Nonprofit marketing ideas seem to be very limited by budget. If you’re a nonprofit, I’m sure you’ve been in this boat before. Businesses that are for-profit can invest as much as they’re comfortable with, as long as their budget allows. But you, as a nonprofit, don’t have that luxury. But it’s not all bad news […]
Newspapers have been around… well, since forever. We all have that memory of big piles of newspapers being distributed daily to newsstands across the country. But did you know that it wasn’t until the 1860s that reading newspapers became a ritual of the masses? It had to do a lot with the Industrial Revolution and […]
It’s no news these days that the publishing industry has changed a lot since the digital revolution. Twenty years ago both newspapers and magazines were restricted to ink and paper, and because of this, everybody had a clear idea of how to organize themselves in terms of editorial teams. Each person had a clear definition […]
For years, the word newsletter has instantly been associated with an email. Afterall, that’s mostly where all of us interact with newsletters, right? Creating a newsletter in this case seems pretty simple, but the honest truth is that there’s a little more to the recipe than just a few words written out in an email. […]
Ever been in an airport browsing through hundreds of magazines at the nearest newsstand, confused about what to read on your next flight? Browsing through a multitude of newspapers and magazines that you simply can’t choose from. Been there! And I know how it feels. Especially if you’re into newspapers and magazines like me. But […]
When it comes to New Year, there are two types of people: the ones that get nostalgic and remember the good and the bad of this past year and the ones who set resolutions and are determined to fight the blues. I’m sure we’ve all heard at least one time “this year is going to […]
Until the age of computers, the publishing domain was reserved exclusively to print shops. Now, magazines are designed in house and only the printing job is externalized. Editors and designers work together and use publishing software for creating the layout, the covers and the graphics of a magazine, a brochure, a newspaper and so on. […]
What comes to mind when you hear the word “form” in the context of magazines? You probably think that I’m talking about an order form, a subscription form or an entry for a contest, in a printed magazine. After all, that’s how most of us have interacted with forms in magazines. It’s probably hard to […]
Despite the hysteria that publishing is on its deathbed, publishing is alive, well and strong. It has merely taken a transformational path and merged into the digital world. This merger has enabled publishers to use the evermore-evolving digital platforms to make publications fiercer, more powerful, and more influential than ever before. The transformation from print […]