How to create custom business flyers perfect for any industry

Marketing January 11, 2019
business_flyer_templates cover image

How to create custom business flyers perfect for any industry

Business flyers are perhaps one of the most simple forms of advertisement out there. But, just because they’re simple doesn’t mean they’re not effective. Companies create flyers for business because people enjoy the simplicity of a flyer, which is why creating one can work out in your advantage.

Here, we’re going to go over the elements of a good flyer, why they work, and how to make free business flyer within minutes. Fasten your seat belts everyone, it’s time to get this show on the road.

Why do business flyers work?

Before we start on the elements of a good flyer, and how to utilize free business flyer templates, let’s take a step back in time. Before the days of the internet, every business relied on a specific marketing tactic to keep their brand afloat. Can you guess what that tactic was? That’s right, flyers. Granted, other marketing strategies have proven time and time again that they are effective, but there’s something about the simplicity of a flyer that lures customers in.

Another major reason business flyers work is because once you have the perfect design finished, you can distribute as many or as few as you need.

business flyer maker

To top of this list of why flyers work, let’s talk about how they allow you to channel your inner creativity, and customers appreciate creativity. Think about the last time you clicked on a boring, bland advertisement. It wasn’t very engaging, was it? Everything, including business advertisement, is better with a creative flare.

Okay, now that you better understand how free business flyers can help your business thrive, let’s talk about how to create flyers for business:

1. Create a business flyer that stands out

We touched on this briefly above, but it’s so important that it deserves to be elaborated on further. You want a flyer that catches the eye of anyone that’s looking. It’s not enough to use creative words, you have to make it pop! Here are a few ways to make your flyer stand out:

  • Create a focal point

This could be an image, colors, or unique font. Either way, draw them in with a nice visual.

  • Focus on the benefits

Once you have their attention, you want them to want more. The flyer should highlight your sales, specials, or special skills.

  • Include your call to action

Including a CTA makes the customer really feel like they’re getting a lot out of the deal. For example, if you’re selling watches, your CTA could be, “Get your personalized, one-of-a-kind timepiece.”

how to make a business flyer that stands out

In the same sense, remain true to your businesses values. Yes, you want your flyer to be creative and attractive, but you also want to hit your mark and properly portray the right image. Your image.

2. Don’t overwhelm the potential customer

When you create flyers for business, you want to get all the necessary information into your flyer, but you also don’t want to overcrowd the reader. If someone sees tons and tons of text, it can be a turn-off. Remember, you should make all efforts to be convenient to the reader. You want them to be able to quickly read about your product or service and walk away with their questions answered.

Think about the last time you went on a website and it was hard to navigate. Maybe there was too much going on, and you got distracted, or you couldn’t find what you were looking for. Even though this example is a website, and not a flyer, we want to avoid overwhelming and confusing your potential customer all the same. The idea is to grab and hold their attention, not grab it and force them to lose interest.

efficient business flyers

3. Show them what you’re made of

One of the best ways to pitch to a client is to show them the successful work you’ve already done. Show them what sets you apart from the rest of the world. What’s unique about you? Why should they choose you over someone else? You might only have a few seconds of the reader’s attention, so make it count.

You can also use this canvas to showcase your work. If you’re a photographer, put one of your favorite images you’ve taken onto the flyer. If you make a product that you’re particularly proud of, highlight it front and center.

4. Customize your business flyer according to your audience

Before you begin designing your flyer, consider who your target audience will be. This is an important step because if you try to aim your flyer at multiple audiences, the information you provide might be too vague or the flyer might be too overwhelming.

business flyer target audience

Remember that the flyer is focused towards your customers. With that said, avoid using words like “we” and “us” and use words like “you” instead. This will give off a very personalized feeling, and it’s a big draw-in for a lot of customers.

5. Look at the competition’s flyers

The best way to stand out in a crowd full of competing flyers is to learn from everyone else’s mistakes. Give a couple of your competitor’s flyers a look over and see what you can do better. This isn’t a new tactic by any means, but it’s effective nonetheless.

Now, let’s talk about how you can accomplish all this and much more using the most effective tool the internet has to offer: Flipsnack.

How to use Flipsnack to create flyers for business

With all the details that you need to include into your business flyer, you might think that creating one will be difficult. The good news is that it isn’t, and, well, there really isn’t any bad news. Flipsnack is an online business flyer maker that makes short work of all the complications that you would normally get when you create flyers for business. Let’s break it down a little further.

With Flipsnack, you have the option to upload a PDF file, or start from scratch. The PDF upload allows you to instantly share your flyer that you’ve already made, so let’s talk about how to make a business flyer from scratch – using one of our many free business flyer templates.

There are many tools that Flipsnack offers to help you create flyers for business in no time. For example, you can upload and place your company’s logo straight to the flyer.

When you’re logged into Flipsnack, and you’ve started to create your free business flyer, you’ll have a few options for the size of your flipbook. For this purpose, you’ll probably want to click on the flyer template. Once the flyer option is highlighted, simply hit the blue create button, and you’re ready to roll. Now, you can use the tools on the left side of the page to add text, images, interactions, and even links.

Words on a page can often be quite informative. But, the best way to really illustrate this idea, is to talk about specific examples, so let’s do that.

Restaurant business flyer template

As the saying goes, we first eat with our eyes. What better way to draw people into your restaurant than by showing them what you have to offer? Make the star dish of your restaurant the star of your flyer, too. Add a catchy motto that you know will intrigue your potential clients and the address of your restaurant so that people know where they can find you. This should make the face of your flyer. Using Flipsnack for your business flyer, the job will be a piece of cake. Pun intended.

free business flyer restaurant template

All you have to do is click on the image to edit this free restaurant flyer template!

Real estate business flyer template

Believe it or not, flyers are a great for quickly promoting real estate. Although there are many details new home buyers will need, a flyer is an easy way to give them a speedy rundown of all the major details. That way, they can decide if it’s a home they’re interested in at a quick glance, and make the decision process much more efficient.   

free real estate flyer template

Just click the image to edit this free real estate flyer template!

Photography business flyer template

As we all know, photographers rely on visuals to sell their products. A flyer is a very easy way to draw attention to your photography business. You can use your photography skills to capture a nice backdrop for the flyer, add some photoshoot prices, display your contact information, and even your social media accounts, where people can see more of your work.

free photography flyer template

You know the drill! Click the image to edit this free photography flyer template!

Travel business flyer template

Travel agencies around the world use flyers to help people connect with new countries every day. Flyers are a great way to show off what a certain city or even an entire country has in store for travelers. Whether it be with pictures of monuments, or text giving facts about a town, flyers are a go-to method to introduce tourists to a new culture.

free travel business flyer template

And lastly, click this image to customize a free travel flyer template!

The final steps

Whether you create flyers for business to be distributed digitally, or by hand, you should go over the final product. Make sure you’re happy with what you’ve created. Go over all the details like image placements, font styles and sizes, and colors to make sure that your flyer is perfect.

Car geek, self proclaimed zoologist, and snake charmer on the weekends.
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