Top 5 interactive features to enhance digital booklets

If you’re leading a B2B marketing team, you’ve probably faced some big challenges: static content that doesn’t grab attention, engagement rates that don’t hit the mark, and a constant need to scale your efforts without adding extra stress to your team. That’s where Flipsnack’s interactive features for digital booklets come in.

Interactive digital booklets can be a game-changer for marketing leaders who want to enhance content engagement and modernize their strategy. These tools take the traditional and static PDF  to the next level, offering a dynamic way to present your information, captivate your audience, and drive measurable results.

Think of embedding product demo videos directly into booklet materials, adding clickable links, or incorporating interactive charts to present data in a compelling way. With the right digital publication tools, businesses can create professional experiences that engage and drive successful outcomes.

In this article, we’ll explore how businesses can elevate their content with Flipsnack’s top 5 interactive features for digital booklets. Whether your company aims to drive engagement, generate leads, or provide your team with scalable tools, these features are designed to make the job easier.

Let’s dive in and see how interactive booklets can transform your company’s content strategy.

Why interactivity is essential for digital booklets

Content consumption has changed dramatically. Audiences no longer have the time or the patience for long, static PDFs or one-size-fits-all content. With shorter attention spans and increasing demands for personalized, actionable information, traditional approaches to content often fall flat.

Interactive booklets are more than just visually appealing. They’re designed to capture and hold attention, turning passive readers into engaged participants. For B2B marketing teams, this means you can deliver value while driving key business outcomes like lead generation and pipeline growth.

Here are some key benefits of interactive digital booklets:

• Deliver dynamic experiences through embedded videos, clickable links, and animations to create content that engages the audience.
• Personalize content at scale by tailoring your booklet with features like interactive charts or product tags to make the experience relevant to your audience’s needs.
• Track performance with analytics tools, businesses can see how users interact with the content, giving the data to refine strategy and boost ROI.

For B2B marketers, every touchpoint matters. Interactive booklets not only help businesses stand out in a crowded market but also support a company’s broader goals. They enhance engagement metrics, support lead generation efforts, and improve ROI by helping to deliver more impactful content while gaining insights into what resonates with audiences.

Interactive digital booklets are more than a trend. They’re a strategic solution for organizations, marketing teams, HR managers or anyone looking to innovate and adapt to modern content consumption habits.

And now, let’s explore how Flipsnack’s dynamic features can help to create memorable, high-impact content that delivers measurable results.

 Top 5 interactive features to enhance your digital booklets

Even though Flipsnack is the fastest PDF converter on the market that converts any PDF document into a digital publication with a 3D page-flipping effect, its capabilities go way beyond that. Our evolving software can help organizations achieve their desired success through various CMS capabilities, content creation tools and many others. 

Let’s take the features one by one.

1. Bring the story to life with embedded videos

When it comes to engaging your audience, video is one of the most powerful tools at disposal. Embedding videos in digital booklets takes storytelling to the next level, providing a dynamic way to showcase a company’s message, product, or expertise. Whether presenting a corporate overview, walking prospects through a product demo, or offering step-by-step tutorials, interactive video content helps you connect with your audience and leave a lasting impression.

Flipsnack makes embedding videos in your digital booklets seamless by offering an intuitive and user-friendly Design Studio. Simply drag and drop your video file or link to a hosted platform like YouTube or Vimeo. Users can place the video directly into the digital booklet and can customize its placement to align with the brand’s design and content flow. They can even track how users interact with videos using Flipsnack’s statistics, helping them to measure ROI and refine their strategy.

Videos are incredibly effective at communicating complex ideas quickly and efficiently. By embedding videos in your digital booklets, you can simplify complex information. For instance, businesses can demonstrate product features or services instead of relying on lengthy descriptions. Or add a personal touch by using a video to tell your brand’s story or highlight key team members, creating a stronger connection with the audience. Ultimately, videos encourage action, mainly if you include clickable CTAs within or below the video, guiding viewers to take the next step.

Imagine a B2B company using a digital advertising booklet to present its sales strategies or convey offers to stakeholders. Instead of pages of text, they embed a professionally crafted video highlighting the company’s achievements, vision, and goals. Viewers can watch a concise, compelling story unfold—making the information memorable. Or a real estate agent adding a video of the property area’s location to make the presentation more impactful.

2. Capture valuable data with customizable lead forms

Customizable lead forms are a game-changer for B2B marketers looking to streamline lead generation and qualify prospects effectively. By embedding lead forms directly into your digital booklets, you can collect valuable data without disrupting the user experience. Whether you’re sharing an employee benefits booklet or an internal booklet, these forms create a seamless pathway for capturing information like names, email addresses, job titles, and company details.

