With Covid-19 closing down stores all over the world, the entire retail business faced a new reality. Online shopping. In order to do that, retailers had to adapt their retail marketing strategies to fit the new normal. Global cross border ecommerce retail sales rose to 101% during the pandemic lockdown. January to mid June only. […]
How to make a catalog like IKEA? It’s a question worth pondering upon, given how their finished catalogs look. Let’s think of it this way. What is the difference between a good song and a great song? A great song stays in your memory long after you heard it. They resist time by offering an […]
The holidays are approaching fast, and for those of you in the marketing field, this is probably one of the most hectic parts of the year. Holiday marketing is extremely important for every business, as customers are spending more on average than they normally would throughout the year. In fact, experts estimate that consumers will […]
Do catalogs still work? We tried answering this question in a more recent article where we analyzed the impact of e-catalogs on online engagement and sale conversion. A case study that involved 1000 of our premium users who publish online catalogs on a regular basis, using Flipsnack as a medium to reach their customers. But […]
In any design, the right typography font can really make a big difference. But picking the right font is a lot easier said than done. There are tons to choose from, so how do you know you’re making the right choice? Well, believe it or not, there are a few guidelines that we can give […]
I recently read an article on Adweek with this headline: Ikea’s Furnishings Vanish in These Subtly Smart Ads About the Catalog Moving Online. It was about their new ad campaign promoting the catalog going entirely digital. Switching from print to digital catalog is quite a big shift for a brand like IKEA that focused so […]
When you open up a sales catalog, what’s the first thing that gets your attention? The images. What’s next? When you see something you like, your eyes immediately go to the product descriptions. As a modern day consumer myself, I think a good description can sell any product way better than any image can. Sure, […]
Interactive catalogs are the next big thing. Keeping up with consumer’s expectations is a full-time job in 2019. Especially if you have an eCommerce business. You always need to be informed with the latest trends so that the “add to cart” process is as frictionless as possible. One way to step up your eCommerce game […]
Art catalogs or exhibition catalogs have a multitude of purposes. These publications can serve as a teaser to promote a certain exhibition. Or, for visitors, the exhibition catalog can be an informative book that gives more detailed information about the art inside. Something that they can take home and digest. And perhaps the most important […]