In product-heavy industries like construction, manufacturing, fashion, and appliances, catalogs aren’t just brochures; they’re the backbone of sales enablement. Yet for many companies, the process of creating and maintaining them feels overwhelming.
Some teams spend weeks designing over 200-page catalogs, only to struggle with broken connections between design tools and spreadsheets. Others rely on static PDFs or Canva brochures that can’t scale, forcing marketing managers to rebuild from scratch every time a product or price changes. For businesses launching their first catalog in years, the idea of keeping it updated across wholesale channels feels daunting.
And for organizations managing multiple partners and tens of thousands of SKUs, outdated CMS tools or international hosting platforms make it nearly impossible to keep catalogs secure, consistent, and easy to update.
The frustration is universal: catalogs either look outdated or take so much manual effort that sales teams lose confidence in them. Managers feel the pressure of tight budgets, shrinking timelines, and growing product complexity, all while trying to maintain credibility and deliver engaging, branded experiences.
That’s why more and more companies are turning to Flipsnack’s interactive, automated catalogs. From integrating with your product data for easier updates and supporting multi-brand, high-volume publishing with enterprise-grade security, Flipsnack makes catalogs scalable, engaging, and easy to manage, even for small teams with limited resources. And the results speak for themselves: higher engagement, faster updates, reduced costs, and catalogs that finally work as modern sales tools.
In the examples below, you’ll see how 9 companies across manufacturing, wholesale, retail, and services transformed outdated catalogs into dynamic digital experiences, each solving real pain points that might sound very familiar to you.
Electrolux, a global appliance manufacturer, needed a faster, more sustainable way to update and distribute product catalogs across many markets. Their marketing team in Sweden sought a digital catalog tool with interactive features and a mobile-friendly design to replace cumbersome print updates. By adopting Flipsnack, Electrolux created multiple interactive product catalogs for different regions, embedding rich media like product videos and images. This ensured trade partners and customers always had the latest info at their fingertips.
By using Flipsnack to create their product catalogs, Electrolux had the following results, Electrolux had the following results:
Flipsnack is a catalyst in our transition to a more sustainable business… combining the feel of a paper catalog with interactive features that take user experience to the next level.
Fabiola Vidal, Digital Marketing Product Owner at Electrolux.
By digitizing its catalogs, Electrolux not only reduced printing costs but also ensured the right catalog versions reach customers in seconds, not weeks, a huge win for product launch timing and partner satisfaction.
Managing product catalogs for a global jewelry brand like Pandora is no small feat. Pandora’s retail teams deal with 1,500+ jewelry variations and update collections six times a year.
In the past, Pandora France provided store staff with 300-page printed catalogs (plus a clunky POS search) – but finding a specific charm or ring was tedious, and updates required manually sticking new pages or reprinting catalogs. They realized this process was nearly impossible to help customers quickly, and always lagged behind new product launches
Pandora’s solution was to adopt interactive digital catalogs for both store staff and customers. With Flipsnack, they created a suite of digital catalogs and guides: for customers, an interactive engraving options catalog and special collections updated in real time; for store associates, smart barcode-enabled catalogs for instant lookups and digital ring sizers at their fingertips.
They started simple, placing QR codes in stores so shoppers could instantly scan and browse catalogs in their own language, with a clean, interactive layout and clickable hotspots for more details. The results were immediate:
But Pandora didn’t stop there. With Flipsnack’s Catalog Generator, they went a step further and fully automated their catalogs:
The catalog generator solution provided by Flipsnack has allowed us to significantly reduce non-sales tasks in our stores, saving valuable time on a daily basis. Our store teams are absolutely delighted. At the headquarters level, we truly appreciate the responsiveness of the Flipsnack teams and our shared motivation to further develop and enhance our catalogs.
Carla Michel d’Annoville, Pandora’s Retail Excellence Team
Chez Pluie is a boutique for French Country antiques founded in 2015 by Susannah and Hugh Cameron. With a small team of 8, they curate authentic decorative pieces and ship them worldwide. But like many in the antique trade, they faced a big challenge: traditional e-commerce layouts felt flat and transactional, failing to capture the warmth, elegance, and storytelling their brand was built on.
