Published on: September 19, 2019
Last updated: November 18th, 2025
Typography does far more than make your catalog or brochure look attractive; it shapes how customers perceive your brand, read your message, and decide to take action.
The right font enhances readability, communicates tone, and ensures your design feels cohesive and professional – whether you’re publishing it online or in print. But with so many options out there, how do you choose the best fonts for your next project?
This guide breaks down the best typography fonts for catalogs and brochures, shows you how to pair them effectively, and helps you create designs that look as good as they read, either on-screen or on paper.
Before diving into font lists, keep these quick guidelines in mind:
| Why it matters | What to consider | |
| Purpose | Fonts should match your publication’s goal | Retail vs. internal catalog, promotional vs. informational |
| Audience | Tailor tone to your readers | Corporate clients vs. consumer shoppers |
| Format | Print and digital require different clarity levels | Avoid thin fonts for small screens or print |
| Licensing | Ensure you can use fonts commercially | Google Fonts are free; Adobe Fonts often require licenses |
| Platform | The design tool’s limitations | Flipsnack allows you to use your own fonts directly in your projects and make sure your team can access them. |
When choosing fonts for catalogs, prioritize legibility, versatility, and brand tone, especially if you’re designing a digital catalog. The key is to find a typeface that remains clear and easy to read even at smaller sizes. You never know how compact your layout might get, so it’s best to choose something simple, balanced, and adaptable across both print and screen.
Clean, modern, and easy to read, these fonts work beautifully for product listings and pricing details.
Retail and product catalogs pairing tip: Montserrat (titles) + Open Sans (body) creates a stylish yet highly readable layout.
Professional fonts that ensure clarity and precision for technical or manufacturing content.
Industrial & B2B catalogs pairing tip: Try Noto Sans Condensed (titles) with IBM Plex Sans (body) for a polished, business-ready catalog.
For brochures, the name of the game is eye-catching. A good brochure typography font will both complement the contents of the brochure and grab the attention of the reader. So, you really could say that there are infinite possibilities when it comes to picking a good brochure font.
But that’s not why you clicked on this article, is it? Even though the sky’s the limit with brochure fonts, here are some of my favorites:
Brochure font pairing tip: Combine Bebas Neue (headlines) with Lato (body) for a clean, professional layout that balances personality with readability. Perfect for corporate or product brochures.
When it comes to digital magazines, typography is where creativity meets readability. Unlike catalogs or brochures, magazines often use a wider mix of typefaces to express personality, set tone, and establish a strong editorial identity. The font you choose depends heavily on your magazine’s niche and visual style.
For instance:
Every magazine genre has its own visual language, and typography helps define it. But don’t worry about finding the “one perfect” font; it’s more about the right combination that fits your story and audience.
If you’d like to dive deeper into the best typefaces and pairings for magazines, we’ve already covered the best magazine fonts in another article. It’s very in-depth, and I’m sure you’ll find something useful.
Even the best fonts can fall flat without proper formatting. Use these rules to ensure your text always looks professional:
Choosing typography doesn’t have to be complicated. These quick tips will help you pick fonts that look great in both digital and printed catalogs and stay consistent across your brand.
Before thinking about style or aesthetics, make sure you’re using the correct font format, because it affects how your catalog renders, loads, and prints.
TTF (TrueType Font)
OTF (OpenType Font)
WOFF / WOFF2 (Web Open Font Format)
For most catalogs and brochures, especially those built in Flipsnack, TTF offers the best mix of performance, compatibility, and reliability.
Choose fonts that stay clear at small sizes and work well across screens and devices. Sans-serif fonts like Inter, Roboto, or Open Sans are excellent for digital catalogs.
In Flipsnack, all built-in Design Studio fonts are Google Fonts, so they’re free, accessible, and optimized for online readability.
Look for fonts that offer several weights (Light, Regular, Bold, etc.). This makes it easier to build hierarchy for product titles, prices, and descriptions without switching fonts.
If your brand font has limited weights, Flipsnack’s Brand Kit lets you upload your own fonts and pair them with a more versatile Google Font when needed.
If your catalog serves multiple regions, choose typefaces that support extended Latin, Cyrillic, Greek, or other language sets. Google Fonts, available in Flipsnack, are known for wide language coverage, keeping your text consistent across translations.
Variable fonts bundle multiple weights and widths into a single file, making them faster to load and more flexible, especially for interactive or mobile-first catalogs.
Google Fonts are free, accessible, and ideal for online catalogs. Adobe Fonts offer premium styles for high-end editorial projects, but require licenses.
For most product catalogs, brochures, and digital publications created in Flipsnack, Google Fonts are the most practical and reliable choice.
Typography isn’t just a design choice; it’s a strategic tool that shapes how readers experience your brand. You can have the most stunning visuals and compelling content, but if the font feels off, your message loses impact.
The fonts and pairings we’ve covered above are safe, versatile starting points for any catalog or brochure, whether printed or digital. But remember, the best typography is always the one that fits your brand’s personality and supports your content’s purpose.
Stay consistent, test your fonts across formats, and don’t be afraid to experiment until everything feels just right.
And when you’re ready to bring your typography to life in an interactive format, Flipsnack helps you do it seamlessly, keeping your brand fonts, colors, and design perfectly aligned across every page and every project.
Roboto, Open Sans, and Inter are all excellent for clarity, especially in detailed product catalogs.
Font choices significantly impact reader retention and engagement by affecting readability and the overall aesthetic of the brochure or catalog. A well-chosen font can make the text more accessible and enjoyable to read, leading to higher engagement levels. Fonts that are too complex or hard to read can deter readers, while those that are too common might not capture their interest. The right font enhances the message’s delivery, encouraging readers to spend more time with the content.
Yes, certain color combinations with fonts can significantly enhance readability and the aesthetic appeal of catalogs and brochures. High contrast between text and background, such as black on white or white on dark blue, improves readability. Colors can also be used to evoke emotions or highlight important information. However, it’s crucial to ensure that the color palette complements the font style and aligns with the brochure’s overall design theme to create a cohesive and attractive layout.
Licensing and font availability are critical considerations in selecting typography for commercial projects. Designers must ensure that they have the appropriate rights to use a font commercially to avoid legal issues. Some fonts may require the purchase of a license, while others might be freely available for commercial use. Availability can also be a concern, especially for unique or custom fonts that may not be widely supported across all platforms and devices, potentially limiting their use in diverse applications.
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