How often are you creating downloadable digital content such as tutorials and ebooks? How many tools have you used for creating them and finding a tool to display them in the nicest way possible? Continue reading
Until the age of computers, the publishing domain was reserved exclusively to print shops. Now, magazines are designed in house and only the printing job is externalized. Editors and designers work together and use publishing software for creating the layout, the covers and the graphics of a magazine, a brochure, a newspaper and so on. Continue reading
Succeeding as a marketer means labeling yourself as a leader rather than a follower.
Of course, this revelation can be incredibly daunting for those just starting out in the marketing world. Likewise, those trying to garner more attention for themselves or their product often feel like they’re spinning their wheels when it comes to growing their followings. Continue reading
Booklet is a pretty generic term, covering everything from digital album booklet, children’s bedtime story books, brochures, reports and CD/ DVD inserts. This is why there’s a wide range of booklets: square, landscape and portrait, digital booklets and printed, shorter and bigger (in number of pages).
As we talked to some of you, we realized there are features that many don’t know about. Sometimes we even get requests for features that are already incorporated into our tool. Flipsnack really is a complex and powerful tool, so it’s not your fault that you didn’t know about all the things that you could do with it. However, we can easily fix that, starting now. Continue reading
Today we’re sharing with you an interview with SPA de Québec. We noticed they get a lot of views on their flipbooks and we know it’s something that many of you want to achieve. So we decided we should talk to June Gormley, which is in charge of Communication and marketing projects at SPA de Québec, to find out more about who they are and how they promote their flipbooks. Continue reading
What is a digital book
A digital book (also known as electronic book, e-book or ebook) is a lengthy publication that has been published in a digital format. Reading it requires a digital device, such as an e-reader, tablet, computer or smartphone. Nowadays most books are published in 2 version: printed and digital, but there are also books that are published exclusively in a digital format.
The paper format is better for some people, while others prefer the digital version. Each format has it’s own unique advantages, but we’re going to focus now on digital books.
Electronic catalogs (or short e-catalogs) are digital publications that present products with the purpose of helping them sell. You’re probably looking for the right software of for design tips to help you create the best e-catalog for your business. This article includes tips for design as well as other useful suggestions for making your digital catalog. Continue reading
Before we get into how to make a brand book and talk about brand identity guidelines, let’s discuss what it is and why you should make one.
What is a brand book / brand guide?
A brand book (also referred to as: brand guide, visual identity guidelines, brand manual, style guide, brand identity book or brand toolkit) is an official corporate document that explains the brand’s identity and presents brand standards. Some brand books are focused exclusively on the design aspect, while others include a company overview and communication guidelines as well. Continue reading
We rarely think about the literal meaning of idioms in our mother tongue. But when you learn a new language idioms will always get your attention, puzzle you or make you laugh. Some of them make sense the moment you hear them, while others need a little bit of explaining.
Personally, I think idioms are the gems of a language. I’ve always been fascinated by them. Continue reading
Creating compelling, original content offers is only one step in a successful online marketing strategy. Without knowing what to say, when to say it, and who to say it to, your offer might never reach its intended audience.
A content offer tailored that takes these three factors into consideration can create a long-lasting connection between your company and new customers. With this information, you can create a content offer that excites your target audience and which can convert them into buyers. Continue reading