Flipsnack’s customizable lead forms integrate directly with major CRMs, helping you track Marketing Qualified Leads (MQLs) and connect your booklet engagement data with your sales pipeline. When a lead submits their information, it’s automatically synced with your systems, allowing you to measure impact and refine strategies. In Flipsnack you get data-based statistics for this feature separately from the usual interactivity ones. We also provide Zapier integration to make the whole process of gaining leads even easier. 

With Flipsnack, turning digital booklets into lead-generation tools has never been easier. In our Design Studio, users will also find engagement interactions such as questions and quizzes, which transform passive readers into active prospects.

Think of sharing a comprehensive marketing booklet or product booklet that dives into industry trends. Instead of just offering a download link, you include a lead form on the first or last page to gather prospect information. Not only does this ensure you connect with genuinely interested leads, but it also provides your sales team with actionable data to nurture those prospects.

Unlike traditional methods that require external tools or links, embedded lead forms keep users engaged with content. This approach reduces friction, improves conversion rates, and helps you qualify leads faster. Plus, you can tailor the form fields to capture the specific data you need, ensuring each submission aligns with your marketing goals.

3. Visualize data with interactive charts

Complex data can overwhelm stakeholders, but interactive charts in digital booklets make it easier to present insights in a clear, actionable way. By turning raw numbers into visually engaging graphics, you help decision-makers understand key trends, compare metrics, and uncover opportunities – all in an intuitive format.

With Flipsnack’s digital booklet maker, you can embed interactive charts that turn complex information into actionable insights. These charts help you present data in a way that engages and informs your audience.

Static charts often fail to convey the full story, while interactive options allow users to engage with the data directly. Stakeholders can explore details by filtering metrics, adjusting timeframes, or focusing on specific categories, enabling a deeper understanding of the information.

Let’s say a company wants to present a sales booklet to regional managers. Instead of sending a static document, they include a digital booklet with interactive charts. These charts allow managers to filter sales data by region, product, or quarter, making it easier for them to pinpoint successes and areas for improvement. The result? A more dynamic and actionable report that fosters collaboration and strategic planning.

So enhance your data presentation with interactive charts that connect seamlessly to your spreadsheets. It’s ideal for visualizing survey results and enabling businesses to convey complex information more effectively than traditional tables or text-heavy formats.

4. Drive conversions with product tags and buy buttons

Flipsnack’s interactive features for digital booklets make adding product tags and shopping lists intuitive and effective. Whether you’re creating a promotional booklet or product booklet, these features ensure your content is not only engaging but also actionable, driving measurable results for your business.

For B2B marketers in industries like retail, manufacturing, or wholesale, the ability to seamlessly connect content with purchasing actions is a game-changer. By embedding product tags in digital booklets, you can transform static product catalogs into interactive shopping experiences that drive conversions and streamline the buyer journey. And even if the booklet’s purpose is not for sale, businesses could still add Flipsnack’s product tags to better present a product’s description. Adding more information in a separate pop-up makes the digital booklet’s design look professional and clear.

Let’s say you’re showcasing a product catalog for a B2B audience. Instead of listing specifications and contact details for inquiries, you add product tags that allow buyers to:

• View product details instantly.
• Add items to a shopping list for easy reference during meetings or discussions.
• Complete purchases directly from the booklet with just a few clicks.

This streamlined process eliminates friction and speeds up decision-making, making it easier for buyers to take action.

5. Showcase content dynamically with Iframe embeds

When it comes to presenting visual content, Iframe embeds offer a versatile solution that elevates your digital booklets. By seamlessly integrating photo slideshows or embedding virtual tours and other multimedia content, you can deliver engaging and impactful experiences. Whether showcasing a portfolio, highlighting events, or displaying dynamic product galleries, Iframe embeds bring your content to life.

Iframe embeds don’t just enhance your booklet—they also expand its reach. By embedding your digital booklet on your website, you can create a seamless experience for visitors, keeping them engaged with interactive visuals. Businesses can also offer easy access to content without requiring additional downloads and maximize visibility by integrating booklets into key web pages, such as landing pages or resource hubs.

With Flipsnack’s Iframe embed features, you can integrate dynamic, interactive content that elevates your communication, making your digital booklets stand out in competitive markets.

Here’s a video tutorial presenting all the benefits digital booklets have.

Leverage Flipsnack for digital booklet needs

Interactive digital booklets are more than just a content format—they’re a strategic tool for modern B2B marketing teams. By incorporating interactive features for digital booklets like videos, lead forms, product tags, and iframe embeds, you can create engaging experiences that captivate your audience, drive measurable outcomes, and scale your content efforts effectively.

Flipsnack’s powerful tools empower marketing leaders to take their content strategy to the next level. Whether you’re focused on improving engagement metrics, streamlining lead generation, or aligning content with your business goals, Flipsnack makes it easy to design professional, interactive booklets that deliver real results.

It’s time to leave behind static PDFs and outdated formats. With Flipsnack, you can create digital booklets that don’t just inform – they inspire action.

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