Art catalogs or exhibition catalogs have a multitude of purposes. These publications can serve as a teaser to promote a certain exhibition. Or, for visitors, the exhibition catalog can be an informative book that gives more detailed information about the art inside. Something that they can take home and digest. And perhaps the most important […]
Introduction Ever since we can remember, catalogs have been an essential part of the shopping experience. They are so deep-rooted in our daily lives that people easily forget that there was a time when the catalogs were black and white and looked like old-fashioned and cheap newspapers. It’s really hard to recall that, right? Especially […]
Whether we like it or not, holidays are just as much about spending money as they are about spending time with our families. According to statistical data, small and medium-sized businesses and retailers make 20 to 40% of their annual sales in the last two months of the year. Also, about 55% of the people […]
Catalogs are a different, sort of forgotten medium for selling products. You are supposed to promote multiple products in a single publication with short, attractive descriptions. If you feel like you need help writing copy for catalogs you’re in the right place. Your main goal in this case is to get your customers to buy, […]
There’s no mystery by now that online shopping not only is the real deal for most consumers, but is also increasing from one year to another. I don’t know about you, but I’m always down for an online shop. But what about online catalog shopping? For consumers, shopping catalogs just make the experience so much […]
Electronic catalogs (or short e-catalogs) are digital publications that present products with the purpose of helping them sell. You’re probably looking for the right software of for design tips to help you create the best e-catalog for your business. This article includes tips for design as well as other useful suggestions for making your digital […]
We’ve reached the final chapter of our InDesign tutorials and while mixed emotions challenge us, we are very happy and greatful for your appreciation and we want to thank you for following us. Having said all this, let’s get down to business for the last time in this series. If you want to upload your catalog […]
This is the 5th part of the Indesign tutorial series. So far we’ve talked about preparation, adding elements, creating new pages and about This is the 5th part of the InDesign tutorial series. So far we’ve talked about preparation, adding elements, creating new pages and about cover design. Once you’ve checked that everything is in […]
If you don’t know from the beginning how many pages your catalog will have, no worries! You can add more sheets at any time. First you have to open the pages panel, which shows how many pages and spreads you are working on. Click the “Window” button from the top bar, and choose “Pages”. When […]