Maximizing reach: How to embed digital flipbooks on different platforms

By Sergiu Vidican|

Engaging interactive content is essential for capturing and retaining your audience’s attention. Digital flipbooks offer an interactive and visually appealing way to present your content, whether a product catalog, a digital magazine, or an interactive brochure.

However, creating a stunning flipbook is the first step—the real impact comes when you share it effectively. That’s where a flipbook embed plays a crucial role.

In this article, we’ll walk you through embedding your Flipsnack flipbook on different platforms, making it accessible to your target audience wherever they are.

Why embed your flipbook?

Embedding your Flipsnack flipbook on various platforms offers several advantages:

Increased visibility and reach: By embedding your flipbook on different websites and platforms, you expose your interactive content to a broader audience.
Improved user experience: Readers can interact with your flipbook directly on the page without leaving the site.
Better integration with existing content: Embedded flipbooks seamlessly blend with the platform’s design and other content.
SEO optimization: Properly embedded flipbooks can contribute to your overall SEO strategy.

Maximizing reach: How to embed digital flipbooks on different platforms banner

Getting your embed code from Flipsnack

Before you can embed your flipbook, you’ll need to get the embed code from Flipsnack. Here’s how:

1. In the Main Dashboard, navigate to the flipbook you want to embed.

2. Click on the three dots icon to access different options, and click on Embed.

3. On the new page, you can see a preview of the embed, access the customization page, and set different embed options. Choose the starting page for the embed, and copy the embed code.

Let’s look at how to embed your flipbook on popular platforms.

How to embed a flipbook on WordPress

WordPress is widely used for blogs, business websites, and e-commerce stores. Embedding a flipbook on WordPress can help:

Showcase product catalogs for online stores
Present digital magazines or newsletters for media sites
Display interactive annual reports for corporate websites
Offer downloadable content in an engaging format for lead generation

WordPress embed

1. Open your WordPress post or page editor.

2. Click on New block, then Custom HTML.

3. Paste the Flipsnack embed code in the HTML block.

4. Update or publish your post.

Benefits: Embedding flipbooks in WordPress can significantly enhance your website’s content. It allows bloggers to transform traditional posts into interactive experiences, helps businesses showcase product catalogs dynamically, and enables online magazines to offer a true-to-print reading experience. This can lead to increased user engagement, a longer time on the page, and a more professional appearance for your WordPress site.

Here is the embedded flipbook embedded in WordPress:

How to embed a flipbook on Wix

Wix is popular among small businesses and creatives. Embedding a flipbook on Wix can:

Exhibit portfolios for photographers or designers
Present menus for restaurants
Display property brochures for real estate agents
Showcase lookbooks for fashion brands

Wix flipbook embed

1. Edit your Wix site.

2. Click the Add button on the left sidebar, then on HTML Code.

3. Click on the element, choose Edit HTML, set it to HTML Code, paste your Flipsnack embed code into the box, and click Save.

4. Adjust the size and position as needed.

Here is the embedded flipbook in Wix:

Benefits: Integrating flipbooks into your Wix website can elevate your design and user experience. For creative professionals, it offers an elegant way to display portfolios. Small businesses can use flipbooks to present service brochures or product catalogs in a more engaging format. Event planners can showcase interactive event programs. This interactive element can help Wix sites stand out, potentially increasing visitor engagement and conversion rates.

How to embed a flipbook on Squarespace

Squarespace is known for its aesthetic templates, which are often used by creatives and small businesses. Embedding a flipbook on Squarespace can:

Present digital art catalogs for galleries
Showcase event programs for conference organizers
Display course catalogs for educational institutions
Offer interactive guides for travel and tourism businesses

Squarespace embed

Edit the page where you want to embed your flipbook.

Click Add Block, then click on Embed.

Choose the element, click on Code snippet, Embed data, then paste the Flipsnack embed code into the Code block.

Add a custom image or a description.

Adjust the block settings if necessary.
Once complete, click on Save, then Exit.

And here is the embedded flipbook in Squarespace:

Benefits: Embedding flipbooks in Squarespace can complement the platform’s sleek, design-focused approach. It’s particularly beneficial for visual artists and photographers to display their work in a gallery-like format. Restaurants can present their menus in a more upscale, interactive way.

For content marketers, flipbooks can transform whitepapers or case studies into captivating, easily digestible formats. This can enhance your Squarespace site’s overall aesthetic while providing visitors with a unique, interactive experience.

How to embed a flipbook on Shopify

Shopify is a leading e-commerce platform. Embedding a flipbook on Shopify can:

Display interactive product catalogs
Showcase user manuals or product guides
Present lookbooks for seasonal collections
Offer digital versions of print catalogs

Shopify flipbook embed

Go to your Shopify admin and select the page where you want to embed the iframe.

