven’t disappeared—they’ve evolved. Today’s digital brochures are interactive, easy to share, and fully measurable, making them a powerful complement to websites, email campaigns, social media, and sales conversations.
When used strategically, digital brochures help brands communicate more clearly, personalize messaging, and understand how audiences engage at every stage of the buyer journey. In this article, we explore real-world use cases and show how a modern brochure marketing strategy supports brand awareness, lead generation, and measurable ROI.
So what makes digital brochures such an effective tool for almost any brand, and how are marketers actually using them today? Let’s take a closer look.
A brochure is a promotional tool for presenting company, product, or service information. Its main purpose is to inform potential customers or other interested parties about a brand and everything it represents. The most commonly used brochure formats are bi-fold (or half-fold), tri-fold, z fold, and gate fold.
A digital brochure is an online version of a traditional printed brochure, created in an HTML5 flipbook format. Unlike static PDFs, digital brochures support interactive elements, can be shared instantly with a link, and allow you to track how readers engage with the content.
A brochure marketing strategy defines how brochures are created, distributed, and used to achieve specific marketing goals. These goals can include building brand awareness, presenting product information, or acquiring new customers through targeted messaging.
With the basics covered, let’s move on to the core of this article: practical ways companies use digital brochures in real marketing strategies. The examples come from industries such as food and beverage, real estate, insurance, and wholesale, showing how different teams use digital brochures to achieve clear business outcomes.
In most cases, every digital brochure you create should contribute to brand awareness. A brochure is often the first branded touchpoint someone interacts with, so consistency matters. When designing the layout, it’s essential to include core brand elements such as logos, color schemes, and typography.
For established brands, this may feel like basic business knowledge. However, when teams start using brochures as part of their digital marketing services, brand elements can easily become inconsistent across designs, campaigns, or regions.
Beyond brand identity, strong brand awareness brochures rely on visuals that support already engaging content. Personalizing brochures based on your products, services, or audience segments often makes the difference between your brand and a competitor. Relevance increases recognition, and recognition builds trust.
This is where having the right digital brochure platform matters. With Flipsnack, teams can maintain full brand control while scaling brochure creation across campaigns and teams:
Brand awareness brochures are your best opportunity to create a lasting impression with first-time readers. Understanding good brochure anatomy helps teams structure content, visuals, and interactions in a way that reinforces brand recognition at every touchpoint.
The real advantage is long-term impact. Strong brand awareness creates a domino effect in your marketing strategy, supporting trust, recall, and customer retention over time.
A strong example of a brand awareness brochure done right comes from Marriott Dallas, which uses digital brochures to extend its in-hotel experience into a polished online publication.
Their digital brochure reflects Marriott’s brand identity consistently across every page,, from typography and color palette to imagery and tone of voice. Instead of overwhelming readers with text, the brochure uses interactive elements such as clickable links, pop-up photo slideshows, and social media buttons to create a smooth, engaging experience that feels both modern and premium.
What stands out is how the brochure supports brand recognition without feeling promotional. Guests can explore hotel updates, amenities, and local highlights at their own pace, while subtle interactivity keeps them engaged longer. The result is a branded experience that mirrors the hospitality standards Marriott is known for: accessible, informative, and visually cohesive.
This approach shows how brand awareness brochures work best when branding isn’t just visible, but experienced.
When people think about digital brochures, increasing sales is often the first benefit that comes to mind. From the customer’s perspective, however, the real value is how easily they can understand, explore, and compare products, without friction or information overload.
Modern buyers expect more than static product lists. They want context, clarity, and relevance. That’s why effective product brochures are conversion-focused, designed around buyer intent and segmentation rather than volume. When brochures reflect previous interests, buying behavior, or the reader’s role, whether distributor, retailer, or end customer, they feel helpful instead of promotional.
Distribution plays an equally important role. A personalized, mobile-responsive brochure shared through email, sales follow-ups, or partner portals meets buyers where they already are. Built-in analytics then show how readers interact with the content, making it easier to identify what performs best and refine the experience over time.
Beyond everyday sales use, interactive product brochures also support product launches, partner enablement, and industry events, all from a single, reusable asset that can be updated and optimized continuously.
Chez Pluie, a boutique French Country antiques brand, used interactive product catalogs to better showcase its collections and engage customers beyond traditional online browsing. Customers spent an average of 9 minutes per catalog visit compared to 2 minutes on the website. Catalogs drove 50% of total monthly revenue in their launch month, newsletter subscribers doubled in the first month, and a catalog feature even led to recognition in The New York Times.
The wide sharing options offered by digital brochures make them a strong tool for customer acquisition over time. Most online buyers interact with a brand multiple times before making a decision, so it’s unrealistic to expect an immediate purchase after a single brochure interaction, whether it’s shared directly or discovered on your website.
The main goal of lead generation brochures is to engage prospects at the moment they’re most likely to take action. To do this effectively, the content must focus on the audience’s problem first. Strong copy speaks directly to challenges, use cases, and goals, helping readers recognize themselves in the solution.