They needed a better way to showcase their collection, transport customers into the ambiance of Provence, and build deeper engagement.
The solution: Flipsnack became their digital atelier, a place to combine videos, slideshows, and product details into immersive catalogs. Their first milestone was a 30-page catalog that captured the spirit of their antiques, tested with select customers who gave overwhelmingly positive feedback.
The immersive experience resonated so well that customers began spending 9 minutes per catalog visit, compared to just 2 minutes on the website.
By using Flipsnack to create their home furniture product catalogs, Chez PLuie had the following results:
Flipsnack transformed the way we present our antiques. It allows us to combine videos, image slideshows, and interactive product information in a single view, significantly enriching the user experience. It’s a revenue-generating tool, which for us is way more valuable than a cost-saving tool.
Hugh Cameron, Founder of Chez Pluie
With Flipsnack, Chez Pluie revitalized its digital presence and built an immersive shopping experience that bridges tradition with modern technology. What began as an experiment in storytelling quickly became a revenue engine and a global brand amplifier. With plans for seasonal campaigns and special collections, Chez Pluie now sees Flipsnack not just as a catalog tool but as the cornerstone of its digital strategy.
Large retailers and supermarkets are also transforming their weekly flyers and product brochures into digital catalogs. Auchan, a global retail chain known for its hypermarkets, is one such company using Flipsnack to power its online catalogs. Traditionally, stores like Auchan print weekly deal circulars or seasonal catalogs (toys at Christmas, outdoor gear in summer, etc.).
By moving these publications online, Auchan can reach a wider audience instantly and update content as needed (for example, if a promotion sells out or a price changes, the digital catalog can be edited on the fly).
Auchan’s digital catalogs likely highlight weekly specials with interactive elements. A customer reading an Auchan flyer online could click on a product to see more details or reviews, add it to a shopping list, or even go to an e-commerce page to purchase for delivery. The integration of baskets or wishlists means the gap between browsing and buying is minimized. Emailing these catalogs or sharing them on social media also becomes easier than distributing paper flyers.
If you operate in retail (whether grocery, apparel, or department store), Auchan demonstrates the value of an online catalog for promotional content.
First, it reduces print and distribution costs, no longer relying solely on newspaper inserts or direct mail. Second, it offers a more engaging customer experience: digital pages can include recipe videos, product demos, or a quick-add-to-cart button that a paper flyer could never provide. Third, you can measure engagement, knowing which pages or deals customers interacted with most.
Auchan trusting Flipsnack for its catalogs signals that even at a massive scale, digital catalogs are reliable and scalable. The move online can also support sustainability goals by cutting paper waste, something many large retailers, including those in construction/DIY retail, are keen on.
Kishigo is a specialist in high-visibility safety apparel and personal protective equipment for workers in construction, road, and industrial environments. Their 2024 digital catalog showcases their commitment to safety, quality, and clarity in product communication.
Kishigo needed a clear, easy-to-navigate format to present many product lines, technical specifications, fabrics, and safety standards. Their customers (contractors, safety managers, industrial buyers) require instant access to detailed specs, size charts, and compliance information. A static PDF or print catalog risked being difficult to update quickly, confusing for users to navigate, and not ideal for digital or remote access.
By publishing their catalog via Flipsnack, Kishigo built an interactive digital version that opens with branding and is organized better, making it immediately clear and professional. The catalog is organized with an open-by-default table of contents so users can jump directly to categories, products, or safety compliance sections. High-quality images, consistent branding, and logical structure help make the product lines accessible and authoritative.
Creating their product catalogs with Flipsnack, Kishigo had the following results:
For companies like Kishigo in safety construction products, where technical detail, compliance, and clarity matter as much as appearance, an interactive, well-structured digital catalog delivers real value. Kishigo’s online catalog shows how an intuitive layout, immediate access to content, and strong branding help turn product specifications from a barrier into a feature, empowering both sales teams and customers, improving confidence, reducing confusion, and creating better buying experiences.
