Real estate marketing tools in 2024 roundup
Real estate marketing tools have come a long way in recent years. Not too long ago, in order to shop for a house, you had to drive around, looking for the “For sale” sign, and make an appointment. Now, things are much different. The digital age has laid the perfect path for real estate agents and agencies alike to really reach the most ideal audience.
In 2024, a real estate agent uses digital marketing tools like a fireman uses an ax. They are vital tools to getting the job done, and should never be overlooked. Every avenue of a real estate business could be optimized with a digital tool.
Today, we’re going to break down 10 of the best real estate marketing tools that you can use to sell a house. Some of these tools might be obvious, but some of them might be considered a little less conventional. Nevertheless, all of them are powerful tools in their given field, and you definitely need to know how to use them for your own benefit.
There’s a lot to get through, so here’s a quick summary of the subjects we’ll go over for real estate marketing tools:
Feel free to click and jump to each section. Now, let’s get started.
Content is the way of the future. In just 5 short years, the industry has grown to be worth $412 billion. Why? Because it works! Creating high-value content is an incredibly powerful way for businesses to reach customers by providing information that they need. That’s why most businesses online have blogs, create marketing ebooks, and inject highly searched keywords based on their industry into their website.
Here is a rundown of 3 helpful tools that you can use to enhance your content marketing strategy in real estate.
Ahrefs has become a go-to platform for marketers who want a clear, data-driven view of their online presence. It’s designed to uncover opportunities, monitor competitors, and guide strategic decisions so brands can stay ahead. Whether you’re just starting to explore digital marketing or have years of experience, Ahrefs gives you the insights to grow.
With Ahrefs, you can see exactly which keywords are bringing traffic to your site, spot new ranking opportunities, and analyze how competitors attract visitors. For real estate agents, this means finding the terms potential buyers are searching for, optimizing property listings, and tracking how your brand shows up in both traditional search results and AI-driven platforms.
Using Ahrefs can sharpen a marketing strategy. Its depth of data and ease of use make it a valuable asset in a competitive market. Try Ahrefs for yourself and see how it can strengthen your online presence.
If you’ve ever worked with a blog, odds are that you know what WordPress is. For content marketing in general, it is vital to have a content management system(CMS). That’s where WordPress comes in to save the day.
WordPress is an open-source content management system that’s written in PHP and paired with either a MySQL or MariaDB database. In short, it allows you to post content and manage it.
With WordPress, there are lots of plugins that you can utilize to make your content even better. For example, we use YOAST. The YOAST plugin gives you insight into your on-page SEO for whatever content you’re publishing. It gives you suggestions to make it better based on SEO best practices. Working with a data-driven SEO company can further optimize these SEO efforts by analyzing key metrics and refining strategies to increase visibility.
What makes developing a WordPress website so popular for real estate is its flexibility. Because it’s free to use and modify, the possibilities are literally endless. Anyone can grab it, change it to meet their needs, and customize it however they’d like, changing the layout of their blog, how their website functions, and much more.
Plus, for real estate, there are plenty of themes to help you showcase, advertise, and hopefully sell houses easier. Use real estate-specific themes and help your clients find homes in the areas they want faster. WordPress is particularly well suited for real-estate businesses due to its customisation capabilities, availability of experienced WordPress development agency, and the option of reliable hosting for WordPress for complex website needs such as Virtual Tour Customisation, Property Listings, IDX/MLS Integration,Custom Search & Filters, Lead Capture Forms, Map Integration, Custom Listing Pages, Mortgage Calculator, etc.
Flipsnack is a tool that many real estate agents are using to create stunning brochures that help sell houses. It provides everything you need to digitize your brochures and impress the clients. Start by uploading your own brochure as PDF, or starting with one of our professionally designed templates.
Using Flipsnack’s MLS automation software, you can quickly and effortlessly populate brochures with your listings. Automatically insert agent information, pricing details, and of course, high-quality images by connecting branded templates with your listings database.
Success in real estate marketing is all about gathering leads. With Flipsnack, you can incorporate a customizable lead form to gather their information. That way, in the future, when the right house does pop up, they can be some of the first to know about it.
Flipsnack is great for real estate marketing and even sales by helping you craft effective pitch decks for investors. After all, who buys a house without seeing all the incredible views, details, and imaging themselves running through the halls? Flipsnack provides everything you need to help home buyers visualize themselves living there.
No matter what industry you’re in, communication is key. Whether it’s between you and colleagues, or you and the customer, all communication channels should be wide open at all times. Doing so provides the most streamlined workflow and helps prevent situations where someone doesn’t understand the next steps.
Here are 3 real estate communication tools that can help you nail down your own strategy.