To drive conversions, each brochure should guide readers toward one clear next step, such as contacting a sales team or subscribing for updates. Instead of redirecting readers elsewhere, the most effective brochures convert them where they already are. Built-in lead forms allow readers to submit their contact details directly inside the brochure, reducing friction and increasing completion rates.
In Flipsnack, lead submissions can be sent directly to tools like HubSpot or Salesforce, reviewed inside the platform, or exported as a CSV for follow-up. By combining audience-focused messaging, a single strong call to action, and in-content lead capture, digital brochures become a reliable entry point into the sales funnel, turning engaged readers into qualified leads over time.
What better example to use for customer acquisition brochures than a real estate company? This Highland Homes real estate brochure describes well how to create a complete argument for renting out this luxurious space, used for offering accommodation and food. This agency goes into plenty of detail, from who the operators are behind this space, why it was built using this architecture and design, how they see this space managed and used at its full potential.
Another powerful use case for digital brochures is targeted marketing campaigns. Feedback from retail clients navigating today’s digital landscape shows one clear trend: dynamic promotional content performs better for both new and existing customers. Whether you’re creating brochures, product catalogs, or flyers, digital formats make it easier to keep content relevant and up to date.
With digital brochures, teams can quickly adapt content based on who they’re targeting. For example, marketers can:
Since most businesses already understand their core buyer personas, this flexibility makes it easier to tailor content and design elements to each group. When it makes sense, multiple personas can be addressed within the same brochure using personalized messages and offers that increase relevance.
Printed brochures fall short when it comes to immersive shopping experiences. Digital brochures, on the other hand, create the perfect environment for multimedia elements that keep buyers engaged and shorten the path to purchase, such as:
Digital brochures also support omnichannel marketing efforts. They can be:
By tailoring digital brochures to specific audiences and demographics, brands increase relevance and revenue potential. In the next section, we’ll explore how these efforts translate into measurable ROI.
Considering you already know the main buyer personas for your products, craft customized content and design elements that resonate with each specific persona. Where it makes sense, combine them and use the same brochure. This customization comes with personalized messages and offers that increase relevance to your target buyers.
Returning to printed brochures, they’re once again extremely limited when it comes to offering immersive shopping experiences. Digital brochures, on the other hand, provide the perfect context for multimedia elements that captivate the buyer better. I’m talking about photo slideshows, product videos, product tags, buy buttons, and even shopping lists. Once you shorten the buying process for your audience, it can tip the scale to your advantage.
Last but not least, digital brochures have omnichannel marketing capabilities. They can be distributed far and wide to anyone with access to the Internet. The public sharing options include embedding a brochure on your website, sending it via email, or using the full-view link to distribute on any platform. This is a great method to reach new potential customers with the click of a button.
One of the biggest advantages of digital brochures is the ability to measure how they perform. You can distribute brochures across multiple channels and segment your audience perfectly, but without data, it’s impossible to know what’s actually working. So how do you evaluate the effectiveness of a brochure?
This section isn’t about a single brochure use case. Instead, it focuses on digital brochures as an essential tool for making marketing efforts measurable. Once you have access to real insights, you can make data-driven decisions and continuously improve your ROI.
To track performance, you need a digital brochure maker with built-in stats. These insights show how people interact with your content and where improvements are needed. For example, Flipsnack’s brochure maker provides metrics such as:
These insights help teams understand which content resonates, how audiences engage, and where friction may exist. Location and device data can also reveal valuable demographic patterns, making it easier to decide whether a brochure should be localized, translated, or optimized for mobile.
By analyzing this data, marketers can refine future brochures, reorder content to highlight what performs best, and remove elements that cause information overload. The result is a more focused experience that drives stronger engagement and measurable returns.
A strong example of brochure strategy in action comes from Radioshuttle®, a Swedish warehouse automation company. Before Flipsnack, their sales team relied on 45-slide PowerPoints and heavy printed brochures that were expensive to produce and difficult to share.
By switching to interactive Flipsnack brochures, Radioshuttle turned these materials into a true sales enablement tool. At trade shows like ProMat, every rep carried an iPad loaded with the brochure, featuring embedded videos, clickable navigation, and case studies. Prospects could explore solutions at their own pace, while sales reps had a consistent, branded story to present.
The results speak for themselves:
This shows how digital brochures aren’t just marketing assets — they can directly empower sales teams, cut costs, and increase ROI.
With the different brochure types covered so far, let’s look at how to create an interactive brochure from idea to implementation. Start by defining your audience and marketing objective. These two elements guide every design, content, and distribution decision that follows.
An effective digital brochure is built in a few clear steps:
Beyond interactivity and performance tracking, modern digital brochures should also be accessible. Flipsnack’s AI accessibility solution helps ensure your content can be used by everyone, without adding extra manual work.
The AI brochure enhancer can:
By combining interactive design, performance insights, and AI-powered accessibility, digital brochures become easier to manage, more inclusive, and more effective. Instead of spending time on repetitive tasks, teams can focus on creating stronger content while Flipsnack handles optimization behind the scenes.
Getting started with a brochure from scratch can be challenging, so I’ve compiled a list of digital brochure templates from different industries and use cases. Choose the one that best fits your marketing goal, and fully customize it with your brand logo, colors, and typography.