Cantia is a Mexican furniture and home décor brand known for its wide range of products across living, bedroom, and decorative categories. Many of their items aren’t displayed physically in stores, so showcasing the full collection digitally became essential to improving the in-store experience and streamlining product discovery.
Store staff struggled to keep 100+ page catalogs updated, and customers browsing in-store often had limited visibility into items not physically on display. Cantia needed a scalable way to showcase its complete offering in real time, while also making catalog management more efficient for the marketing team.
Flipsnack was the solution Cantia needed. Their interactive digital catalog was built with Flipsnack and displayed on digital screens throughout Cantia Decoración branches. It bridges the gap between limited showroom space and the full product range, allowing customers to explore detailed product information and place orders directly from the interface.
To simplify management, Cantia connected Flipsnack’s SKU tagging to a Google Sheets database, automating catalog updates and reducing manual work. Branded templates keep everything consistent, while the interactive format makes browsing more engaging for customers.
Creating their product catalogs with Flipsnack, Cantia had the following results:
Cantia’s move to an interactive, visually rich flipbook catalog raises the bar for furniture and home décor marketing in its market. By combining beautiful imagery, strong branding, and easier navigation, they transform what was once a heavy, inflexible product catalogue into a customer-friendly experience that inspires and converts. For other manufacturers of furniture and home decor, Cantia’s catalog is a model: one that balances aesthetics, information, and operational efficiency.
Decathlon is a major retailer of sporting goods with a broad catalog of equipment, apparel, and accessories. Decathlon Belgium uses Flipsnack to publish catalogs, enabling customers (and internal teams) to access seasonal or promotional offerings in a clean, digital format.
Physical promos and printed catalogs are slow and expensive to produce, and once they’re out in the world, any update, whether it’s a price change, stock adjustment, or design correction, is impossible without starting over. Errors persist, customers end up with outdated information, and internal teams are left scrambling to fix problems across multiple locations. For a retailer like Decathlon, where promotions move fast and product availability changes daily, the inability to update catalogs in real time was the biggest roadblock to keeping both customers and staff aligned.
Flipsnack was the solution Decathlon Belgium adopted. They used the flipbook format catalog is visually rich, showing product images clearly, well-organized into sections, enabling quick browsing of featured offers. The digital format allows Decathlon to share promotions faster, avoiding delays of print, and ensures that customers everywhere see the same up-to-date information.
Creating their product catalogs with Flipsnack, Decathlon Belgium had the following results:
Decathlon Belgium demonstrates how a major retailer can modernize promotional catalogs: delivering visual impact, operational agility, and cost efficiencies through a digital catalog tool. It’s a strong example for companies looking to blend strong visuals with practical promotion management, giving both customers and teams what they need: access, clarity, and relevance.
If you’ve made it this far, you probably recognize some of the same struggles these companies once faced: outdated print runs, endless PDF updates, clunky tools, and sales teams left guessing which version is current. These aren’t just minor inconveniences; they drain time, budget, and credibility.
The good news? You don’t have to keep working this way. Flipsnack has helped brands like Electrolux, Pandora, and others to turn their catalogs into modern sales tools that are always up to date, easy to share, and proven to drive engagement and revenue. More importantly, these companies have improved both the customer and employee experience: catalogs that are shoppable, accurate, and simple to update reduce lost sales, eliminate confusion, and build trust.
And here’s the best part: it doesn’t take a huge team or budget to see the same results.
With Flipsnack, you can:
What once felt like a burden can quickly become your most powerful sales asset. Your catalogs can move from slowing you down to driving growth, alignment, and confidence across your organization.
So, ask yourself: are you ready to turn the page on outdated catalogs? If the answer is yes, the next success story could be your own, joining the ranks of innovative companies already proving that catalogs can be as dynamic and modern as the products they showcase.
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