Last updated: June 20, 2025
For many companies, the internal newsletter is still one of the best ways to connect teams, share updates, and shape company culture.
But let’s be honest—most newsletters get ignored.
Whether you’re in HR, internal comms, marketing, or part of a leadership team trying to keep everyone aligned, you know the struggle: how do you write a good newsletter people actually want to read?
You make it interactive. You give people the sense they’re part of something, not just scrolling past another block of text.
In this guide, you’ll find practical tips you can apply right away when creating your company newsletter. And if you’re short on time, you’ll also discover ready-made newsletter templates in Flipsnack to help you move fast and keep your process smooth.
We’ll also show you how to track what’s working (and what’s not) using clear, useful stats.
A company newsletter is a digital publication that an organization sends on a regular basis to share updates, news, and announcements. It can be internal—sent to employees to align teams and reinforce company culture—or external, sent to clients, partners, or leads.
Internally, it’s usually created by HR, internal comms, or the marketing team. It keeps everyone on the same page without clogging inboxes with one-off announcements.
Externally, it might be sent through an email marketing tool, either to warm leads or as part of a cold outreach campaign. In this case, it supports thought leadership, keeps prospects engaged, or promotes new products or services.
Whether internal or external, a good company newsletter needs to be clear, engaging, and well-designed. If it looks like a Word doc from 2009, people will scroll right past it. Starting with customizable, professional newsletter templates makes the whole process faster and lets you focus on what matters: the message.
💡Tip: If you send your newsletters externally as an outreach campaign, you can do so by sourcing contacts through a LinkedIn email finder or using LinkedIn InMail templates.
We’ve already mentioned it a bit, but let’s take a closer look at the benefits when writing a company newsletter.
Instead of scattered messages or one-off emails, newsletters bring all the important updates into one place. From policy changes to product news, everyone knows where to look.
A well-written newsletter reminds employees of the company’s purpose and priorities. It’s a subtle but consistent way to reinforce values and culture without repeating a corporate mantra.
Especially in larger organizations or remote teams, internal communication helps departments stay aligned. Everyone sees the same information at the same time. It’s even better when you use Flipsnack’s Design Studio to create interactive newsletters that are easy to edit, brand, and share.
Company wins, team shoutouts, work anniversaries—newsletters give you a space to recognize contributions and build morale. People feel seen, not just managed.
For customers and partners, a company newsletter is a simple way to stay top-of-mind. Whether it’s updates, thought leadership, or product launches, it keeps your brand relevant and your audience informed.
When people feel informed, they feel included. A regular company newsletter helps build a culture of openness by sharing updates, decisions, and even challenges the company faces. It shows teams that leadership isn’t hiding behind closed doors.
That kind of communication builds trust and trust keeps people engaged.
The HR team at Keywords Studios (US) ditched bulky email attachments and static PDFs in favor of something better—interactive flipbooks. They needed a more engaging and secure way to connect with 750 employees.
Flipsnack delivered.
What changed:
Alisha VanTiem, Sr. Benefits Administrator, said that the ability to add videos, pop-ups, and links gave their internal updates a new life. It didn’t just look better—it worked better.
Now, let’s see a few popular approaches to creating a company newsletter.
What you include in a company newsletter depends heavily on its purpose (internal, external, or both) and your target audience.
The thing is, a company newsletter content should inform, engage, and maybe even entertain people a little. The goal isn’t just to “update.” You can also keep people interested and connected to whatever happened in a certain month or how often you send your company newsletter.
Here’s what you can include to make that happen:
Product launches, big wins, policy updates, or changes in leadership. This is the stuff people need to know. Keep it short and clear.
Recognize achievements. Welcome new hires. Celebrate milestones. It makes the newsletter feel more human and less like a memo.
Let teams share what they’ve been working on. It builds cross-team visibility and helps break down silos, especially in larger companies.
From internal training to product releases or team-building events—this is where people check what’s coming up. It saves you from sending five separate reminders.
Share helpful templates, process updates, or how-to content that makes daily work easier. Think “internal enablement,” not corporate spam.
A short note from a CEO or team lead can add weight to the newsletter. It shows people at the top are tuned in.
A quiz, meme of the month, or behind-the-scenes photo. Not everything has to be serious. A little personality goes a long way.
Also, quizzes turn passive readers into active participants, which helps people remember what they’ve read.
