In the world of publishing, whether it be digital or physical, magazine mockups and flatplans are essential. They are vital tools that aid in your success without question. There are many steps in creating a magazine, but today we’re going to focus on magazine mockups and flatplans, how you can use them to your advantage, […]
I recently read an article on Adweek with this headline: Ikea’s Furnishings Vanish in These Subtly Smart Ads About the Catalog Moving Online. It was about their new ad campaign promoting the catalog going entirely digital. Switching from print to digital catalog is quite a big shift for a brand like IKEA that focused so […]
Summer days are over and we must accept the fact that it will be September in just a few days. We all had a great summer and are sorry that it’s gone; but we should also be thankful for the most golden season: autumn. September is a wonderful month indeed. The weather is just perfect; […]
Ever been in an airport browsing through hundreds of magazines at the nearest newsstand, confused about what to read on your next flight? Browsing through a multitude of newspapers and magazines that you simply can’t choose from. Been there! And I know how it feels. Especially if you’re into newspapers and magazines like me. But […]
When you open up a sales catalog, what’s the first thing that gets your attention? The images. What’s next? When you see something you like, your eyes immediately go to the product descriptions. As a modern day consumer myself, I think a good description can sell any product way better than any image can. Sure, […]
There are countless articles about book cover designs all over the internet that teach you how to create the perfect one for your freshly-baked book. But none of them teach you how to design your book cover in such a way that it matches your book’s genre. Unfortunately, this is an important issue that most […]
There are quite a few different file types out there, so how do you know you’re using the right one? To be honest, there are many factors, but today, we’re going to be focusing on EPUB vs PDF. Believe it or not, there are several factors that play a part in choosing between EPUB vs […]
Science magazines are something that pretty much everyone can pick up and read. Or, you know, click on and read if it’s online. It’s easy to get caught up in the imagery, the theories, and the tech. These types of magazines inspire others, and that’s why I want to walk you through some of the […]
Despite it sounding like a Harry Potter spell, a prospectus is actually quite a relevant piece of educational material. They are most often used for schools and universities, but they can also be used as a legal document for many companies. So how do you design one? It’s not as complicated as you might think. […]