Simply said, a digital catalog is an interactive, engaging version of a traditional paper catalog. The electronic catalog recreates the flipping through-the-pages experience that a printed is well known for. But it adds a lot to a shopper’s experience, allowing easy viewing on almost any digital device. Compared to the old-style paper catalogs, the digital versions are easy to update in case of any mistakes, easy to share, easy to track how users interact with them, and… much cheaper!
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