Oh, December, you’re the last one, so please be the best one! You represent the lovely month of holiday decorations and beautiful lights everywhere. We celebrate you as being the time for magic treats, hot beverages, Christmas carols and perfect cozy nights. But do you know what else we celebrate this month? Yes, you’re right, […]
The holidays are approaching fast, and for those of you in the marketing field, this is probably one of the most hectic parts of the year. Holiday marketing is extremely important for every business, as customers are spending more on average than they normally would throughout the year. In fact, experts estimate that consumers will […]
Without any doubt, teaching is an art and teachers are creators. Teaching requires a broad knowledge of the subject matter in all respects, a caring and enthusiastic attitude towards students and a longing desire to make a difference in the lives of young people. We can dig even deeper and say that teachers represent helpful […]
As a marketer, I bet you heard and read about “brand storytelling” a couple of hundred times over the past few years. Everyone working in marketing, PR or advertising is talking about how brands should adopt (if they didn’t already) storytelling as a content strategy for their brands. But for me, brand storytelling is just […]
Handbooks can be used for a lot of things. In a way, we can sort of think about them as a pocket guide to whatever we need more information about. But by far, the most popular is the employee handbook. Whether it’s digital or a physical copy, I’m sure all of us are familiar with […]
Ready or not, here comes November, the last month of autumn. November is a very special month, mainly for the fact that it represents the bridge between fall and winter. I know that many of you don’t like November because it brings chilly days and long nights; but there are also a bunch of things […]
For years, the word newsletter has instantly been associated with an email. Afterall, that’s mostly where all of us interact with newsletters, right? Creating a newsletter in this case seems pretty simple, but the honest truth is that there’s a little more to the recipe than just a few words written out in an email. […]
If you’re a marketer with aspiring and innovative ideas, then it’s a shame not to publish them in the form of an ebook. Ebooks represent great marketing tools nowadays and many marketers take advantage of them. Hubspot is known for writing and distributing marketing resources in ebook format. They have all sorts of guides, templates […]
Do catalogs still work? We tried answering this question in a more recent article where we analyzed the impact of e-catalogs on online engagement and sale conversion. A case study that involved 1000 of our premium users who publish online catalogs on a regular basis, using Flipsnack as a medium to reach their customers. But […]