Zoom has quickly become one of the staples in communication management for almost literally everyone. For a real estate agent, it’s a great way to chat with clients, colleagues, and anyone else you might be involved with on a daily basis.
There are a lot of video conferencing tools out there, but Zoom is not only free, but it is extremely easy to use. For a real estate agent, this is great. No matter who you’re helping, they can all log on, have a quick chat, and go about their business. Not to mention, it works flawlessly on mobile devices.
Stackby is a Database management platform same as like Google Sheets, Trello, Clickup, Airtable, etc. Also, you can manage a real estate database by using the free database templates of Stackby. It is easy to use and a great tool to manage your real estate database to streamline your work.
Real Estate agent or real estate business owner can use Pre-build Real Estate CRM Templates, list their properties, transaction tracking, team collaboration, etc. Stackby is easy and affordable airtable alternative, providing centralized platform for data management, communication, task management. Stackby empower real estate agents and business owner to streamline their workflow, improve efficiency and close more leads.
Textmagic is a powerful business communication platform, perfect for managing SMS campaigns, customer communication, and team coordination. It provides an all-in-one solution for businesses to streamline their messaging workflows, offering powerful tools to enhance communication, automate processes, and improve efficiency.
For real estate agents and business owners, Textmagic offers an efficient way to communicate with clients, track property inquiries, and send personalized updates. They can use pre-built SMS templates to confirm property viewings, automate follow-ups, and keep clients informed about new listings.
Its centralized platform makes it easy to schedule campaigns, manage two-way conversations via WhatsApp Business API, and track delivery reports, ensuring no lead is left behind. Textmagic helps real estate professionals communicate better, work more efficiently, and build stronger client relationships, making it easier to close deals faster and deliver excellent service.
Let’s all be honest with ourselves, social media has taken the world by storm. Platforms like Facebook, LinkedIn, and Twitter are so much more than simple platforms to talk to your friends. They are powerful tools that can be used for business, too. With the world flocking to social media platforms, it provides you with the perfect tool to reach your most ideal audiences.
Here’s a list of real estate marketing tools for social media:
Many people look at Facebook as just another social media platform where people can see what everyone else is up to. While that is true, it’s also a powerful social media tool for real estate.
Facebook provides a wide range of tools and features that help businesses of any kind. For real estate agents, that could mean Facebook Ads, easy interaction with clients through shared posts, or even just a quick way for people to reach out through Messenger.
However you decide to use it, Facebook and its tools are woven into the fabric of the internet, and it has made business for a lot of people easier and more convenient. According to realtor Darren Robertson, Facebook Insights is one of the most powerful tools in the modern realtor’s arsenal.
Speaking of Facebook and its tools, Instagram, which is owned by Facebook, is another powerful platform that you should take advantage of. Think about it. Instagram is the go-to app for sharing photos and videos. For a real estate agent or agency, that’s huge.
Instagram also has targeted ads, but more importantly, it lets you reach out to people looking for houses, apartments, interior decorations ideas, and much more based on hashtags and keywords. Regardless of how you use it, Instagram is a great platform for sharing your photos, which is typically what sells a house.
And speaking of sharing photos, Pinterest is great at that, too. Pinterest has quickly risen to the top for businesses sharing ideas, photos, information, and more. It is an incredible platform where you can find literally anything and Pin it to a board.
For real estate marketing, this is a great PR tool. People again will search for your content based on keywords. The more people you have Pinning your content, sharing it around, and creating nice visual boards with it, the more they will be talking about you.
Design is a big part of real estate. Whether that’s interior design, architecture, or digital design, it is an integral part of being a real estate business. Even if you aren’t a designer yourself, the need to enhance images and make them look as good as possible is high in the real estate world. After all, nobody wants to spend hundreds of thousands of dollars on a home that’s displayed with poor lighting in 240p. Odds are that nobody will even notice your marketing materials.
That being said, we’re going to be focusing on the digital aspect of design in this list. Here are 4 real estate marketing tools for design.
Adobe Photoshop is intense and complex, but it is also very powerful for real estate. Editing photos, adjusting lighting, and removing mistakes that are bound to happen in a real estate setting are just a few of the things you can do with Photoshop.
Since visuals and photos are very important in the world of real estate, you have to make sure everything that you share is picture-perfect. Whether that’s on social media, a real estate listing, or a brochure, everything needs to look professional.
That being said, Photoshop is not for beginners. Sure, you can log in and figure out the basics, but it is a tool designed for someone that uses it constantly. If you have a designer on your team, or you find yourself liking highly detailed photo editing, then look into Photoshop next time you want to post some photos of a house or property.
With LogoMaker, the name says it all. Some solo real estate agents might not see a need to have a nice logo to represent them, but that is simply not the case! Logos are all about branding, and branding sells.