With Flipsnack, you can embed interactive quizzes directly into your flipbook. Use them to test knowledge, gather feedback, or track results. It’s a simple way to measure engagement and learning without sending people elsewhere.
So, let’s cover the whole process of how to write a newsletter for a company and how to make it as effective as possible.
Before you create anything, ask yourself: who is this for?
Is your audience made up of remote employees, in-office teams, HR leaders, C-level execs, or clients? Each group has different needs and expectations. Your content should reflect that.
Create a few reader personas. For example, if your audience includes content writers or virtual assistants, focus on updates that help them do their job better. If your HR team is managing remote workers, include reminders about policies, absence management policies, or internal initiatives.
Remote teams often miss the hallway chat or office posters. A newsletter helps fill that gap. Use it to make them feel informed and involved.
For in-office teams, include recaps of workshops or office events. Use photos and follow-up stories to create a sense of community and recognition.
💡Tip: For internal corporate newsletters, work with HR or check your company’s HR software to understand your team structure. This helps you avoid sending one-size-fits-nobody content.
Good content doesn’t just appear out of nowhere. You need a plan.
Start by creating a simple content calendar. Decide how often you’ll send the newsletter: monthly, quarterly, whatever fits your team. Then map out the core sections you’ll repeat in each edition. This could be a leadership note, internal news, project highlights, or team wins.
You don’t need to fill it all yourself. Ask team leads, HR, or department heads to pitch in. Set deadlines and build a simple workflow: who writes, who reviews, who designs, who hits publish.
Try to keep a running doc or spreadsheet with newsletter ideas. That way you’re not starting from scratch each time. And if something isn’t time-sensitive, save it for a slower month.
The goal is to avoid last-minute scrambles. With a bit of planning, your newsletter becomes a channel for effective communication.
The subject line is your first (and sometimes only) shot at getting people to open the newsletter. So make it count.
Keep it short. Make it specific. Give people a reason to care. A vague “Company Updates – June” won’t cut it. But “Your Raise, a New Perk, and 3 Wins This Month” might.
Avoid anything clickbaity or misleading. If you promise something in the subject, deliver it in the content. Otherwise, you risk losing trust fast.Think of it as your newsletter’s headline. Would you open it?
Your newsletter should be easy to read and visually appealing. Don’t try to impress with overly complex layouts. Keep it clean and structured.
Here’s what works:
Each newsletter should guide the reader toward something.
Maybe it’s a new policy they need to read. Or a survey to fill out. Or a blog post worth checking out.
Don’t cram in five different CTAs. Pick one. Make it clear. And give it space to stand out.
Most people check emails on their phones. If your company newsletter looks weird or loads slowly, they’ll close it fast.
Use responsive templates. Test on multiple devices before sending. Avoid walls of text and make sure buttons are easy to tap.
With a traditional newsletter provider like Mailchimp, you can check your email stats: opens, clicks, or unsubscribes. Handy, sure, but that’s where the story ends.
These statistics may not give you the information you need to improve your company newsletters. You don’t see which page grabs attention, where readers drift off, or how long they stick around.
Plus, the traditional newsletter doesn’t allow much room for interactivity.
To get a more detailed view and better engagement you’d need a flipbook newsletter format.
Which takes us to the next step –
A flipbook newsletter is a digital version of your newsletter that looks and feels like a real magazine or brochure. Instead of sending a long email with blocks of text, you design your newsletter as a visual, interactive document, then share it as a flipbook. Readers flip through it like pages in a book, right from their browser or phone.
What’s great about a flipbook newsletter:
For internal newsletters, a flipbook gives your content more life. Instead of a dry list of updates, you offer something your team actually wants to flip through. You can keep it short and punchy, or turn it into a monthly magazine-style recap of everything happening in the company.
Also, when creating a flipbook using the right platform, you also get analytics, so you can track who opened it, what pages they spent time on, and what they clicked. That’s useful if you want to see what kind of content actually lands with your team.
This is where Flipsnack comes in.
Your content deserves a home that feels just as good as the work you put into it. That’s where Flipsnack comes in. You’ve got a few options to create your corporate newsletter, depending on what you already have.
Only the first step changes — the rest of the process stays the same.
If your newsletter is already designed, just upload the PDF into Flipsnack. It’s easy to turn it into a flipbook.