Impress your future clients with this interactive marketing agency brochure template. Just drag it into Flipsnack’s Design Studio and personalize it with your colors and fonts, upload professional photos. It’s easy to add links, videos, social media buttons, and contact forms. Write about your vision and mission, present your team and portfolio, and also add some of your clients’ testimonials.
Starting from the first pages of this digital marketing brochure template, designed for businesses looking to make a lasting impression with their product or service promotions. Built for marketing teams and small businesses, this template includes sections for product features, benefits, pricing, team presentations, and compelling call-to-action elements.
Check out Flipsnack’s real estate solution, presented in this editable real estate MLS-friendly brochure. Using the RESO system, we used the same identifiers to automate the design process for you and your agents. Add your brand kit, starting with the logo, custom typography, and colors to maintain your company’s identity throughout the publication. Include the interactivity I mentioned, such as a virtual tour, embed maps, videos showing off the property, and a photo slideshow.
Your tiptop shape properties deserve an even better presentation, in the form of this editable modern real estate smart template. The “smart” concept refers to automating the design process by connecting your MLS system to Flipsnack and by one click, your details will be transferred onto the existing layout of a template. Create real estate brochures that attract more leads in just a couple of clicks.
What is the first thing you look at when booking a hotel? The rooms, the facilities, distance to the beach or other touristic attractions? Well, if you’re in the hotel business, then you know how important all these details are. If you are looking for a new elegant and clean design, use this sales brochure for hotels template to refresh your marketing materials.
Professionally present your services with the help of this product innovation showcase example from Flipsnack. Display feature demonstrations through embedded videos and slideshows, while dynamic line, pie, and bar charts illustrate market potential and competitive advantages. Spreadsheet embeds via pop-up frames provide detailed specifications and performance metrics.
Universities communicate with diverse audiences, from prospective and international students to parents and faculty, making accessibility essential. An accessible digital brochure ensures that information about programs, admissions, and campus life is easy to navigate for everyone, including users who rely on screen readers or keyboard navigation.
A template like the online graduate university brochure template is designed to be mobile-responsive and accessibility-friendly, helping universities present key information clearly while meeting inclusivity standards. Used across admissions campaigns, email outreach, and virtual open days, accessible brochures help institutions create a welcoming first impression and reach a broader audience effectively.
After I covered the main topics about how digital brochures are used in marketing today, there might still be a couple of questions left. Or perhaps you want to only go through this part of the article.
Digital brochures are mainly used to offer information about a company (brand awareness), promote products to existing customers, or acquire new customers. In some marketing strategies, it makes sense to create a brochure that encapsulates all three uses, but be careful not to overload your audience with too diverse information. A brochure that has too many goals will fail to meet any of them.
Depending on the business, there are many strategies for attracting more sales through brochures. The most cost-effective would be distributing digital brochures with a click on any platform where your audience spends most of their time. If your audience is on the more traditional marketing side, consider printing your brochures and placing them where they are easily accessible.
A brochure can be considered interesting and engaging if it’s different from your competitors. So, make sure your brochure has interactions added to it, with relevant and personalized information for the people you want to share it with. Interactive elements such as videos, photo slideshows, and product tags attract potential buyers in a way that static printed brochures can’t.
Short answer: yes. Long answer: considering all the benefits of digital brochures in today’s marketing (fast and easy online distribution, ability to track their impact), they’re a highly effective and important informational and selling tool used by companies small and large.
There are rules for brochures, like in the case of every type of publication.
Firstly, don’t overcrowd the design and text, and make sure you captivate the audience from the cover.
Choose the right font and size for every information you include, and don’t send generic brochures to everyone.
Use white space strategically through space-saving interactions like slideshows and spotlight areas.
Lastly, implement a performance check tool and keep track of who interacts with each brochure.
There is no point in sharing a poorly designed brochure that will most likely fail at bringing any customers. A successful brochure includes detailed product descriptions, specifications, and benefits. Add all sorts of multimedia elements to encourage people to browse through your brochure. Photo slideshows, buy buttons, or a shopping list so potential customers can place orders directly through your digital brochure.
By now it is obvious that digital brochures play a major role in promoting, selling and acquiring new leads for your business. They are a great asset when used with other strategies in place, such as a well-designed company website, a series of emails that are relevant to your subscribers, etc. Like I have tried to show you in those real examples of different companies and brands, brochures take many forms and fulfill one of three main purposes: brand awareness, promoting and selling, or closing new deals.
With these benefits in mind, I encourage you to explore the potential of digital brochures in your own marketing efforts. A successful digital brochure requires thought out audience segmentation, personalized messages, and using the right distribution channels. Once you start experimenting with different tactics, you’ll get to know your audience better, which will lead to more sales in a shorter period of time.
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Hello , I am looking to get a digital brochure for my company . To be used on ipad and the computer.
Please let me know how long will you need to make this. There are alot of content on my side . Please can you call me this morning.
Thank you, Gurmit
Hi Gurmit, we are a do it yourself service, meaning that we only provide the software for our users, and they do the actual brochure themselves. You can easily sign up with Flipsnack and give it a try, to see how it works!