Once you have selected the page (in this case, a blog post), click the Show HTML button.

Paste the HTML code of your iframe into the HTML block.

Flipbook embed in Shopify custom HTML block

Click Save to apply the changes.

And here is the embedded flipbook in Shopify:

Benefits: Embedding flipbooks in Shopify can transform your product catalogs, lookbooks, or user manuals into interactive experiences, potentially increasing customer engagement and sales.

How to embed a flipbook on Weebly

Weebly is a user-friendly website builder. Embedding a flipbook on Weebly can:

Showcase portfolios for freelancers
Display event brochures for local businesses
Present course materials for online educators
Offer interactive company profiles for startups

Weebly embed

Create a new Weebly page or edit an existing one.

Drag and drop the Embed Code element on the page.

Click inside the embed code element and select Edit Custom HTML.

Paste the Flipsnack embed code into the pop-up window.

Click Save, Update, or Publish in the upper right corner.

And here is how an embedded flipbook looks in Weebly

Benefits: Flipbooks can add a professional touch to Weebly sites, making them ideal for small businesses, personal blogs, or community organizations looking to present information engagingly.

How to embed a flipbook on Medium

While direct embedding isn’t possible, sharing flipbooks on Medium can:

Enhance long-form articles with interactive content
Provide supplementary materials for stories
Increase engagement with visual storytelling

Medium flipbook embed

Unfortunately, Medium does not directly support embedding HTML iframe codes.

However, you might consider:

Create a new story on Medium.
Instead of embedding, you can add a link to your flipbook.
Write an engaging description to encourage readers to click through.

Benefits: While not a direct embed, sharing flipbooks on Medium can enhance your storytelling, especially for long-form content or visual stories.

How to embed a flipbook on LinkedIn

LinkedIn is a business and employment-focused social media platform. Embedding flipbooks on LinkedIn can:

Enhance professional presentations and thought leadership articles
Showcase company reports and whitepapers
Present industry research in an engaging format
Offer interactive resumes or portfolios

LinkedIn embed

Start writing a new LinkedIn article.

Click on the “Add Embed” icon in the editor and paste the URL of your Flipsnack flipbook.

Keep in mind that some restrictions might apply. If the embedded code isn’t accepted, you could post the link to the flipbook in the article.
Once done, publish your article.

Benefits: Embedding flipbooks in LinkedIn articles can enhance professional content, making reports, portfolios, or thought leadership pieces more engaging and interactive.

Let’s take a look at two other popular sharing methods: social media and email. Although you can’t embed your flipbooks on social media or email, there are workarounds:

While social media platforms don’t allow direct embedding in the same way as websites or blogs, you can still share your flipbook interactively:

Create a post with the link: Share the direct link to your flipbook in a post. Flipsnack’s shareable link opens your flipbook in a new tab with all interactive elements intact.
Use visual previews: On platforms like Facebook, Twitter, or Instagram, share a preview of your flipbook (a screenshot or video snippet) along with the link. This can drive traffic to your embedded flipbook.

Embedding flipbooks in emails and newsletters

Emails and newsletters are another excellent way to share your flipbook with a targeted audience:

Use an image or button: Most email platforms don’t support HTML embeds directly. Instead, insert an image or button in your email that links to your flipbook.
Add a call-to-action: Add a solid call-to-action to recipients to click the image or button.
Track engagement: Use Flipsnack’s analytics to monitor how many users access your flipbook through email.

Now, let’s take a look at some helpful general embedding tips:

Best practices for embedded flipbooks

Optimize for different screen sizes: Use responsive flipbook embed options when available to ensure your flipbook looks excellent on all devices.
Adjust size: If the flipbook appears too small or large, adjust the width and height parameters in the embed code.
Choose the right page: Embed your flipbook on relevant pages where it adds value to the existing content.
Use flipbooks strategically: Don’t overuse them – place them where they’ll most impact user engagement.
Consider SEO: Use relevant keywords in the surrounding text to improve the discoverability of your embedded flipbook.
Update regularly: Keep your flipbook content fresh and up-to-date to encourage repeat visits.

Conclusion

Embedding your Flipsnack flipbooks on various platforms is a powerful way to showcase your interactive content and engage your audience. Whether using WordPress, Wix, custom HTML, or sharing on platforms like Medium and LinkedIn, flipbooks can enhance your digital presence.

By following these steps, understanding platform-specific use cases, and adhering to best practices, you can ensure your flipbooks reach a wider audience and enhance readers’ user experience across multiple platforms.

Ready to create and embed your interactive flipbook? Visit Flipsnack and start crafting your engaging, shareable content today.