LogoMaker allows you to quickly and pretty easily create a nice and detailed logo for your real estate business. Using this logo, you can brand all of your brochures, documentation, watermark your photos, and more. A logo is the center point of real estate marketing, so make sure it’s a good one!
Fixthephoto is a tool for photo and video editing that has great features for real estate.
It can update photos from day to dusk with ease. Also, it helps with item removal, sky replacement, lawn retouch, dust & garbage edit, TV image replacement, HDR bracketing with indoor window replacement, adding fire to fireplace, brightness and contrast adjustment, cord and items removal, lens distortion removal, window cut-out replacement, aerial highlight, virtual staging, 360° virtual tour and many other options.
You don’t need any photo editing skills. You send the photos and they are edited based on your requirements. The services are easy to choose from. In this way, you can present perfect photos to your clients and help them find the house of their dreams.
BoxBrownie is also a photo editing tool, but this one is specifically designed for real estate. It combines power and simplicity to give you everything you need to perfectly edit real estate imagery.
Remove items, enhance colors to compensate for a cloudy day, virtually stage the house, give 360 degree virtual tours, and a lot more. BoxBrownie is a real estate agent’s best friend when it comes to photo editing.
The best part about it? You don’t have to do any of the editing yourself. The way BoxBrownie works is you send in your images, pay a flat rate for the service you choose, and the images, videos, and virtual tours are done for you. This gives you plenty of time to focus on other important things, completely negating the need for you to learn how to use a photo editing tool.
Using the newly edited videos and images, you can embed them into your marketing materials. Every little detail helps, and a professionally edited virtual tour can be the selling point of any house. In the same vein, effective property management is key to maintaining and enhancing the value of real estate properties. Achieving the best possible rental property appraisal requires utilizing comprehensive property management software to streamline various aspects of property management – from tenant screening to maintenance requests – ensuring a seamless experience for both property managers and tenants.
With everything above in your real estate marketing arsenal, you’re sure to succeed. But, only a few of them are marketing specific. Sure, you can adapt each one to meet your needs pretty easily, but are there any tools out there that are made specifically for real estate?
The answer is yes, of course! Here are 3 of the best real estate specific marketing tools.
With Landlord Studio you can streamline the entire rental marketing and tenant selection process. Create a free rental listing and then syndicate it across top channels including Zillow, Zumper, Trulia, and Hotpads with a single click. No need to create and manage multiple accounts on multiple platforms.
Get more high-intent leads, collect rental applications, and run tenant screening reports. All in one place. Perfect for self-managing landlords and property managers looking to reduce vacancies and increase property ROI.
On top of the real estate marketing tools, it also provides a full range of property management tools, including property maintenance management, online rent collection, and rental accounting and reporting tools. It’s free and easy to use with award-winning customer service.
At this point, everyone knows Zillow. It’s such a powerful tool for just about anything real estate marketing. Not sure how much other houses around the area have sold for? Zillow can help with that. Living in Texas and need to see the listings in Jupiter Florida? Zillow can also do that. Want to see what properties new home buyers in Portland are snatching up? Zillow can do that too!
Think of Zillow as a gateway. It connects buyers, sellers, and real estate agents with just a few clicks. It is the most rounded real estate marketing platform out there, with over 245 million unique monthly visitors as of writing this.
On top of that, a buyer can find an agent based on their location, experience, and reviews. You can also manage rentals through the website itself. Whatever your need is in real estate, Zillow has made strides to be the best, most accessible platform out there. It truly is an all-in-one platform that you have to see for yourself.
Salesmate is a powerful CRM software for real estate agents to streamline and optimize their sales processes. With its user-friendly interface and robust features, it enables real estate professionals to manage leads, track deals, and nurture relationships effectively.
The platform offers lead capturing, customizable pipelines, automated workflows, and task management to help realtors stay organized and focused on closing deals. Salesmate’s comprehensive reporting and analytics provide valuable insights, allowing realtors to make data-driven decisions and improve overall performance. Whether it’s managing clients, properties, or transactions, Salesmate equips real estate agents with the tools they need to succeed in a competitive market.
With real estate marketing, it’s always best to take advantage of every tool you can. Sure, there are a lot out there, but having a few, good tools that you can rely on for various tasks is important.
The simple rule with digital marketing tools for real estate is that if you can automate it, you should. Of course, use your best judgment to determine whether or not paying for a tool is an effective use of your budget. That being said, a lot of the tools on this list have free versions, too. That being said, a property management company can benefit greatly from these tools, and many of the options on this list have free versions, too.
Regardless of the size of your real estate business or whether you work alone or not, digital tools for real estate marketing are so incredibly helpful. Take your time, do your research, and let us know in the comments below what you think of the tools we’ve listed here. Or, if you have any other suggestions, we’d love to hear them!
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