💡Tip: Make sure your PDF is built with interactivity in mind. Leave space for links, videos, or other add-ons. See how to create a PDF in InDesign that supports interactivity.
Flipsnack has ready-made corporate newsletter templates you can customize. Pick one that fits your company, update the content, drag in your visuals, and you’re good to go. We’ll have a dedicated section later on for these templates
With Flipsnack, your newsletter doesn’t have to be just words on a page. You can add life to it with interactive elements like videos, clickable links, forms, slideshows, GIFs, and more. Whether it’s a message from the CEO or a behind-the-scenes peek at a recent project, it’s easy to embed rich content that feels dynamic and personal right inside your newsletter template.
When designing your company newsletter, just drag in the interactive features you need. Want feedback? Add a quick quiz. Want to guide readers to more info? Link out to other pages or resources.
You can also adjust the flipbook player: change the colors, add your logo, and make sure every newsletter stays on-brand.
To top it all off, a professional email signature generator can also help keep your branding consistent across all communications
Now that your corporate newsletter looks great and is packed with relevant content, it’s time to share it.
Flipsnack lets you:
Hitting “send” isn’t the end of the road. The real value comes after, when you look at how the company newsletter performed and what that tells you.
This can make such a difference in how you approach the next newsletter. If you tried including a new section or made a bold choice design-wise, it’s very useful to know the outcome and how your readers received it.
Flipsnack’s statistics offer valuable insights for your interactive company newsletters, to help improve your publications. Some examples include:
For a more in-depth look, readers’ statistics will only show results for readers you have in your workspace. As opposed to general statistics, where you can access insights on everyone who reads your publication. Use these statistics to find out which elements need to be removed, added, or rearranged in order to achieve better results.
And just like that, we answer the question on how to make a company newsletter.
Some of the best company newsletters might come from a template that inspires you. So, let’s see a few corporate newsletter templates to help you build your next one.
This interactive employee newsletter template is built for internal comms teams who want to keep things clear, clean, and actually read. It includes space for company news, employee shout-outs, policy changes, and upcoming events—all in a layout that doesn’t overwhelm.
It’s fully editable, so you can swap in your own text, images, and videos. You can even add slideshows, captions, or short clips from recent team events to make it feel more alive. Basically, it does the job without being boring.
Designed with large organizations in mind, this company newsletter example covers all the formalities: company performance updates, leadership notes, industry news, and event announcements.
The structure of this digital corporate newsletter template keeps things professional, but you can still add interactive elements like videos, captions, or even a Google Form to get quick feedback from your teams. It works great if you’re trying to strike a balance between looking serious and keeping people engaged.
This editable electronic newsletter template is made for businesses that want to keep their updates sharp and easy to digest. Use this newsletter format for your company to share promotions, announcements, or behind-the-scenes content.
The layout is modern and mobile-friendly, with spots for videos, slideshows, links, buttons, and even a survey. It’s a simple way to make your newsletter feel personal and interactive. Just edit, share, and you’re good to go.
If your team runs on visuals, this company newsletters example is for you. It’s made for designers who want their newsletters to look as good as the work they’re sharing.
The layout of this interactive graphic newsletter example plays well with Flipsnack’s stickers, GIFs, and illustrations, and it’s easy to brand it your way. Add your logo, fonts, and color palette to keep it cohesive. Whether you’re sharing work in progress or launching a creative campaign, this template lets the visuals lead the way.
This organizational newsletter template is built for interactivity from the start—think go-to-page buttons, embedded slideshows, subtle animations, and videos from team events. Once you’ve set up the layout, bring in your branding: logo, fonts, colors, and more.
You can even add a custom domain to this employee business newsletter template for cleaner links when sharing it through your company’s SSO for viewers. It’s a smarter, more engaging way to keep employees in the loop. Plus, it gives you some more staff newsletter ideas.
Work newsletters don’t have to be boring. They also shouldn’t feel like a chore, either to write or to read.A good corporate newsletter keeps people informed, aligned, and even a little excited to open the next one. But that only happens when you treat it like a real product. With clear goals, a strong structure, and content that actually matters
If you’re rethinking how to approach work newsletters, Flipsnack gives you the tools to build something interactive, track performance, and make changes that count. Start with a template and see where it takes you.
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Good luck :)