LinkedIn marketing influencers

LinkedIn Influencers are some of the most engaged, prolific and influential professionals and experts from various fields: marketing & advertising, economy, technology, education, healthcare and more. They are hand-picked by LinkedIn each year, based on their popularity and activity. They all have an “influencer” badge on their profiles.

In this post we’ve selected a few influencers: marketers, authors and leaders who can help anyone who is eager to learn more about marketing.

1. Guy Kawasaki

Title: Chief evangelist of Canva

Number of followers: 1,809,250

About: Guy Kawasaki is a famous American marketing specialist, author, speaker and entrepreneur. He is the author of 13 books, including The Art of the Start 2.0, The Art of Social Media and Enchantment. You should also know that he is on the board of trustees of the Wikimedia Foundation, he’s a brand ambassador for Mercedes Benz USA, and he was the chief evangelist of Apple.

He posts several times a day on Linkedin. You’re going to be interested in his posts. For sure.

2. Dharmesh Shah

Title: Founder and CTO at HubSpot

Number of followers: 619,329

About: Dharmesh Shah is co-founder and CTO of HubSpot, he’s an investor in over 40 startups and a speaker on inbound marketing. He published HubSpot’s Culture Code and he’s also a co-author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs, and Inbound Marketing: Attract, Engage, and Delight Customers Online.  

On LinkedIn he posts about internet marketing, SEO, software development and entrepreneurship.

3. Tim Ferriss

Title: Best selling author

Number of followers: 610,434

About: Tim Ferriss is an American author, entrepreneur, angel investor, and public speaker. He has consulted for many famous organizations like Google, Microsoft, FBI, CIA, MIT, Stanford Business School, Nielsen, Time Inc. and Princeton University. He has been featured in The Economist, TIME, The New York Times, Forbes, Wired, Fortune, CBS and NBC.

Ferriss is the author of three bestselling books:
The 4-Hour Workweek
The 4-Hour Body 
The 4-Hour Chef

He writes about productivity, time management and marketing. Considering his experience, it’s safe to say that he has great insight on these subjects.  

4. Gary Vaynerchuk

Title: CEO, Entrepreneur, Investor, Best-Selling Author, Speaker

Number of followers: 537,554

About: In his own words, Gary “builds businesses”. He’s the CEO of VaynerMedia, social media digital agency. He’s an investor in Facebook, Twitter, Tumblr, Uber & other startups and he hosts 2 shows on his Youtube channel.

He published 4 books:
One Entrepreneur’s take on leadership, social media and self-awareness
Jab, jab, jab, right hook: how to tell your story in a noisy social world
The thank you economy
Crush it!: why NOW is the time to cash in on your passion

His posts are about marketing, social media, advertising and entrepreneurship.

5. Clara Shih

Title: CEO & Co-founder of Hearsay Social

Number of followers: 322,816

About:  After she graduated from Oxford, Clara Shih worked for Google (corporate strategy), Salesforce (product marketer), Faceforce and Hearsay Social (co-founder, chief executive officer). She’s also a member of Starbucks’ board of directors.

She published one book, that has been translated into 9 languages: The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff.

She posts about social media, marketing, entrepreneurship, leadership and women in tech.

6. Dan Ariely

Title: Best selling author

Number of followers: 219,508

About: Dan Ariely has a PhD in cognitive psychology and a PhD in business administration, and his profound knowledge of both fields will help any marketer get a better understanding of the human mind.

He’s published 3 books:
Predictably Irrational
The upside of irrationality
The honest truth about dishonesty

His Linkedin posts are about experiments, psychology, and personal projects. If you’re interested in the psychological aspects of marketing, he’s the one you should follow.   

7. Tara Hunt

Title: Digital Marketing Executive

Number of followers: 128,576

About: Tara Hunt is an author, public speaker and startup founder. She has over 16 years of experience in digital marketing and she’s one of the most respected authorities on online communities.

She published 4 books:
The Whuffie Factor: Using the Power of Social Networks to Build Your Business
Poder das Redes Sociais – Whuffie Factor
L’effet Whuffie
The Power of Social Networking: Using the Whuffie Factor to Build Your Business

She posts about marketing, social media, branding, SEO and advertising

8. Joe Pulizzi

Title: Founder at Content Marketing Institute

Number of followers: 124,404

About: Joe Pulizzi is an author, speaker, evangelist, content marketing expert and one of the leaders behind the content marketing movement.

He has published 4 books: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

His LinkedIn posts are focused on branding, advertising and content marketing

While you’re on LinkedIn, you can check out our page. We post interesting stuff about marketing, design and publishing.

Join the conversation! 1 Comment

  1. I follow 8 influencer on this list ! Very great and talented !


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About Jani

Janina is passionate about PR, digital publishing and online marketing. She loves the seaside, crafts, books, adventures and summer nights.